Southeast Asia Sports and Outdoor Toys Market Report and Forecast 2024-2032

According to the report, the Southeast Asia sports and outdoor toys market reached a value of around USD 0.986 Billion in 2023. Aided by the growing concerns about the health and fitness of children and increased awareness regarding the benefits of sports and outdoor toys, the market is projected to grow at a CAGR of 6.9% between 2024 and 2032, reaching a value of around USD 1.793 Billion by 2032.

Sports and outdoor toys encompass a broad spectrum of products designed to promote physical activity and outdoor engagement among children. These include items such as balls, frisbees, skipping ropes, play tents, scooters, and swing sets, among others. These toys play a pivotal role in fostering creativity, enhancing motor skills, and encouraging group play in children.

As per the Southeast Asia sports and outdoor toys market analysis, the surge in awareness regarding the importance of physical activity, coupled with the rising urbanisation and the expansion of middle-class households in Southeast Asia, is fuelling the market's growth trajectory. As the risks associated with a sedentary lifestyle become more pronounced, parents are increasingly recognising the importance of sports and outdoor toys in ensuring a balanced childhood that integrates play and physical wellness.

Further augmenting Southeast Asia sports and outdoor toys market growth is the influx of innovative product designs that integrate technology. With the increasing integration of smart features and augmented reality in toys, children in Southeast Asia are being introduced to a novel blend of physical play and technological engagement. These toys, which often sync with smartphones and tablets, offer an interactive experience, bridging the gap between traditional outdoor play and the digital realm.

Moreover, one of the key Southeast Asia sports and outdoor toys market trends shaping the market is the growing emphasis on eco-friendly toys, made from sustainable materials like bamboo, natural rubber, and organic cotton. As environmental consciousness becomes mainstream, Southeast Asian consumers are gravitating towards products that align with their values, further driving innovation in the sports and outdoor toy industry.

As the purchasing power in Southeast Asian countries like Indonesia, Malaysia, Thailand, Vietnam, and the Philippines continues to grow, there has been a notable uptick in the demand for premium and branded sports and outdoor toys which further propel the Southeast Asia sports and outdoor toys market demand. International brands are entering the market, either directly or through partnerships and collaborations, aiming to capitalise on this burgeoning consumer segment.

Market Segmentation
The market can be divided based on age group, distribution channel, and country.

Market Breakup by Age Group

• Less than 5 Years
• Between 5 - 10 Years
• Above 10 Years

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Departmental Stores
• Online Channel
• Others

Market Breakup by Country

• Indonesia
• Vietnam
• Thailand
• Philippines
• Malaysia
• Others

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the Southeast Asia sports and outdoor toys market. Some of the major players explored in the report are as follows:

• Decathlon
• Hasbro, Inc
• Mattle Inc.
• The Walt Disney Company
• PlanToys
• Simba Dickie Group
• Kidzlet Play Structures Pvt. Ltd.
• Victor Toys Manufacturing Co.,Ltd
• Others