Sports Betting Market Report 2026

The sports betting market size has grown steadily in recent years. It will grow from $119.26 billion in 2025 to $125.12 billion in 2026 at a compound annual growth rate (CAGR) of 4.9%. The growth in the historic period can be attributed to legalization of sports betting in multiple regions, expansion of online gambling platforms, growth in global sports viewership, increasing smartphone penetration, development of secure digital payment systems.

The sports betting market size is expected to see strong growth in the next few years. It will grow to $153.44 billion in 2030 at a compound annual growth rate (CAGR) of 5.2%. The growth in the forecast period can be attributed to expansion of regulated betting markets, rising integration of AI-driven betting algorithms, growing demand for personalized betting experiences, increasing adoption of blockchain-based transparency tools, expansion of esports betting segments. Major trends in the forecast period include increasing adoption of online and mobile betting platforms, rising use of real-time data analytics for odds setting, growing popularity of in-play and fantasy betting, expansion of secure digital payment solutions, enhanced focus on responsible gambling technologies.

The expected rise in internet penetration is anticipated to drive the growth of the sports betting market. The Internet is a vast network connecting computers worldwide, enabling information sharing and communication from any location with internet access. As internet usage increases, so does the adoption of devices such as personal computers (PCs), laptops, and smartphones, which encourages the use of betting sites. For example, in April 2024, the European Commission reported that among individuals aged 16 to 74 surveyed in Belgium, 92% had used the internet in the past year, with 70% making purchases - up 2% from 2022. Consequently, the growth in internet penetration is fueling the expansion of the sports betting market.

Major companies in the sports betting market are prioritizing technological innovations like real-time betting and AI-driven platforms to offer bettors more engaging and dynamic wagering options, enhancing user experience and participation. Real-time betting, also referred to as in-play or live betting, enables bettors to place wagers on specific outcomes while a sports event is ongoing, with odds and options continuously updated based on the game's progress. For example, in September 2024, Sportradar AG, a Swiss sports company, launched micro markets, an in-play betting product that provides granular, real-time betting options. This product utilizes artificial intelligence (AI) and extensive data analytics to process hundreds of thousands of data points per match, ensuring that the betting options are both diverse and timely. This includes unique bets on specific events within a game, such as predicting the next point in tennis or the outcome of a serve. As a result, this new product significantly expands the range of available betting opportunities by allowing bettors to engage with specific, short-term outcomes during sporting events.

In September 2024, Flutter Entertainment plc, a US-based gambling company, acquired NSX Group for $350 million. This acquisition is intended to bolster Flutter Entertainment's position in the rapidly expanding Brazilian sports betting market, allowing the company to leverage local expertise to enhance its product offerings. The goal is to create long-term shareholder value through increased market share and future profitability. NSX Group is a UK-based company that specializes in sports betting.

Major companies operating in the sports betting market are Flutter Entertainment plc, Bet365 Group, Entain plc, Caesars Entertainment, Kindred Group plc, Churchill Downs Incorporated, DraftKings Inc., Betsson AB, 888 Holdings, Dream11, 1xBet, 22bet, 20Bet, FDJ - La Française des Jeux, Betclic Everest Group, Royal Panda, Lapalingo, Bet3000, Sazka, Synot Tip, Tipsport, winline.ru, FanDuel Sportsbook, BetMGM, Barstool Sportsbook, PointsBet, BetRivers, FOX Bet, Sporttrade Inc, SuperDraft Inc, William Hill, Mostbet, Bettilt, Shangri La Live, Parimatch, NetBet, Unibet, BetWarrior, Bplay, PointsBet, Betclic.

Western Europe was the largest region in the sports betting market in 2025. The regions covered in the sports betting market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sports betting market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The sports betting market includes revenues earned by entities by operate facilities that offer gambling services specific to sports. Sports betting is the term used for the betting action involved with predicting a sporting event and placing a wager on the outcome of that event to win money. It involves wagers being placed on sports such as football, basketball, baseball, hockey, rugby, boxing, horse racing, car races, and tennis. The market covered in this report does not include sales of services by sports betting shops (betting shops are the physical premises of a bookmaker where people can place bets) not recognized by governments. The market numbers covered in this segment also include the sales of e-sports betting services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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