The wipes market size has grown strongly in recent years. It will grow from $21.18 billion in 2023 to $22.8 billion in 2024 at a compound annual growth rate (CAGR) of 7.6%. The expansion observed in the historical period can be attributed to factors such as strong economic growth in emerging markets, increased demand for specialty wipes and wet wipes, growth in end-user industries, a rise in disposable income of consumers, and the removal of stringent regulations by the Environmental Protection Agency (EPA) in the USA.
The wipes market size is expected to see strong growth in the next few years. It will grow to $30.74 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period can be attributed to factors such as the rise in hygiene awareness among consumers, the utilization of wipes in the healthcare and cleanroom industries, and the increasing adoption of industrial wipes due to advances in technical features. Major trends in the forecast period include a focus on using eco-friendly raw materials to develop biodegradable wipes, investment in developing reusable wipes to promote sustainability and reduce wastage, the development of multi-surface wipes for commonly touched surfaces, the creation of disinfecting wipes to capitalize on increased public awareness about the significance of adequate surface disinfection, the development of toxin-free baby wipes for the delicate skin of newborn babies, investment in developing pocket anti-bacterial wipes for convenient outdoor use to reduce infection, and a focus on mergers and acquisitions to cater to the needs of various industries and expand the market.
The growth of the wipes market is being propelled by an increased demand for specialty wipes and wet wipes. Specialty wipes find applications across various sectors, from household to industrial, including aerospace. Wet wipes serve multiple purposes, such as cleansing, hygiene, and skincare, making them a popular choice for various needs. Specifically, wet wipes are considered a hygienic option for cleaning babies due to their gentle nature on sensitive children's bodies. Manufacturers such as Pigeon offer products such as anti-mosquito wet tissues for children, providing protection against mosquito bites and infectious diseases such as malaria and dengue. Additionally, companies such as Petkin, Wetnaps, and other national wet wipes manufacturers are expanding their product offerings to include wet wipes for pets, contributing to the overall growth of the wipes market.
The growth of the wipes market is further expected to be fueled by the increasing children population. The term 'children population' refers to individuals below a certain age threshold, typically under 18 years old. Baby wipes are commonly used during diaper changes to clean a baby's bottom and genital area, offering a gentle solution to prevent diaper rash. In 2021, the United States witnessed a rise in births, with 3,659,289 recorded, showcasing a 1% increase from 2020, as reported by the Centers for Disease Control and Prevention. This rise in the children population is a significant driver for the growth of the wipes market.
A notable trend in the wipes market is the emergence of toxin-free baby wipes. These wipes, formulated with pure clinical-grade filtered water, Aloe vera extracts, and vitamin E, are designed to match the delicate skin of newborn babies. While primarily intended for babies, these toxin-free wipes are suitable for use by adults and the elderly as well. Brands such as Bey Bee have launched toxin-free baby wipes, offering them through prominent online platforms such as Amazon, Flipkart, Snapdeal, Paytm, and others.
Major players in the wipes market are staying competitive by introducing innovative technologies such as Xpersiv technology. This technology, utilized in products such as toothpaste, oral care wipes, and water additives, aims to make dental homecare more accessible for pet owners. For example, Improve International, a UK-based company specializing in continuing education and training for veterinary professionals, launched the Plaqtiv+ home dental care range in September 2022. The range includes biodegradable wipes featuring the patented Xpersiv technology, which captures minerals and inhibits biofilm maturation to reduce calculus formation, a key contributor to periodontal disease.
In October 2021, Ecolab Inc., an American provider of water, hygiene, and energy technologies and services, acquired National Wiper Alliance for an undisclosed amount. Through this acquisition, Ecolab aimed to expand its contract manufacturing business to produce various disinfecting wipes products. National Wiper Alliance, headquartered in North Carolina, USA, specializes in wipes manufacturing.
Major companies operating in the wipes market report are Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group PLC, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little’s, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc., Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.
Asia-Pacific was the largest region in the wipes market in 2023. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The main types of wipes can be categorized into disposable wipes and non-disposable wipes. Disposable wipes are nonwoven textiles saturated with water and gentle cleansing chemicals. They find application in various areas such as baby care, hand washing, feminine hygiene, and other personal cleansing needs. The diverse products include baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. These wipes cater to different sectors, including households, industrial applications, and others.
The wipes market research report is one of a series of new reports that provides wipes market statistics, including wipes market industry global market size, regional shares, competitors with a wipes market share, detailed wipes market segments, market trends and opportunities, and any further data you may need to thrive in the wipes market industry. This wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
The wipes market size is expected to see strong growth in the next few years. It will grow to $30.74 billion in 2028 at a compound annual growth rate (CAGR) of 7.8%. The anticipated growth in the forecast period can be attributed to factors such as the rise in hygiene awareness among consumers, the utilization of wipes in the healthcare and cleanroom industries, and the increasing adoption of industrial wipes due to advances in technical features. Major trends in the forecast period include a focus on using eco-friendly raw materials to develop biodegradable wipes, investment in developing reusable wipes to promote sustainability and reduce wastage, the development of multi-surface wipes for commonly touched surfaces, the creation of disinfecting wipes to capitalize on increased public awareness about the significance of adequate surface disinfection, the development of toxin-free baby wipes for the delicate skin of newborn babies, investment in developing pocket anti-bacterial wipes for convenient outdoor use to reduce infection, and a focus on mergers and acquisitions to cater to the needs of various industries and expand the market.
The growth of the wipes market is being propelled by an increased demand for specialty wipes and wet wipes. Specialty wipes find applications across various sectors, from household to industrial, including aerospace. Wet wipes serve multiple purposes, such as cleansing, hygiene, and skincare, making them a popular choice for various needs. Specifically, wet wipes are considered a hygienic option for cleaning babies due to their gentle nature on sensitive children's bodies. Manufacturers such as Pigeon offer products such as anti-mosquito wet tissues for children, providing protection against mosquito bites and infectious diseases such as malaria and dengue. Additionally, companies such as Petkin, Wetnaps, and other national wet wipes manufacturers are expanding their product offerings to include wet wipes for pets, contributing to the overall growth of the wipes market.
The growth of the wipes market is further expected to be fueled by the increasing children population. The term 'children population' refers to individuals below a certain age threshold, typically under 18 years old. Baby wipes are commonly used during diaper changes to clean a baby's bottom and genital area, offering a gentle solution to prevent diaper rash. In 2021, the United States witnessed a rise in births, with 3,659,289 recorded, showcasing a 1% increase from 2020, as reported by the Centers for Disease Control and Prevention. This rise in the children population is a significant driver for the growth of the wipes market.
A notable trend in the wipes market is the emergence of toxin-free baby wipes. These wipes, formulated with pure clinical-grade filtered water, Aloe vera extracts, and vitamin E, are designed to match the delicate skin of newborn babies. While primarily intended for babies, these toxin-free wipes are suitable for use by adults and the elderly as well. Brands such as Bey Bee have launched toxin-free baby wipes, offering them through prominent online platforms such as Amazon, Flipkart, Snapdeal, Paytm, and others.
Major players in the wipes market are staying competitive by introducing innovative technologies such as Xpersiv technology. This technology, utilized in products such as toothpaste, oral care wipes, and water additives, aims to make dental homecare more accessible for pet owners. For example, Improve International, a UK-based company specializing in continuing education and training for veterinary professionals, launched the Plaqtiv+ home dental care range in September 2022. The range includes biodegradable wipes featuring the patented Xpersiv technology, which captures minerals and inhibits biofilm maturation to reduce calculus formation, a key contributor to periodontal disease.
In October 2021, Ecolab Inc., an American provider of water, hygiene, and energy technologies and services, acquired National Wiper Alliance for an undisclosed amount. Through this acquisition, Ecolab aimed to expand its contract manufacturing business to produce various disinfecting wipes products. National Wiper Alliance, headquartered in North Carolina, USA, specializes in wipes manufacturing.
Major companies operating in the wipes market report are Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group PLC, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little’s, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc., Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.
Asia-Pacific was the largest region in the wipes market in 2023. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The main types of wipes can be categorized into disposable wipes and non-disposable wipes. Disposable wipes are nonwoven textiles saturated with water and gentle cleansing chemicals. They find application in various areas such as baby care, hand washing, feminine hygiene, and other personal cleansing needs. The diverse products include baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. These wipes cater to different sectors, including households, industrial applications, and others.
The wipes market research report is one of a series of new reports that provides wipes market statistics, including wipes market industry global market size, regional shares, competitors with a wipes market share, detailed wipes market segments, market trends and opportunities, and any further data you may need to thrive in the wipes market industry. This wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 3-5 business days.
Table of Contents
1. Executive Summary2. Wipes Market Characteristics3. Wipes Market Trends and Strategies32. Global Wipes Market Competitive Benchmarking33. Global Wipes Market Competitive Dashboard34. Key Mergers and Acquisitions in the Wipes Market
4. Wipes Market - Macro Economic Scenario
5. Global Wipes Market Size and Growth
6. Wipes Market Segmentation
7. Wipes Market Regional and Country Analysis
8. Asia-Pacific Wipes Market
9. China Wipes Market
10. India Wipes Market
11. Japan Wipes Market
12. Australia Wipes Market
13. Indonesia Wipes Market
14. South Korea Wipes Market
15. Western Europe Wipes Market
16. UK Wipes Market
17. Germany Wipes Market
18. France Wipes Market
19. Italy Wipes Market
20. Spain Wipes Market
21. Eastern Europe Wipes Market
22. Russia Wipes Market
23. North America Wipes Market
24. USA Wipes Market
25. Canada Wipes Market
26. South America Wipes Market
27. Brazil Wipes Market
28. Middle East Wipes Market
29. Africa Wipes Market
30. Wipes Market Competitive Landscape and Company Profiles
31. Wipes Market Other Major and Innovative Companies
35. Wipes Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Wipes Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on wipes market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
- Understand how the market has been affected by the coronavirus and how it is responding as the impact of the virus abates.
- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
- Suitable for supporting your internal and external presentations with reliable high quality data and analysis.
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for wipes? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Type: Disposable wipes; Non-Disposable Wipes
2) By Product: Baby; Facial & Cosmetic; Hand & Body; Flushable; Other Products
3) By Application: Household Sector; Industrial Sector; Other Applications
Key Companies Mentioned: Kimberly Clark Corporation; Essity AB; Procter and Gamble Co.; Reckitt Benckiser Group plc; Unicharm International
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned
- Kimberly Clark Corporation
- Essity AB
- Procter and Gamble Co.
- Reckitt Benckiser Group plc
- Unicharm International
- NicePak International
- Rockline Industries
- Johnson & Johnson
- The Clorox Company
- Edgewell Personal Care
- The Himalaya Drug Company
- Sateri
- Savlon (ITC)
- Little’s
- MeeMee
- LuvLap
- Hengan
- Vinda
- C&S Paper and Dongshun
- Shanghai Shimei Biotechnology Co. Ltd.
- Zhejiang Youquan Care Products Technology Co. Ltd.
- Shaoxing Wanhuangmei Nonwovens Co. Ltd.
- Ningbo Riway Daily Commodity
- Anhui Yunzhiyu Daily Chemical Products
- Shandong Gyrfalcon Business
- Shaoxing Elite Bio-Tech Co. Ltd.
- Innovate GMBH
- Optimum11 GMBH
- Dr. Deppe Group
- WHR
- Temca GMBH
- Optima nonwovens GMBH
- PDI (EMEA)
- Wipertec
- Turati
- Vega SRL
- O-PAC SRL
- Stenago SRL
- TAKEANDCARE
- Drylock Technologies NV
- Biosphere Corporation
- SaneChem
- Cotton Club
- Medline Industries Inc
- Unilever Group
- 3M Co.
- Diamond Wipes International Inc.
- The Honest Company Inc.
- Fibertex
- Indo Chem Laboratories
- Zhermack
- Arabian Wet Wipes FZC
- Emirates Wetwipes
- Quality Wipes
- Care Wet Wipes
- Shamsan Group
- Batterjee Paper Products
- Zulustar (Pty) Ltd.
- Validus Medical Pty Ltd.
- Wemy Industries
- National Pride (Pty) Ltd.
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | February 2024 |
| Forecast Period | 2024 - 2028 |
| Estimated Market Value ( USD | $ 22.8 Billion |
| Forecasted Market Value ( USD | $ 30.74 Billion |
| Compound Annual Growth Rate | 7.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 61 |
