Healthcare E-Commerce Market Report 2025

The healthcare e-commerce market size has grown rapidly in recent years. It will grow from $427.26 billion in 2024 to $504.89 billion in 2025 at a compound annual growth rate (CAGR) of 18.2%. The growth in the historic period can be attributed to emerging markets growth, adoption of advanced technology in the wake of COVID-19, rapid growth in aging population, a rise in digital payments, and increased internet penetration.

The healthcare e-commerce market size is expected to see rapid growth in the next few years. It will grow to $1.04 trillion in 2029 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to rising prevalence of chronic diseases and increasing awareness of a healthy lifestyle. Major trends in the forecast period include adopting wearable device, utilizing AR technologies, implement AI-powered tools to personalize the buying experience, focus on strategies, invest in acquisitions to increase market share and expand their product portfolio offerings and offer a greater diversity of delivery models to stay competitive in the healthcare e-commerce sector.

Increasing consumer spending on medical products, along with rising internet penetration, is anticipated to drive higher demand for the healthcare e-commerce market in the coming years. The growing demand for healthcare products and widespread internet access are encouraging consumers to transition to online purchases, thereby boosting the demand for online healthcare products. For example, in September 2024, a report from the Centers for Medicare and Medicaid Services (CMS), a U.S. federal agency within the Department of Health and Human Services, indicated that expenditure on prescription drugs rose by 8.4% to $405.9 billion in 2022, compared to a 6.8% increase in 2021. Additionally, Medicare spending grew by 5.9% to $944.3 billion in 2022, representing 21% of total national health expenditures (NHE), while Medicaid spending increased by 9.6% to $805.7 billion, accounting for 18% of total NHE. This trend is expected to contribute significantly to the growth of the healthcare e-commerce market in the forecast period.

The growth of telehealth and telemedicine is projected to further propel the healthcare e-commerce market. Telehealth involves the use of telecommunications technology to deliver a wide range of healthcare services and information remotely, while telemedicine focuses specifically on remote clinical consultations and healthcare delivery. The expansion of telehealth and telemedicine enhances healthcare e-commerce by increasing demand for online healthcare products, services, and prescription medications, as patients look for convenient access to medical consultations and a seamless way to meet their healthcare needs through digital platforms. For instance, in April 2023, FAIR Health Inc., a U.S.-based non-profit organization, reported a 7.3% national increase in telehealth usage, rising from 5.5% of medical claim lines in December 2022 to 5.9% in January 2023. Therefore, the growth of telehealth and telemedicine is expected to significantly drive the healthcare e-commerce market.

Major companies in the healthcare e-commerce market are concentrating on developing technological innovations, such as B2B e-commerce healthcare purchasing platforms, to enhance operational efficiency, streamline supply chains, and improve access to essential medical products. A B2B e-commerce healthcare purchasing platform is an online marketplace or digital platform that enables business-to-business (B2B) transactions specifically within the healthcare sector. For example, in June 2024, Zuellig Pharma, a Singapore-based healthcare solutions provider, launched eZRx+. This innovative B2B e-commerce healthcare purchasing platform is designed to streamline the procurement process for pharmacies and clinics throughout Asia. eZRx+ offers a comprehensive digital purchasing experience, allowing users to order, pay for, and manage returns of prescription drugs and medical devices anytime and anywhere. It provides complete visibility into transactions, helping to eliminate manual errors and ensuring greater transparency in the purchasing process.

Major companies in the healthcare e-commerce market are integrating AI into their products to establish a competitive advantage. An AI Personal Health Assistant is a digital application or service utilizing artificial intelligence (AI) technologies to deliver personalized health-related information, guidance, and support to individuals. For example, in June 2023, MediKarma, a U.S.-based healthcare company, unveiled JILL.ai - an AI-powered personalized health assistant. This platform utilizes generative AI to offer users comprehensive, personalized health guidance, empowering individuals with control over their well-being. JILL.ai assists with various health services, including insights from health records and smart devices, answering health-related queries, providing personalized recommendations, triaging symptoms, and simplifying healthcare routines using natural language voice commands. It compiles data from diverse sources to generate a MediScore, presenting users with a clear snapshot of their body's performance. Moreover, JILL.ai introduces Meditwin, enabling users to visualize their health and potential risks for proactive healthcare discussions. Prioritizing data security and privacy, JILL.ai ensures the secure storage of user information.

In April 2022, Lifesupply Health Supplies Inc., a Canadian medical supplies company, completed the acquisition of Smart Move Medical for an undisclosed amount. This strategic move is expected to expand the company's distribution network and provide broader access to an international network of suppliers. Smart Move Medical is a medical equipment supplier based in Canada.

Major companies operating in the healthcare e-commerce market include Amazon.com, Inc., Alibaba Health Information Technology Limited, Walgreens Boots Alliance Inc., LloydsPharmacy Limited (McKesson Europe), JD Health International Inc. (JD.com, Inc), CVS Health Corporation, Shop Apotheke Europe, Teladoc Health, Inc, DocMorris N.V., 1mg.com, Healthkart.com, Netmeds.com, PharmEasy.com, Medlife.com, SastaSundar.com, Ali Health, Jianke.com, 111, Inc, Babylon Health, BenevolentAI, Lantum, DoctorLink, Unmind, Thriva, Pando Health, Owkin, Dental Monitoring, eCential Robotics, Enterome, Hype, BioSerenity, Oxford Nanopore Technologies, Doctolib, Telehealth app KRY, Albertsons Companies Inc., Optum Rx Inc., Rowlands Pharmacy, Giant eagle Inc., Walmart Stores Inc., CIGNA (Express Scripts), Rite Aid, Zur Rose Group AG, PlanetRX.com Inc., Familymeds Inc, Medisave, The Kroger Co., MercadoLibre, Al-Noor Medical Company, VPS Healthcare, Tumbay group, Al-Zahra Group, Belhoul Lifecare, Emirates Healthcare, Mediclinic Middle East, Aster DM Healthcare, Gulf Healthcare International, Gulf Medical Projects Company, Zulekha Hospital, Saudi German Hospital Group, Aster DM Healthcare, Vezeeta, Yodawy Smart Medical Services, Bypa-ss, Rology, Shezlong, Estshara, DentaCarts, Vitls, Healthforce, 3X4 Genetics, RecoMed, SyncroPhi, Ingress Healthcare, VitruvianMD, Link Health Technology.

North America was the largest region in the healthcare e-commerce market in 2024. Asia-Pacific was the second largest region in the global healthcare e-commerce market share. The regions covered in the healthcare e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the healthcare e-commerce market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

Healthcare e-commerce involves the online sale and purchase of healthcare goods and services, facilitating healthcare institutions such as hospitals, clinics, and other facilities to acquire medical equipment and supplies through internet-based platforms. This includes the buying and selling of medical devices and drugs, offering benefits such as convenience, competitive pricing, a diverse range of products, flexible replacement and refund policies, access to reviews and feedback, and adherence to quality certifications.

The primary categories within healthcare e-commerce are drugs and medical devices. Drugs are substances used to prevent, diagnose, treat, or alleviate the symptoms of diseases or abnormal conditions. Various applications, such as telemedicine, caregiving services, and medical consultation, are utilized in hospitals, clinics, and other end-user environments.

The healthcare e-commerce market research report is one of a series of new reports that provides healthcare e-commerce global market statistics, including healthcare e-commerce industry global market size, regional shares, competitors with a healthcare e-commerce market share, detailed healthcare e-commerce market segments, market trends and opportunities, and any further data you may need to thrive in the healthcare e-commerce industry. This healthcare e-commerce market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The healthcare e-commerce market includes revenues earned by entities by telemedicine websites, medical supply and equipment stores, online pharmacies and healthcare marketplace websites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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