Wellness Tourism Market Report 2025

The wellness tourism market size has grown strongly in recent years. It will grow from $895.09 billion in 2024 to $978.14 billion in 2025 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.

The wellness tourism market size is expected to see strong growth in the next few years. It will grow to $1.41 trillion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth in the forecast period can be attributed to increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization. Major trends in the forecast period include increasing tourist spending on cultural and sports tourism, strong economic growth in emerging markets, rising disposable income, aging population and early retirement and rapid urbanization.

The rise in tourist spending on cultural and sports tourism is expected to boost the growth of the wellness tourism market in the future. Sports tourism encompasses travel that involves both observing and participating in sporting events while remaining within the tourist's usual environment. This type of tourism, along with cultural tourism, is a component of wellness tourism, which promotes health and well-being. For example, in July 2024, the Office for National Statistics, a UK government department, reported that in the first quarter of 2024 (January to March), overseas visitors made approximately 8.7 million trips to Great Britain, contributing around £5.5 billion to the economy. Meanwhile, residents of Great Britain took about 16.7 million trips abroad during the same period, spending an estimated £10.1 billion. Consequently, the increasing tourist expenditure is driving the growth of the wellness tourism market.

Government initiatives further contribute to the positive trajectory of the wellness tourism market. Governments worldwide are taking proactive measures to facilitate the growth of the travel and tourism sector, thereby providing support for the expansion of the global wellness tourism market. For instance, in December 2022, the Japan National Tourism Organization (JNTO) launched initiatives to promote health travel, focusing on less-popular locations such as Beppu and Misgui. JNTO's efforts aim to position Japan as a desirable travel destination for international tourists seeking wellness experiences. Similarly, in October 2022, the Thai government introduced a $131 million Phuket medical hub, positioned as an international medical hub to attract millions of wellness and medical tourists globally. These favorable government initiatives are key drivers propelling the growth of the wellness tourism market.

Major companies in the wellness tourism market are concentrating on developing innovative solutions, such as personalized wellness experiences, to enhance customer satisfaction and engagement. Personalized wellness experiences involve tailored health and wellness programs designed to meet the specific needs and preferences of travelers. For example, in October 2023, Hyatt Hotels Corporation, a US-based hospitality company, launched its Wellbeing Collective, an initiative aimed at enhancing the wellness experience for guests across its properties. This program offers a variety of wellness options, including fitness classes, nutritious dining choices, and personalized wellness plans. Moreover, the Wellbeing Collective emphasizes collaborations with local wellness experts to provide unique experiences tailored to individual guest needs. This initiative underscores Hyatt's commitment to promoting health and wellness in the hospitality sector. Thus, the launch of the Wellbeing Collective highlights the growing significance of wellness in travel, addressing the increasing demand for holistic and health-focused experiences among travelers.

Major companies in the wellness tourism market are focusing on developing innovative solutions, such as the Connect Responsibly program, to enhance customer experiences and promote sustainable practices. This initiative primarily aims to encourage responsible tourism practices within the wellness tourism sector. For instance, in October 2023, Marriott Bonvoy, a US-based hotel company, launched its new initiative, Connect Responsibly, designed to promote sustainable meetings and events. This program helps planners and organizers integrate sustainable practices into their events, facilitating a reduction in environmental impact while maximizing the positive effects of gatherings. The Connect Responsibly program offers resources and tools for meeting planners, including guidelines on sustainable sourcing, waste reduction, and carbon offsetting. Marriott is dedicated to reducing food waste, conserving energy, and promoting eco-friendly transportation options for attendees.

In April 2024, Mindbody, a US-based wellness technology platform, merged with ClassPass to form a more comprehensive wellness ecosystem. This strategic merger aims to improve access to a wide range of wellness services, including fitness classes and personalized wellness experiences. The combined entity will harness the strengths of both companies, significantly enhancing the customer experience in the wellness industry. ClassPass is well-known for its subscription-based model, providing users with access to various fitness and wellness options.

Major companies operating in the wellness tourism market include Hilton Worldwide, Marriott International Inc, Four Seasons Hotels Ltd, Accor S.A, Hyatt Hotels Corporation, Intercontinental Hotels Group, Radisson Hotel Group, Rosewood Hotels & Resorts, Omni Hotels & Resorts, Canyon Ranch, Shanghai Lemen Business International Travel Service Co Ltd, Sangha Retreat, China Tourism, Culture Investment Group Co Ltd, Healing Holidays, Aman Resorts, The Healthy Holiday Company, Fit Reisen Group, Karma Group, Akasha Wellness Retreat, Miraval Group, Alma Health & Spa, Idoctours, The Wellness Travel Expert, Cal A Vie Health Spa, Vacayou, Alchemy Wellness Resorts, Clinique La Prairie, Braemar Hotels & Resorts, Osthoff Resort, Bajos Del Toro, Tambo Del Inka, Tierra Patagonia, Nannai Resort & Spa, Nayara Resort, Amaala, Travocure, Siro Wellness And Fitness Resorts, Six Senses Zighy Bay, Wellcube, Zulal Wellness Resort, Wesgro, Belmond Mount Nelson, Taj Cape Town, Santé Wellness Retreat & Spa, Aha Hotel & Game Lodge Group, The Hydro In Stellenbosch.

North America was the largest region in the wellness tourism market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the wellness tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the wellness tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Wellness tourism encompasses travel associated with enhancing personal wellbeing through psychological, physical, or spiritual activities.

Services within wellness tourism include transport, lodging, dining, shopping, activities, excursions, and others. The transport segment offers services catering to patients with various medical needs such as spinal injuries, fractures, craniocerebral injuries, etc. This involves arranging transportation for patients and accompanying individuals from hotels or medical centers to airports or stations following treatments, check-ups, surgeries, or rehabilitation. Travel types comprise primary and secondary, available in domestic and international locations.

The wellness tourism market research report is one of a series of new reports that provides wellness tourism market statistics, including wellness tourism industry global market size, regional shares, competitors with a wellness tourism market share, detailed wellness tourism market segments, market trends and opportunities, and any further data you may need to thrive in the wellness tourism industry. This wellness tourism market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The wellness tourism market consists of sales of wellness tourism services by entities (organizations, sole traders, and partnerships) that are used to promote health and well-being through psychological, physical, or spiritual activities. Wellness tourism is tourism that is associated with the pursuit of maintaining or enhancing one's personal wellbeing.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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