Brazil Media Market Summary and Forecast

Media in Brazil industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
The Brazilian media industry had total revenues of $25.8 billion in 2022, representing a compound annual growth rate (CAGR) of 1.9% between 2017 and 2022.
The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $13.5 billion, equivalent to 52.3% of the industry's overall value.
Brazil accounted for a small share of 4.3% in the Americas media industry in 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Brazil
Leading company profiles reveal details of key media market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil media market with five year forecasts

Reasons to Buy

What was the size of the Brazil media market by value in 2022?
What will be the size of the Brazil media market in 2027?
What factors are affecting the strength of competition in the Brazil media market?
How has the market performed over the last five years?
Who are the top competitors in Brazil's media market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?

8 Company Profiles

8.1. Omnicom Group, Inc.
8.2. Globo Comunicacao e Participacoes S.A.
8.3. Grupo Folha
8.4. The Walt Disney Company

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Brazil media industry value: $ billion, 2017-22
Table 2: Brazil media industry category segmentation: % share, by value, 2017-2022
Table 3: Brazil media industry category segmentation: $ billion, 2017-2022
Table 4: Brazil media industry geography segmentation: $ billion, 2022
Table 5: Brazil media industry value forecast: $ billion, 2022-27
Table 6: Omnicom Group, Inc.: key facts
Table 7: Omnicom Group, Inc.: Annual Financial Ratios
Table 8: Omnicom Group, Inc.: Key Employees
Table 9: Omnicom Group, Inc.: Key Employees Continued
Table 10: Globo Comunicacao e Participacoes S.A.: key facts
Table 11: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 12: Grupo Folha: key facts
Table 13: Grupo Folha: Key Employees
Table 14: The Walt Disney Company: key facts
Table 15: The Walt Disney Company: Annual Financial Ratios
Table 16: The Walt Disney Company: Key Employees
Table 17: The Walt Disney Company: Key Employees Continued
Table 18: The Walt Disney Company: Key Employees Continued
Table 19: Brazil size of population (million), 2018-22
Table 20: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 21: Brazil gdp (current prices, $ billion), 2018-22
Table 22: Brazil inflation, 2018-22
Table 23: Brazil consumer price index (absolute), 2018-22
Table 24: Brazil exchange rate, 2018-22

List of Figures

Figure 1: Brazil media industry value: $ billion, 2017-22
Figure 2: Brazil media industry category segmentation: $ billion, 2017-2022
Figure 3: Brazil media industry geography segmentation: % share, by value, 2022
Figure 4: Brazil media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Brazil, 2022
Figure 6: Drivers of buyer power in the media industry in Brazil, 2022
Figure 7: Drivers of supplier power in the media industry in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Brazil, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Omnicom Group, Inc.
Globo Comunicacao e Participacoes S.A.
Grupo Folha
The Walt Disney Company

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

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