Cold Pressed Juice Global Market Report 2024

The cold pressed juice market size has grown strongly in recent years. It will grow from $4.09 billion in 2023 to $4.48 billion in 2024 at a compound annual growth rate (CAGR) of 9.5%. The observed growth in the historical period can be credited to several factors. These include the increasing awareness and importance placed on health-conscious choices among consumers, the popularity of detox and cleanse trends promoting healthier lifestyles, the positive perception associated with natural and fresh products, the impact of celebrity endorsements endorsing these beverages, the influence of urbanization and hectic lifestyles driving the demand for convenient yet healthy options, and the widespread availability of cold pressed juices in retail outlets.

The cold pressed juice market size is expected to see strong growth in the next few years. It will grow to $6.3 billion in 2028 at a compound annual growth rate (CAGR) of 8.9%. Anticipated growth in the forecast period can be linked to several key factors. These include the expansion of distribution channels, a focus on sustainable practices within the industry, the incorporation of functional ingredients and superfoods in cold pressed juices, an increasing trend towards DIY (Do-It-Yourself) cold pressing, and the growing popularity of health and wellness retreats influencing consumer choices. Key trends expected in this period include innovations in flavor combinations to offer diverse taste experiences, advancements in packaging design to improve presentation and functionality, the inclusion of adaptogens and wellness boosters for enhanced health benefits, initiatives promoting zero-waste practices, collaborations between cold pressed juice brands and health/fitness entities, as well as increased emphasis on digital marketing and engagement through social media platforms to connect with consumers.

The cold-pressed juice market is expected to experience growth due to the increasing prevalence of obesity. Cold-pressed juice is positioned as an effective solution for weight management and obesity prevention, given its formulation without added sugars or artificial ingredients. This product category is recognized for aiding in caloric reduction and providing high antioxidant content, contributing to reduced inflammation and oxidative stress. A report from the UK's Office for Health Improvement and Disparities, covering the period from November 2020 to November 2021, revealed that 25.3% of individuals aged 18 and above were obese. Additionally, data published by the UK Parliament in January 2023 indicated that 25.9% of people in England were obese, with an additional 37.9% categorized as overweight but not obese. This underscores the potential for cold-pressed juice to address the rising obesity prevalence.

The cold-pressed juice market is poised for growth driven by increasing health awareness. Consumers are becoming more conscious of health-related issues and are inclined towards nutrient-rich beverages such as cold-pressed juice. The emphasis on natural ingredients and minimal processing aligns with the health-conscious consumer's preference for making healthier dietary choices. A survey conducted by Koninklijke DSM N.V. in August 2022 indicated that 60% of consumers globally acknowledged an increased awareness of the importance of maintaining a healthy lifestyle due to the pandemic. Furthermore, 73% of respondents expressed an intention to adopt healthier eating and drinking habits. The sustained interest in dietary changes emphasizes the market potential for cold-pressed juice, as consumers prioritize health and wellness considerations in their choices.

Product innovation stands out as a prominent trend in the cold-pressed juice market, with companies actively introducing new offerings to maintain their market position. In February 2023, Clean Juice, a US-based organic smoothies and juices restaurant franchise, launched the Blue cold-pressed Juice. This innovative product features blue spirulina and new organic cashew milk, marking Clean Juice as the first and only USDA-certified organic juice and food restaurant. Utilizing high-pressure cold press processing, the Blue cold-pressed Juice combines a refreshing blue pineapple-lemon mix with the detoxifying benefits of blue spirulina and the nutritional advantages of organic cashew milk, known for its low sugar content and richness in heart-healthy fats, proteins, copper, and magnesium.

Major players in the cold-pressed juice market are actively introducing new products to sustain their market presence. In January 2023, OMJOOS, an India-based juice company, added two new cold-pressed juice flavors to its portfolio including orange and ABC (apple, beetroot, and carrot). These 100% natural and fresh cold-pressed juices are designed to cater to various health objectives, with a particular focus on meeting consumer preferences during the winter season. The continuous introduction of diverse flavors in cold-pressed juices reflects the commitment of market leaders to providing innovative and health-conscious options to consumers.

In August 2022, Bolthouse Farms Inc., a U.S.-based company specializing in refrigerated beverages, completed the acquisition of Evolution Fresh from Starbucks Corp. The financial details of this transaction were not disclosed but included the acquisition of the Evolution Fresh brand, business operations, and personnel. This strategic move aims to bolster Bolthouse Farms' position in the retail sector within the premium juice and refrigerated beverage markets by leveraging the strengths of both established brands. Evolution Fresh, a U.S.-based company renowned for producing cold-pressed fruit and vegetable juices, fruit smoothies, and specialty bowls, became a part of Bolthouse Farms' strategic vision through this acquisition.

Major companies operating in the cold pressed juice market report are Hain Celestial Group Inc., WM. Bolthouse Farms Inc., Pressed Juicery, Juice Press, Green Press Inc., Odwalla Inc., Suja Life LLC, Natalies Orchid Island Juice Company, Greenhouse Juice Co., Naked Juice Company, Juice Generation, Rakyan Beverages Private Limited, Green Box Kitchen, Liquiteria Inc., Evolution Fresh Inc., Kitchen Confidante LLC., Kale Me Crazy Franchising Inc., Village Juicery, Preshafood pty Ltd., Pulp & Press Inc., Squeezed Online LLC., Juice Warrior Ltd., The Juice Truck, Cedar Juice, Evergreen Juices Inc., Mother Juice, The Juice Standard, Daily Harvest Express, Earth House Juice, Green Mustache Ltd.

North America was the largest region in the cold pressed juice market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cold pressed juice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cold pressed juice market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of cold pressed juices include fruit juices, vegetable juices, and blended varieties combining both fruits and vegetables. Fruits, which are the matured ovaries of flowering plants containing seeds, contribute essential vitamins, minerals, and antioxidants such as flavonoids to cold pressed juices. These juices are typically packaged in glass, plastic, or other suitable containers. They are available in conventional and organic forms and are distributed through various channels such as supermarkets, hypermarkets, convenience stores, specialty outlets, grocery stores, and online retail platforms.

The cold pressed juice research report is one of a series of new reports that provides cold pressed juice market statistics, including the cold pressed juice industry's global market size, regional shares, competitors with an cold pressed juice market share, detailed cold pressed juice market segments, market trends and opportunities, and any further data you may need to thrive in the cold pressed juice industry. This cold pressed juice market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The cold pressed juice market consists of sales of green juices, root juices, citrus, and fruit juices, lemonades, and functional tonics. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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