Switzerland Cards and Payments Market Opportunities and Risks to 2027

The ‘Switzerland Cards and Payments: Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Swiss cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including ards,cash, credit transfers, mobile wallets, direct debits, and cheques during the review-period (2019–23e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2023e–27f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

TThe report brings together the research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

This report provides top-level market analysis, information and insights into the Swiss cards and payments industry, including -

• Current and forecast values for each market in the Swiss cards and payments industry, including debit, and credit cards
• Detailed insights into payment instruments including cards,cash, credit transfers, mobile wallets, direct debits, and cheques. It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing the Swiss cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of the Swiss cards and payments industry.

Scope

• Most of the payment cards held in Switzerland feature contactless functionality. As per Swiss National Bank, as of April 2023, 13 million debit cards and 8 million credit cards in the country had contactless functionality. As per the same source, 84% of all payments made at restaurants, retail stores, accommodation facilities, and vending machines are contactless.
• The advent of digital-only banks and fintech companies will further support payment card market growth. In May 2021, digital-only bank neon launched a sustainable bank account called neon green. In March 2022, Swiss fintech Kaspar& launched in Switzerland, offering a free bank account along with a Mastercard-branded card. Meanwhile, in October 2023, Swiss retailer Coop introduced a mobile banking app called Coop Finance Plus. This service includes a debit card, which offers reward points to customers when making purchases at Coop stores and partner merchants.
• Companies are increasingly focusing on offering innovative payment solutions. For example, in February 2023, SPAR Switzerland launched its first cashier-less store in Zurich, SPAR Express. Customers can enter the store by scanning a QR code at the entrance using their smartphone, without downloading any app or registering. They scan products using the smartphone and pay for their purchases using methods including Twint, credit and debit cards, Apple Pay, and Google Pay.

Reasons to Buy

• Make strategic business decisions, using top-level historic and forecast market data, related to the Swiss cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in the Swiss cards and payments industry.
• Assess the competitive dynamics in the Swiss cards and payments industry.
• Gain insights into marketing strategies used for various card types in Switzerland.
• Gain insights into key regulations governing the Swiss cards and payments industry.