Luxury Watch Market Report 2026

The luxury watch market size has grown strongly in recent years. It will grow from $33.05 billion in 2025 to $35.17 billion in 2026 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to strong brand heritage, manual craftsmanship tradition, limited production volumes, premium pricing strategy, celebrity endorsements.

The luxury watch market size is expected to see strong growth in the next few years. It will grow to $44.26 billion in 2030 at a compound annual growth rate (CAGR) of 5.9%. The growth in the forecast period can be attributed to rising demand for sustainable materials, adoption of smart luxury watches, expansion in emerging markets, collaborations with fashion brands, digital marketing and e-commerce penetration. Major trends in the forecast period include rising demand for handmade craftsmanship, growth of collector and limited edition watches, increasing customization in luxury watches, expansion of direct-to-consumer channels, focus on high-precision mechanical movements.

The rising consumer demand for high-quality, premium watches in the luxury goods sector is anticipated to drive growth in the luxury watch market. This growing consumer demand in the luxury watch market refers to the abstract preferences of individual buyers, measured by the satisfaction they derive from their purchases. This satisfaction is often expressed in terms of utility. The value perceived by buyers is not entirely fixed and depends on how buyer utility evaluates different factors. The expansion of the luxury watch market is fueled by consumer preference for high-end timepieces, driven by increasing disposable incomes and a desire among adults to wear expensive luxury watches as a social statement of their identity, particularly in developing countries. For example, in January 2024, according to the Federation of the Swiss Watch Industry, a Switzerland-based trade association representing the national watchmaking sector, the total value of Swiss watch exports in 2023 increased by 7.6% compared with 2022, reaching approximately US$29.6 billion (26.7 billion Swiss francs). Consequently, the rising consumer preference for high-quality, premium watches in the luxury goods sector propels the luxury watch market.

Major companies operating in the luxury watch market are concentrating on product and portfolio innovations, such as expanding multi-brand luxury watch retail, to enhance brand variety, customer choice, and premium market reach. Multi-brand luxury watch retail expansion involves curating and offering multiple international premium watch brands under a single retail platform, allowing consumers to explore diverse designs, price ranges, and craftsmanship standards in one location while boosting market penetration and brand visibility. For instance, in September 2024, Titan Company, an India-based watchmaker, announced the launch of 10 new international watch brands under Helios. It features a variety of premium watch brands, including Tommy Hilfiger, Tissot, Swarovski, Fossil, and Frederique Constant. The collection includes timepieces priced between ₹5,000 and ₹1,00,000, catering to a broad spectrum of consumer preferences. These watches are renowned for their exceptional craftsmanship, stylish designs, and advanced features, making them suitable for both everyday wear and special occasions. Seeking to expand its offerings, Titan plans to introduce 10 new international brands and open 50 additional Helios stores over the next year to strengthen its presence in the luxury watch market.

In August 2024, Chanel, a UK-based luxury fashion company, acquired MB&F for an undisclosed amount. This strategic acquisition enhances Chanel's footprint in the luxury watch industry and complements its portfolio of exclusive, high-end offerings. MB&F, based in Switzerland, is renowned for its innovative and artistic approach to watchmaking, specializing in luxury watches and clocks that combine avant-garde design with traditional craftsmanship. This move reflects Chanel's commitment to expanding its luxury watch segment and tapping into the growing demand for unique, high-quality timepieces in the market.

Major companies operating in the luxury watch market are Rolex SA, Compagnie Financiere Richemont SA, The Swatch Group Ltd, LVMH, Kering Group, Hermes International SA, Corum, Jaeger-LeCoultre, IWC, Seagull Watch, Beijing, Shanghai, FIYTA, Memorigin, Peacock Watches, Longio Watches, Tian Wang, Montres NORQAIN SA, Bell and Ross, Girard-Perregaux SA, Ulysse Nardin SA, Watches of Switzerland, Copernicus Watch SP, Polpora Manufaktura, Tiffany & Co., Vortic, DuFrane, Weiss Watch Company, RGM, VAER, Shinola, Pelton, Kobold, Lange Söhne, International Time Group S.A., SEIKO Watch of America LLC, Audemars Piguet, Omega, Vacheron Constantin, Cartier, Chopard, Hublot, Breitling, Breguet, Franck Muller, Patek Philippe.

Western Europe was the largest region in the luxury watch market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the luxury watch market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the luxury watch market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The luxury watch market consists of sales of smart watches, dress watches, quartz watches, field watches, chronograph watches and Swiss watches. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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