Italy Media Market Summary and Forecast

Key Highlights

• The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Italian media industry had total revenues of $18.5 billion in 2022, representing a compound annual growth rate (CAGR) of -3.5% between 2017 and 2022.
• The publishing segment accounted for the industry's largest proportion in 2022, with total revenues of $6.3 billion, equivalent to 34.2% of the industry's overall value.
• The performance of the industry is forecast to accelerate, with an anticipated CAGR of 0.8% over 2022–27, which is expected to drive the industry to a value of $19.2 billion by the end of 2027.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Reasons to Buy

• What was the size of the Italy media market by value in 2022?
• What will be the size of the Italy media market in 2027?
• What factors are affecting the strength of competition in the Italy media market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's media market?