In-Counter Barcode Scanners Market Report 2026

The in-counter barcode scanners market size has grown strongly in recent years. It will grow from $2.5 billion in 2025 to $2.7 billion in 2026 at a compound annual growth rate (CAGR) of 8.3%. The growth in the historic period can be attributed to increasing retail automation adoption, rising demand for barcode-based inventory management, growth in supermarket and hypermarket chains, need for error-free billing systems, advancements in 1d barcode scanning technologies.

The in-counter barcode scanners market size is expected to see strong growth in the next few years. It will grow to $3.55 billion in 2030 at a compound annual growth rate (CAGR) of 7.1%. The growth in the forecast period can be attributed to integration with omnichannel retail solutions, adoption of 2d barcode scanners, AI-enabled image recognition, expansion of smart retail infrastructure, rising demand for seamless customer experiences. Major trends in the forecast period include rapid checkout process automation, enhanced transaction accuracy, integration with pos systems, high-volume retail efficiency, real-time inventory management.

The increasing prevalence of e-commerce is anticipated to drive growth within the in-counter barcode scanners market. E-commerce, an online business model facilitating the exchange of goods and services via the Internet, is gaining traction due to its convenience, expanding internet accessibility, and shifting consumer preferences towards online shopping. In-counter barcode scanners play a vital role in various e-commerce operations, including receiving and restocking goods, picking and packing orders, and managing shipping, returns, and cycle counts. These scanners ensure accuracy and efficiency in these processes, enabling businesses to streamline operations and reduce costs. For example, according to the United States Census Bureau's February 2024 report, e-commerce sales in 2023 were estimated at $1.11 trillion, reflecting a 7.6% (±1.2%) increase from 2022, with e-commerce sales accounting for 15.4% of total sales, compared to 14.7% in 2022. Consequently, the expanding penetration of e-commerce is fueling the growth of the in-counter barcode scanners market.

Major companies operating in the in-counter barcode scanners market are focusing on developing innovative products, such as in-counter barcode scanners, to improve operational efficiency and throughput in logistics and manufacturing settings. In-counter barcode scanner refers to a specialized scanning device installed within counters or workstations that captures and decodes barcodes at high speed. For instance, in September 2023, Cognex Corporation, a US-based leader in industrial machine vision and automation, introduced the DataMan 380, designed to address critical challenges in high-speed barcode reading for logistics and manufacturing operations. DataMan 380 is a fixed-mount, image-based barcode reader featuring high-resolution imaging, a wide field of view, and AI-driven decoding algorithms that enable rapid and accurate reading of multiple barcode symbologies, even on moving or low-quality labels. It provides improved throughput, reduced scanning errors, simplified deployment, and suitability for applications such as pallet scanning, robotic pick-and-place, and tire barcode tracking, making it ideal for optimizing operational efficiency and productivity in logistics and manufacturing environments.

In May 2025, Datalogic, an Italy-based automatic data capture and industrial automation technology company, partnered with Diebold Nixdorf to jointly showcase integrated retail checkout and store automation solutions for modern retail environments. Through this collaboration, Datalogic and Diebold Nixdorf aim to combine fixed barcode scanning technologies with advanced retail checkout systems to enhance operational efficiency, speed up checkout processes, improve shopper convenience, and support scalable, future-ready retail infrastructure deployments. Diebold Nixdorf is a US-based retail and banking technology company specializing in self-checkout systems, POS software, and comprehensive store automation solutions.

Major companies operating in the in-counter barcode scanners market are Honeywell International Inc, Zebra Technologies Corporation, Datalogic SpA, NCR Corporation, Toshiba TEC Corporation, Fujitsu Limited, Seiko Epson Corporation, Casio Computer Co Ltd, SATO Holdings Corporation, Unitech Electronics Co Ltd, Newland Auto ID Tech Co Ltd, CipherLab Co Ltd, Janam Technologies LLC, Socket Mobile Inc, Posiflex Technology Inc, TSC Auto ID Technology Co Ltd, DENSO Corporation, Omron Corporation, Keyence Corporation, Diebold Nixdorf Inc, Hisense Co Ltd, NEC Corporation, HP Inc, SUNMI Technology Co Ltd, NCR Voyix Corporation, Bluebird Inc.

North America was the largest region in the in-counter barcode scanners market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the in-counter barcode scanners market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the in-counter barcode scanners market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The in-counter barcode scanners market consists of sales of fixed in-counter barcode scanners, wireless in-counter barcode scanners, industrial-grade in-counter barcode scanners, and high-speed in-counter barcode scanners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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