The Global Infant Nutrition Market size is expected to reach $89.7 billion by 2030, rising at a market growth of 9.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 1,424.8 Kilo Tonnes experiencing a growth of 7.6% (2019-2022).
E-commerce platforms have made it easier for busy parents to shop for infant nutrition products online, saving them time and eliminating the need for physical trips to the store. Therefore, E-commerce segment would generate $13,001.6 million revenue in the market in 2022. As a result, this market growth will likely continue as long as busy lifestyles remain a prevalent aspect of modern society. Manufacturers in the market have responded to the demand for convenience by introducing a wide range of products that cater to busy lifestyles, such as single-serving containers, baby food pouches, and ready-to-feed formula. Some of the factors impacting the market are Increase in awareness of adequate nutrition, increasing demand for organic infant food for more nutritional value and increase in breastfeeding due to government initiatives.
Consumer priorities have shifted toward healthier and more natural options, driving demand for organic and natural infant nutrition products. Manufacturers have responded by offering products that align with these preferences. Stringent regulations and quality standards for infant nutrition products have reassured consumers about these products' safety and nutritional adequacy. Additionally, Manufacturers have responded to the demand for organic infant food by expanding their organic product lines. This includes organic infant formula, pureed baby food, and snacks made from organic ingredients. Certification labels, such as the USDA Organic Seal in the United States, assure consumers that the product meets specific organic standards, enhancing trust in the product's quality. The demand for organic infant food has driven market growth and prompted manufacturers to offer a wider range of organic options and an increase in awareness of the importance of adequate nutrition for infants has significantly contributed to the growth of the market.
However, Government initiatives aim to create supportive environments for breastfeeding, including workplace policies that allow mothers to breastfeed or express milk while at work. This can facilitate continued breastfeeding for working mothers. Extended maternity leave policies can encourage breastfeeding, as mothers have more time to establish breastfeeding routines and continue breastfeeding for an extended period. Some government programs provide free or low-cost access to lactation consultants, breastfeeding education, and support groups, making it easier for mothers to breastfeed successfully. An increase in breastfeeding rates due to government initiatives can pose challenges to the growth of the market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, Perrigo Company PLC, Nestle S.A, Danone, S.A., Abbott Laboratories, The Kraft Heinz Company, Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), Arla Foods, Inc., DANA Dairy Group Ltd. and Sun-Maid Growers of California.
E-commerce platforms have made it easier for busy parents to shop for infant nutrition products online, saving them time and eliminating the need for physical trips to the store. Therefore, E-commerce segment would generate $13,001.6 million revenue in the market in 2022. As a result, this market growth will likely continue as long as busy lifestyles remain a prevalent aspect of modern society. Manufacturers in the market have responded to the demand for convenience by introducing a wide range of products that cater to busy lifestyles, such as single-serving containers, baby food pouches, and ready-to-feed formula. Some of the factors impacting the market are Increase in awareness of adequate nutrition, increasing demand for organic infant food for more nutritional value and increase in breastfeeding due to government initiatives.
Consumer priorities have shifted toward healthier and more natural options, driving demand for organic and natural infant nutrition products. Manufacturers have responded by offering products that align with these preferences. Stringent regulations and quality standards for infant nutrition products have reassured consumers about these products' safety and nutritional adequacy. Additionally, Manufacturers have responded to the demand for organic infant food by expanding their organic product lines. This includes organic infant formula, pureed baby food, and snacks made from organic ingredients. Certification labels, such as the USDA Organic Seal in the United States, assure consumers that the product meets specific organic standards, enhancing trust in the product's quality. The demand for organic infant food has driven market growth and prompted manufacturers to offer a wider range of organic options and an increase in awareness of the importance of adequate nutrition for infants has significantly contributed to the growth of the market.
However, Government initiatives aim to create supportive environments for breastfeeding, including workplace policies that allow mothers to breastfeed or express milk while at work. This can facilitate continued breastfeeding for working mothers. Extended maternity leave policies can encourage breastfeeding, as mothers have more time to establish breastfeeding routines and continue breastfeeding for an extended period. Some government programs provide free or low-cost access to lactation consultants, breastfeeding education, and support groups, making it easier for mothers to breastfeed successfully. An increase in breastfeeding rates due to government initiatives can pose challenges to the growth of the market.
Form Outlook
By form, the market is classified into solid and liquid. In 2022, the solid segment witnessed the largest revenue share in the market. Solid baby food, often referred to as "baby solids" or "baby food," is a category of food products specifically designed and prepared for infants and young children who are transitioning from a liquid diet (breast milk or formula) to a diet that includes solid foods. These foods are typically introduced to babies around six months old and are developmentally ready for new textures and flavors. Solid baby food is typically introduced to babies around six months when they show signs of eagerness, such as the ability to sit up with support, good head-neck control, and an interest in reaching for and mouthing objects.Distribution Channel Outlook
Based on distribution channel, the market is fragmented into e-commerce and offline channel. The e-commerce segment recorded a remarkable revenue share in the market in 2022. Infant nutrition products are widely available on e-commerce channels, making it convenient for parents and caregivers to purchase these essential items online. E-commerce platforms offer infant nutrition products, including infant formula, baby food, feeding accessories, and nutritional supplements. E-commerce platforms typically provide various infant nutrition products from multiple brands, allowing consumers to choose products that suit their preferences and meet their baby's needs.
Offline Channel Outlook
Under offline channel, the market is further divided into pharmacy, convenience stores, hypermarkets/supermarkets, and others. The convenience stores segment garnered a significant revenue share in the market in 2022. The availability of infant nutrition products, such as infant formula and certain types of baby food, in convenience stores can vary depending on the store's size, location, and the specific products they choose to stock. While convenience stores are not typically known for having a wide variety of infant nutrition options, they may carry some essentials to cater to customers' immediate needs. Some convenience stores may stock a limited selection of infant formula, usually in popular brands and standard formulations.Product Type Outlook
On the basis of product type, the market is segmented into follow-on milk, specialty baby milk, infant milk, prepared baby food, and dried baby food. In 2022, the infant milk segment dominated the market with the maximum revenue share. The infant milk product is launched in gas-tight composites, which maintains the product's freshness and extends its shelf life, thereby contributing to the expansion of the market. In addition, because infant milk is intended to replace human breast milk (HBM), special attention is devoted to the fat analogs in infant milk to mimic HMF analogs.Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region generated the highest revenue share in the market. The consumption of these food products has recently increased in nations like China and India. Prominent market players seek to explore new opportunities in these developing nations as the demand for infant nutrition has improved. The working women population in the Asia Pacific region has grown tremendously in the past. The availability of healthy food products will lead to a higher adoption of infant nutrition foods. The increased spending power of the population in the region has enormously increased the demand in Asia-Pacific.The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Reckitt Benckiser Group PLC, Perrigo Company PLC, Nestle S.A, Danone, S.A., Abbott Laboratories, The Kraft Heinz Company, Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.), Arla Foods, Inc., DANA Dairy Group Ltd. and Sun-Maid Growers of California.
Strategies deployed in the Market
- Aug-2023: Arla Foods, Inc. signed an agreement with Zhongbai Xingye Food Technology, a provider of specialty food ingredients, including dairy products and proteins. This agreement aimed to focus on supporting manufacturers in enhancing the nutritional value of formulas and other products for infants and toddlers.
- May-2023: Arla Foods Inc. unveiled alpha-lactalbumin-rich infant formula ingredient. The launched product would support meeting the growing need for low-protein formulations.
- Mar-2023: Danone S.A. announced the launch of Pepticate, an extensively hydrolyzed powdered formula specifically designed to provide relief from the symptoms of cow milk allergy in infants ages 0 to 12 months. The launched product would support families in the U.S. with food allergies as the country continues to face a formula shortage.
- Jul-2022: Danone S.A. released Dairy & Plants Blend baby formula, which combines the benefits of Danone’s trusted dairy-based baby formulas with more plant nutrition, consisting of carefully selected plant proteins, fats, and fibers. This launch aimed to meet parents’ desire for feeding options suitable for vegetarian, plant-based, and flexitarian diets, while still meeting their baby’s specific nutritional requirements.
- Nov-2021: Abbott Laboratories introduced Similac 360 Total Care infant formula, with five human milk oligosaccharides identical to those found in human breast milk. The launched product would provide a blend of five of the most abundant HMOs across the three categories of HMOs present in breast milk.
- Mar-2021: Danone S.A. partnered with Meiji, a global health company that brings together food and pharmaceutical expertise to deliver wellness for all. This partnership aimed to launch formula milk in pre-measured tab formats in the UK.
- Mar-2021: Sun-Maid Growers of California took over Plum Organics, a leading premium, organic baby food, and kids snacks brand, from Campbell Soup Company. This acquisition aimed to provide superior products while delivering category growth.
- Jul-2020: The Kraft Heinz Company announced the launch of HEINZ BY NATURE, a new lineup of baby food, including organic options, The launched product would be made up of natural ingredients and acerola cherry.
- Oct-2019: DANA Dairy Group Ltd. unveiled baby goat milk formula, under the DANALAC brand. The launched product would be made up of goat milk which would be much easier on toddler’s tommy during digestion compared to similar cow milk-based products.
- Aug-2019: Nestlé Health Science acquired PersonaTM, a leading personalized vitamin business. Through this acquisition Persona’s expertise in personalized nutrition would bring a new dimension to the expanding Nestlé Health Science offerings.
Scope of the Study
Market Segments Covered in the Report:
By Form (Volume, Kilo Tonnes, USD Billion/Million, 2019-2030)- Solid
- Liquid
- Offline channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Pharmacy
- Others
- E-Commerce
- Infant Milk
- Follow-on Milk
- Dried Baby Food
- Prepared Baby Food
- Specialty Baby Milk
- North America
- US
- Canada
- Mexico
- Rest of North America- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Key Market Players
List of Companies Profiled in the Report:
- Reckitt Benckiser Group PLC
- Perrigo Company PLC
- Nestle S.A
- Danone, S.A.
- Abbott Laboratories
- The Kraft Heinz Company
- Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.)
- Arla Foods, Inc.
- DANA Dairy Group Ltd.
- Sun-Maid Growers of California
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Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 5. Global Infant Nutrition Market by Form
Chapter 6. Global Infant Nutrition Market by Distribution Channel
Chapter 7. Global Infant Nutrition Market by Product Type
Chapter 8. Global Infant Nutrition Market by Region
Chapter 9. Company Profiles
Companies Mentioned
- Reckitt Benckiser Group PLC
- Perrigo Company PLC
- Nestle S.A
- Danone, S.A.
- Abbott Laboratories
- The Kraft Heinz Company
- Amul (The Gujarat Co-operative Milk Marketing Federation Ltd.)
- Arla Foods, Inc.
- DANA Dairy Group Ltd.
- Sun-Maid Growers of California
Methodology
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