According to this report, the global wipes market size reached approximately USD 21.63 billion in 2024. Aided by the growing demand for convenient, hygienic, and multipurpose cleaning products, the market is projected to grow at a CAGR of 6.8% between 2025 and 2034, reaching a value of around USD 39.10 billion by 2034.
Wipes, including wet wipes, dry wipes, and disinfecting wipes, have gained significant popularity in households, commercial spaces, and industrial applications due to their convenience and effectiveness. They are used for a variety of purposes, ranging from personal care and baby care to surface cleaning and sanitisation. The rising focus on hygiene, driven by increasing awareness of health and wellness, has propelled the widespread adoption of wipes globally.
The rising consumer preference for convenient and portable cleaning products is one of the key factors driving the wipes market growth. As modern lifestyles become more fast-paced, consumers are seeking products that simplify everyday tasks. Wipes, with their ease of use and multipurpose applications, offer a quick and effective solution for maintaining cleanliness and hygiene in homes, offices, and public spaces. This demand is further heightened by the growing awareness of the importance of hygiene, particularly in light of recent global health concerns, including the COVID-19 pandemic.
The increasing demand for personal care wipes, particularly baby wipes, is also contributing to the market growth. Baby wipes are widely used for infant care, providing a gentle and effective solution for cleaning and moisturising a baby’s skin. The growing birth rate in developing countries and increasing disposable incomes have further driven the demand for baby wipes. In addition to baby care, facial wipes and intimate wipes are gaining traction in the personal care segment, as consumers seek on-the-go solutions for skincare and hygiene.
The rising adoption of wipes in the healthcare sector is another significant driver of the wipes market. Disinfectant and antibacterial wipes are widely used in hospitals, clinics, and healthcare facilities to maintain hygiene and prevent the spread of infections. The growing focus on infection control, coupled with stringent hygiene regulations in the healthcare sector, has led to increased demand for medical-grade wipes. Additionally, wipes are commonly used for patient care, surface disinfection, and cleaning medical equipment, consequently driving up the wipes market share.
Moreover, the growing awareness of environmental sustainability has led to the development of eco-friendly and biodegradable wipes. Consumers are increasingly seeking sustainable alternatives to traditional wipes, which are often made from synthetic materials that contribute to environmental pollution. The introduction of biodegradable wipes made from natural fibres such as bamboo, cotton, and wood pulp has provided a solution to the environmental concerns associated with traditional wipes, thereby boosting market growth.
One of the notable wipes market trends is the adoption of technological advancements and product innovations. Manufacturers are focusing on developing wipes with enhanced properties, such as improved durability, softness, and antibacterial efficacy, to meet the evolving consumer demands. The introduction of multifunctional wipes that offer cleaning, moisturising, and sanitising benefits in a single product has gained popularity among consumers seeking versatile and time-saving solutions.
The development of biodegradable and flushable wipes is another significant innovation in the market. Traditional wipes, particularly wet wipes, have been associated with environmental issues, including plastic pollution and blocked sewage systems. In response to these concerns, manufacturers have developed flushable wipes that break down easily in water and biodegradable wipes made from plant-based materials. These eco-friendly alternatives are gaining traction among environmentally conscious consumers and are expected to drive market growth in the coming years.
As per the wipes market analysis, the incorporation of advanced technologies such as antimicrobial treatments and hypoallergenic formulations in wipes has enhanced their appeal to specific consumer segments. For instance, wipes infused with natural ingredients such as aloe vera, chamomile, and tea tree oil are popular among consumers seeking gentle and skin-friendly products. In the healthcare sector, antimicrobial wipes that kill 99.9% of germs and bacteria are widely used for surface disinfection, providing an added layer of protection against infections.
Wipes, including wet wipes, dry wipes, and disinfecting wipes, have gained significant popularity in households, commercial spaces, and industrial applications due to their convenience and effectiveness. They are used for a variety of purposes, ranging from personal care and baby care to surface cleaning and sanitisation. The rising focus on hygiene, driven by increasing awareness of health and wellness, has propelled the widespread adoption of wipes globally.
The rising consumer preference for convenient and portable cleaning products is one of the key factors driving the wipes market growth. As modern lifestyles become more fast-paced, consumers are seeking products that simplify everyday tasks. Wipes, with their ease of use and multipurpose applications, offer a quick and effective solution for maintaining cleanliness and hygiene in homes, offices, and public spaces. This demand is further heightened by the growing awareness of the importance of hygiene, particularly in light of recent global health concerns, including the COVID-19 pandemic.
The increasing demand for personal care wipes, particularly baby wipes, is also contributing to the market growth. Baby wipes are widely used for infant care, providing a gentle and effective solution for cleaning and moisturising a baby’s skin. The growing birth rate in developing countries and increasing disposable incomes have further driven the demand for baby wipes. In addition to baby care, facial wipes and intimate wipes are gaining traction in the personal care segment, as consumers seek on-the-go solutions for skincare and hygiene.
The rising adoption of wipes in the healthcare sector is another significant driver of the wipes market. Disinfectant and antibacterial wipes are widely used in hospitals, clinics, and healthcare facilities to maintain hygiene and prevent the spread of infections. The growing focus on infection control, coupled with stringent hygiene regulations in the healthcare sector, has led to increased demand for medical-grade wipes. Additionally, wipes are commonly used for patient care, surface disinfection, and cleaning medical equipment, consequently driving up the wipes market share.
Moreover, the growing awareness of environmental sustainability has led to the development of eco-friendly and biodegradable wipes. Consumers are increasingly seeking sustainable alternatives to traditional wipes, which are often made from synthetic materials that contribute to environmental pollution. The introduction of biodegradable wipes made from natural fibres such as bamboo, cotton, and wood pulp has provided a solution to the environmental concerns associated with traditional wipes, thereby boosting market growth.
One of the notable wipes market trends is the adoption of technological advancements and product innovations. Manufacturers are focusing on developing wipes with enhanced properties, such as improved durability, softness, and antibacterial efficacy, to meet the evolving consumer demands. The introduction of multifunctional wipes that offer cleaning, moisturising, and sanitising benefits in a single product has gained popularity among consumers seeking versatile and time-saving solutions.
The development of biodegradable and flushable wipes is another significant innovation in the market. Traditional wipes, particularly wet wipes, have been associated with environmental issues, including plastic pollution and blocked sewage systems. In response to these concerns, manufacturers have developed flushable wipes that break down easily in water and biodegradable wipes made from plant-based materials. These eco-friendly alternatives are gaining traction among environmentally conscious consumers and are expected to drive market growth in the coming years.
As per the wipes market analysis, the incorporation of advanced technologies such as antimicrobial treatments and hypoallergenic formulations in wipes has enhanced their appeal to specific consumer segments. For instance, wipes infused with natural ingredients such as aloe vera, chamomile, and tea tree oil are popular among consumers seeking gentle and skin-friendly products. In the healthcare sector, antimicrobial wipes that kill 99.9% of germs and bacteria are widely used for surface disinfection, providing an added layer of protection against infections.
Market Segmentation
The global wipes market can be divided based on the type, application, distribution channel, and region.Market Breakup by Type
- Disposable
- Non-Disposable
Market Breakup by Application
- Personal Care
- Household
- Industrial
Market Breakup by Distribution Channel
- Hypermarkets/Supermarkets
- Convenience Stores
- Online Channels
- Others
Market Breakup by Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Competitive Landscape
The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global wipes market. Some of the major players explored in the report are as follows:- KIMBERLY-CLARK CORPORATION
- Nice-Pak Products, Inc.
- Edgewell Personal Care
- The Clorox Company
- Kruger Products Inc.
- APP Group.
- Proctor and Gamble Company
- Unilever plc
- Pigeon Corporation
- 3M Company
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Wipes Market Analysis
6 North America Wipes Market Analysis
7 Europe Wipes Market Analysis
8 Asia Pacific Wipes Market Analysis
9 Latin America Wipes Market Analysis
1 Middle East and Africa Wipes Market Analysis
11 Market Dynamics
12 Competitive Landscape
Companies Mentioned
- KIMBERLY-CLARK CORPORATION
- Nice-Pak Products, Inc.
- Edgewell Personal Care
- The Clorox Company
- Kruger Products Inc.
- APP Group.
- Proctor and Gamble Company
- Unilever plc
- Pigeon Corporation
- 3M Company
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 180 |
| Published | February 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 21.63 Billion |
| Forecasted Market Value ( USD | $ 39.1 Billion |
| Compound Annual Growth Rate | 6.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
