2D Barcode Reader Market Report 2025

The 2D barcode reader market size has grown strongly in recent years. It will grow from $7.27 billion in 2024 to $7.76 billion in 2025 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to strong economic growth in emerging markets, growth in world population, and increasing use of barcode scanners in healthcare.

The 2D barcode reader market size is expected to see strong growth in the next few years. It will grow to $10.55 billion in 2029 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to global population growth and urbanization, rapid growth in e-commerce, rising spending on leisure, increasing retail penetration, increasing Internet penetration and smartphone usage, and growing preference for contactless delivery solutions. Major trends in the forecast period include adopting high-speed, omnidirectional readers, introducing the next generation of barcode scanners, focusing on technologically advanced reader systems, leveraging AI-empowered reader systems, and developing barcode scanners for the web.

The rising demand in the e-commerce and logistics sectors is anticipated to fuel the growth of the 2D barcode reader market in the coming years. The increasing prevalence of online shopping is identified as a key factor contributing to the expansion of the e-commerce and logistics industries, resulting in the establishment of more distribution centers and warehouses, which in turn boosts the 2D barcode reader market. For example, in February 2024, the United States Census Bureau reported that e-commerce sales in the U.S. were estimated at $1.11 trillion for 2023, reflecting a 7.6% increase from 2022. Consequently, the expanding e-commerce and logistics sectors are driving the growth of the 2D barcode reader market.

The 2D barcode reader market is poised for growth due to the increasing number of smartphone users and expanding internet penetration. The proliferation of smartphones, coupled with a rise in internet accessibility, facilitates broader usage of 2D barcodes such as QR codes. Smartphones serve as tools for scanning QR codes, linking the digital and physical realms. These QR codes are prevalent on various products and services, providing information on items such as cereal boxes, advertisements, posters, museum exhibits, beverage cups, and library books. For example, the projected number of smartphone users in India is expected to reach 1.1 billion by 2024. Consequently, the surge in smartphone users and enhanced internet accessibility is anticipated to empower more individuals to access information through 2D barcodes, driving market growth.

Leading companies in the 2D barcode reader market are prioritizing the development of innovative products, including application programming interface (API) solutions, to enhance integration and functionality across various systems and applications. These API solutions allow businesses to seamlessly link their barcode scanning capabilities with other software, facilitating improved data exchange, inventory management, and overall operational efficiency. For example, in February 2024, Bitly, a U.S.-based software-as-a-service company, introduced an automated 2D barcode API solution. This solution serves as a programming interface that enables developers to quickly create and manage 2D barcodes, such as QR codes, with customization and tracking features. The automated 2D barcode API solution includes functionalities such as automated generation, customization options, data tracking, seamless integration with existing systems, support for multiple barcode formats, a user-friendly interface, and secure access for data protection.

Major players in the 2D barcode reader market are also investing in technological advancements like AI-assisted barcode readers to improve scanning accuracy, increase data processing speeds, and enable real-time analytics for enhanced decision-making in various applications. AI-assisted barcode readers utilize artificial intelligence to boost scanning capabilities and enhance accuracy in data capture. For instance, in October 2023, Cognex, a U.S.-based company specializing in machine vision and barcode reading technologies for diverse industries including manufacturing and logistics, introduced an AI-assisted barcode reader. These readers feature real-time image analysis, adaptability to different lighting conditions, and the capacity to accurately scan damaged or poorly printed codes, providing insights and analytics that improve processing speed and operational efficiency in sectors such as retail, logistics, and manufacturing.

In February 2023, Azenta, a U.S.-based biotech firm, acquired Ziath for an undisclosed sum. This acquisition aims to enhance Azenta's sample management capabilities and strengthen its position within the life sciences sector. Ziath, a U.K.-based manufacturer of 2D barcode readers, will contribute to this objective.

Major companies operating in the 2D barcode reader market include Honeywell InternationalInc., Omron Corporation, Keyence Corporation, Cognex Corporation, Datalogic S.p.A., Zebra Technologies Corp., Zebex Industries Inc., Sick AG, Denso Wave Incorporated, Opticon Inc, General Data Co, Unitech Electronics Co. Ltd., Wasp Barcode Technologies, Tencent, Alibaba, INSPIRY, SUNLUX IOT, MINDEO, Argox, CipherLab, Casio Computer Co. Ltd., Denso Corporation, Juniper Systems Inc., Marson Technology Co. Ltd., Scandit, Sato Holdings Corporation, Jadak, Pooyeh International Networks, BlueStar.

Asia-Pacific was the largest region in the 2D Barcode Reader market in 2024. The regions covered in the 2D barcode reader market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the 2D barcode reader market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The 2D barcode is an image storing information both horizontally and vertically, and its reader scans both 1D and 2D barcodes. Also known as an area imager, the 2D barcode reader optimizes images for contrast, decoding them to extract data swiftly, enhancing business efficiency by streamlining information interpretation for products and services. These readers find extensive use across diverse industries for data storage related to goods and services.

Types of 2D barcode readers include corded and cordless variants. Corded scanners maintain charge continuously by being connected to a system via a USB cord, while cordless scanners, using built-in Bluetooth, enable scanning within a specified range. Cordless scanners are adaptable for use with computers and smartphones. These readers are applied in warehousing, logistics, e-commerce, and factory automation, utilized across various sectors such as retail, hospitality, transportation and logistics, manufacturing, healthcare, and others.

The 2D barcode reader research report is one of a series of new reports that provides 2D barcode reader statistics, including 2D barcode reader industry global market size, regional shares, competitors with 2D barcode reader shares, detailed 2D barcode reader segments, market trends and opportunities, and any further data you may need to thrive in the 2D barcode reader industry. This 2D barcode reader research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The 2D barcode reader market consists of sales of illumination systems, sensors, and the decoder. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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