Bathroom Products Global Market Report 2024

The bathroom products market size has grown rapidly in recent years. It will grow from $109.53 billion in 2023 to $122.26 billion in 2024 at a compound annual growth rate (CAGR) of 11.6%. Historical growth can be attributed to increased urbanization, evolving lifestyles, the impact of interior design trends, heightened consumer health awareness, real estate expansion, and economic growth.

The bathroom products market size is expected to see rapid growth in the next few years. It will grow to $189.37 billion in 2028 at a compound annual growth rate (CAGR) of 11.6%. Forecasted growth hinges on smart home integration, water conservation, aesthetics, health concerns, e-commerce expansion, and advancements in smart water management. Major trends include smart bathroom products, water-saving fixtures, customization, eco-friendly materials, toilet tech innovations, and online retail growth.

The anticipated rise in global urbanization is poised to boost the demand for the bathroom products market in the coming years. Significant opportunities are expected to emerge in Asian countries, including Indonesia, Vietnam, and the Philippines, which are gaining prominence for export-oriented manufacturing. As per the World Bank, the urban population in South Asia is projected to witness a growth of 250 million by the year 2030. The development of modern infrastructure necessitates the installation of various bathroom products, such as bathroom basins, bathroom vanities or cabins, and others, in both commercial and residential buildings during the construction phase. The escalating pace of urbanization contributes to increased construction activities for residential and commercial purposes, subsequently driving the growth of the bathroom products market.

The anticipated growth in the residential construction sector is set to drive the expansion of the bathroom products market in the foreseeable future. Construction, involving the creation of structures such as homes, factories, highways, and bridges, plays a pivotal role in shaping modern living spaces. The residential construction sector specifically relies on bathroom products to cater to evolving design preferences and meet sustainability demands. For example, as of June 2023, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, both US-based government administrations, indicated that privately owned home starts were taking place at a seasonally adjusted annual pace of 1,631,000, marking a notable increase of 21.7% from the revised April 2023 prediction of 1,340,000 and a 5.7% rise from the May 2022 rate of 1,543,000. Additionally, the number of privately owned home completions in May 2023 was 1,518,000 on a seasonally adjusted yearly basis, representing a 5.0% increase over the May 2022 rate of 1,446,000 and a 9.5% rise above the revised April 2023 estimate of 1,386,000. Hence, the robust growth in the construction industry is a key driver propelling the expansion of the bathroom products market.

Bathroom product companies are increasingly investing in smart technologies to enhance productivity and elevate customer satisfaction. These smart products are equipped with sensors, cameras, and voice control features, allowing end-users to personalize their bathroom experiences. Leading companies, including Kohler, TOTO, and Roca Sanitario, are consistently introducing innovative smart models such as smart vanity mirrors, smart toilets, and other intelligent bathroom solutions. For instance, in February 2021, Watertec, a manufacturer of bathroom solutions, launched AI-enabled smart bathroom solutions tailored for Indian consumers. The new product lines, such as Aqceto, aim to redefine modern living with meticulously crafted items curated by a top-tier team of designers. Notable features include stunning chrome and PVD finishes, combining eye-catching aesthetics with practical functionality in faucets and other smart products. This investment in smart technologies reflects the industry's commitment to staying at the forefront of innovation and meeting the evolving demands of consumers.

Prominent companies in the bathroom products market are placing a strong emphasis on advanced solutions, such as touchpad technology, to elevate user experience, enhance efficiency, and provide customizable features for consumer convenience and comfort. Touchpad technology involves a surface-sensitive input device that enables user interaction through fingertip gestures, facilitating navigation and control of electronic devices. An illustrative example is GRAFF, a US-based manufacturer of innovative faucets and shower systems, which introduced Aqua-sense in June 2023. This unique shower range redefines home wellness by seamlessly integrating water, colors, and sounds to offer a truly immersive experience. Aqua-sense features a ceiling-mounted shower head and electronic controls that generate a powerful central rainfall effect alongside a cascading waterfall jet. The incorporation of RGB LED lighting creates calming chromatic lines, contributing to an enhanced bathroom ambiance. The touch-screen interface simplifies control over water settings, color variations, and music and video playback. The system allows users to connect an iPod to the USB port for easy music uploads, while ceiling-installed speakers ensure superior audio quality. Additionally, the Aqua-sense system includes a hand shower and adjustable side body sprays, adding functionality and comfort to the overall bathroom experience. This strategic focus on touchpad technology exemplifies major companies' commitment to innovation and meeting the evolving demands of consumers in the bathroom products market.

In January 2021, Roca, a Spanish manufacturer of bathroom products, successfully acquired the bathroom furniture division of RG International Bathroom for an undisclosed amount. This strategic acquisition is poised to strengthen Roca's presence in the bathroom furniture category, enhancing its competitiveness in this segment. RG International Bathroom, based in Europe, is a manufacturer specializing in a range of bathroom products.

Major companies operating in the bathroom products market report are Illinois Tool Works Inc., LIXIL Corporation, Kohler Co., TOTO Ltd., Roca Sanitario S.A., American Woodmark Corporation, Moen Incorporated, Villeroy & Boch Company, Huida Sanitary Ware Co. Ltd., Delta Faucet Company, Bemis Manufacturing Company, GWA Group Limited, Empire Industries Inc., Ginsey Home Solutions, Hamberger Sanitary, Sloan Valve Company, AmeriSink, Avanity Corporation, Bellaterra Home LLC, JSG Oceana, Felton Industries Ltd., Foreno Tapware, Atherna Bathrooms, NZ Glass, Sussex Taps, Heirloom International Ltd., Robertson Bathware, Colston, The Chicago Faucet Company.

North America and Europe are the largest regions in the bathroom products market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathroom products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bathroom products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary categories of bathroom products comprise bathroom basins, bathroom furniture, and bathroom accessories. A bathroom basin, a bowl affixed to the bathroom wall with water supply and drainage pipes, is primarily used for handwashing. These products are marketed through online and offline sales channels, catering to diverse sectors such as residential, commercial, institutional, among others.

The bathroom products market research report is one of a series of new reports that provides bathroom products market statistics, including bathroom products industry global market size, regional shares, competitors with a bathroom products market share, detailed bathroom products market segments, market trends and opportunities, and any further data you may need to thrive in the bathroom products industry. This bathroom products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bathroom products market consists of sales of bathroom accessories such as towel rails and soap dispensers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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