Wipes Market Report 2025

The wipes market size has grown strongly in recent years. It will grow from $22.65 billion in 2024 to $24.39 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, increased demand for specialty wipes and wet wipes, growth of end-user industries, increase in disposable income of consumers.

The wipes market size is expected to see strong growth in the next few years. It will grow to $33.87 billion in 2029 at a compound annual growth rate (CAGR) of 8.6%. The growth in the forecast period can be attributed to rise in hygiene awareness among consumers, utilization of wipes in the health care and cleanroom industries and rising adoption of industrial wipes due to advances in technical features. Major trends in the forecast period include focusing on using eco-friendly raw materials in order to develop biodegradable wipes, investing in developing reusable wipes in order to promote sustainability and reduce wastage, investing in developing multi-surface wipes for commonly touched surfaces, developing disinfecting wipes to benefit from raised public awareness about the significance of adequate surface disinfection, developing toxin free baby wipes for the delicate skin of new born babies, investing in developing pocket anti-bacterial wipes which are convenient and can be carried outdoors to reduce infection and focusing on mergers and acquisitions to cater to the needs of various industries and to expand the market.

The growth of the wipes market is being propelled by an increased demand for specialty wipes and wet wipes. Specialty wipes find applications across various sectors, from household to industrial, including aerospace. Wet wipes serve multiple purposes, such as cleansing, hygiene, and skincare, making them a popular choice for various needs. Specifically, wet wipes are considered a hygienic option for cleaning babies due to their gentle nature on sensitive children's bodies. Manufacturers such as Pigeon offer products such as anti-mosquito wet tissues for children, providing protection against mosquito bites and infectious diseases such as malaria and dengue. Additionally, companies such as Petkin, Wetnaps, and other national wet wipes manufacturers are expanding their product offerings to include wet wipes for pets, contributing to the overall growth of the wipes market.

The growing child population is expected to drive the expansion of the wipes market in the coming years. The child population refers to individuals below a specified age, often defined as those under 18. Baby wipes are commonly used during diaper changes to clean a baby’s bottom and genital area, providing gentle care that helps prevent diaper rash. For instance, according to the Turkish Statistical Institute, a government agency in Turkey, the child population in 2023 was 22,206,034, with projections showing this demographic will make up 25.6% of the population in 2030, 23.3% in 2040, 20.4% in 2060, and 19% in 2080. Thus, the rising child population is driving demand in the wipes market.

Supply chain disruptions are expected to restrain the growth of the wipes market. Supply chain disruption refers to any substantial interruption or breakdown in the flow of goods, services, or information within a supply chain. Such disruptions have significantly impacted the production of wipes, leading to delays in raw material availability, increased manufacturing costs, and reduced output, ultimately resulting in shortages and higher prices for consumers. For instance, according to Keller International Publishing Corp., a U.S.-based publishing company, the average number of supply chain breaches rose to 4.16 incidents in 2023 from 3.29 in 2022. Consequently, these disruptions are impeding the growth of the wipes market.

Major players in the wipes market are staying competitive by introducing innovative technologies such as Xpersiv technology. This technology, utilized in products such as toothpaste, oral care wipes, and water additives, aims to make dental homecare more accessible for pet owners. For example, Improve International, a UK-based company specializing in continuing education and training for veterinary professionals, launched the Plaqtiv+ home dental care range in September 2022. The range includes biodegradable wipes featuring the patented Xpersiv technology, which captures minerals and inhibits biofilm maturation to reduce calculus formation, a key contributor to periodontal disease.

In January 2024, Accrol Group Holdings PLC, a UK-based company, acquired Severn Delta for an undisclosed amount. Through this acquisition, Accrol aims to bolster its wet wipes segment and broaden its product offerings. Severn Delta, also based in the UK, specializes in the manufacturing of wet wipes and other hygiene products.

Major companies operating in the wipes market include Kimberly Clark Corporation, Essity AB, Procter and Gamble Co., Reckitt Benckiser Group plc, Unicharm International, NicePak International, Rockline Industries, Johnson & Johnson, The Clorox Company, Edgewell Personal Care, The Himalaya Drug Company, Sateri, Savlon (ITC), Little’s, MeeMee, LuvLap, Hengan, Vinda, C&S Paper and Dongshun, Shanghai Shimei Biotechnology Co. Ltd., Zhejiang Youquan Care Products Technology Co. Ltd., Shaoxing Wanhuangmei Nonwovens Co. Ltd., Ningbo Riway Daily Commodity, Anhui Yunzhiyu Daily Chemical Products, Shandong Gyrfalcon Business, Shaoxing Elite Bio-Tech Co. Ltd., Innovate GMBH, Optimum11 GMBH, Dr. Deppe Group, WHR, Temca GMBH, Optima nonwovens GMBH, PDI (EMEA), Wipertec, Turati, Vega SRL, O-PAC SRL, Stenago SRL, TAKEANDCARE, Drylock Technologies NV, Biosphere Corporation, SaneChem, Cotton Club, Medline Industries Inc, Unilever Group, 3M Co., Diamond Wipes International Inc., The Honest Company Inc., Fibertex, Indo Chem Laboratories, Zhermack, Arabian Wet Wipes FZC, Emirates Wetwipes, Quality Wipes, Care Wet Wipes, Shamsan Group, Batterjee Paper Products, Zulustar (Pty) Ltd., Validus Medical Pty Ltd., Wemy Industries, National Pride (Pty) Ltd.

Asia-Pacific was the largest region in the wipes market in 2024. North America was the second largest region in the global wipes market share. The regions covered in the wipes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wipes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Wipes are items that are designed for single-use, disposable purposes, or made from materials that can be easily rinsed in water and properly cleaned. Wiping cloths, specifically, should only be used to clean food surfaces and are typically stored in a sanitizing solution. These items are commonly utilized as antiseptic fabrics, primarily for skin cleansing.

The main types of wipes can be categorized into disposable wipes and non-disposable wipes. Disposable wipes are nonwoven textiles saturated with water and gentle cleansing chemicals. They find application in various areas such as baby care, hand washing, feminine hygiene, and other personal cleansing needs. The diverse products include baby wipes, facial and cosmetic wipes, hand and body wipes, flushable wipes, and others. These wipes cater to different sectors, including households, industrial applications, and others.

The wipes market research report is one of a series of new reports that provides wipes market statistics, including wipes market industry global market size, regional shares, competitors with a wipes market share, detailed wipes market segments, market trends and opportunities, and any further data you may need to thrive in the wipes market industry. This wipes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wipes market consists of sales of polyester, isopropyl alcohol, and nylon polymers. Values in this market are factory gate values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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