Bathroom Products Market Report 2025

The bathroom products market size has grown rapidly in recent years. It will grow from $121.49 billion in 2024 to $135.23 billion in 2025 at a compound annual growth rate (CAGR) of 11.3%. The growth in the historic period can be attributed to rise in urbanization, changing lifestyles, influence of interior design, consumer health awareness, real estate development, economic growth.

The bathroom products market size is expected to see rapid growth in the next few years. It will grow to $214.66 billion in 2029 at a compound annual growth rate (CAGR) of 12.2%. The growth in the forecast period can be attributed to smart home integration, water conservation initiatives, aesthetic preferences, global health concerns, e-commerce growth, smart water management. Major trends in the forecast period include smart bathroom products, water-conserving fixtures, customization and personalization, environmentally friendly materials, innovations in toilet technology, e-commerce and online retailing.

The anticipated rise in global urbanization is poised to boost the demand for the bathroom products market in the coming years. Significant opportunities are expected to emerge in Asian countries, including Indonesia, Vietnam, and the Philippines, which are gaining prominence for export-oriented manufacturing. As per the World Bank, the urban population in South Asia is projected to witness a growth of 250 million by the year 2030. The development of modern infrastructure necessitates the installation of various bathroom products, such as bathroom basins, bathroom vanities or cabins, and others, in both commercial and residential buildings during the construction phase. The escalating pace of urbanization contributes to increased construction activities for residential and commercial purposes, subsequently driving the growth of the bathroom products market.

The anticipated growth in the residential construction sector is set to drive the expansion of the bathroom products market in the foreseeable future. Construction, involving the creation of structures such as homes, factories, highways, and bridges, plays a pivotal role in shaping modern living spaces. The residential construction sector specifically relies on bathroom products to cater to evolving design preferences and meet sustainability demands. For example, as of June 2023, data from the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, both US-based government administrations, indicated that privately owned home starts were taking place at a seasonally adjusted annual pace of 1,631,000, marking a notable increase of 21.7% from the revised April 2023 prediction of 1,340,000 and a 5.7% rise from the May 2022 rate of 1,543,000. Additionally, the number of privately owned home completions in May 2023 was 1,518,000 on a seasonally adjusted yearly basis, representing a 5% increase over the May 2022 rate of 1,446,000 and a 9.5% rise above the revised April 2023 estimate of 1,386,000. Hence, the robust growth in the construction industry is a key driver propelling the expansion of the bathroom products market.

Major companies in the bathroom products market are concentrating on advanced solutions, such as the Elite Range in the Premium Segment, to improve customer experience, integrate smart technology, and encourage sustainability. This range is designed for sophisticated consumers who desire both elegance and state-of-the-art functionality in their bathroom environments. For example, in January 2022, Pearl Precision Products Private Limited, an India-based manufacturer and exporter of bathroom products, launched high-quality bathroom accessories and faucet collections for the first time in India. With over 35 years of experience in the industry, Pearl Precision Products has positioned itself as a prominent player in the manufacturing and exporting of bathroom fittings and accessories. The company is known for its innovative designs and dedication to quality, producing items from metal and engineering polymers. The introduction of the new bathroom accessories and faucet collection is part of Pearl Precision's strategy to broaden its product offerings and meet the increasing demand for stylish and functional bathroom solutions.

Prominent companies in the bathroom products market are placing a strong emphasis on advanced solutions, such as touchpad technology, to elevate user experience, enhance efficiency, and provide customizable features for consumer convenience and comfort. Touchpad technology involves a surface-sensitive input device that enables user interaction through fingertip gestures, facilitating navigation and control of electronic devices. An illustrative example is GRAFF, a US-based manufacturer of innovative faucets and shower systems, which introduced Aqua-sense in June 2023. This unique shower range redefines home wellness by seamlessly integrating water, colors, and sounds to offer a truly immersive experience. Aqua-sense features a ceiling-mounted shower head and electronic controls that generate a powerful central rainfall effect alongside a cascading waterfall jet. The incorporation of RGB LED lighting creates calming chromatic lines, contributing to an enhanced bathroom ambiance. The touch-screen interface simplifies control over water settings, color variations, and music and video playback. The system allows users to connect an iPod to the USB port for easy music uploads, while ceiling-installed speakers ensure superior audio quality. Additionally, the Aqua-sense system includes a hand shower and adjustable side body sprays, adding functionality and comfort to the overall bathroom experience. This strategic focus on touchpad technology exemplifies major companies' commitment to innovation and meeting the evolving demands of consumers in the bathroom products market.

In May 2024, Roca Group, a Spain-based company recognized for its innovative designs and products in the bathroom and plumbing sectors, with a focus on sustainability and quality, acquired Nosag and IneoCare for an undisclosed amount. The acquisition aims to boost innovation, expand market presence, promote sustainability, and leverage synergies for growth in the bathroom and wellness sectors. Nosag is a Germany-based company, while IneoCare is based in France, both specializing in smart bathroom solutions and contributing to innovation in the wellness sector.

Major companies operating in the bathroom products market include Illinois Tool Works Inc., LIXIL Corporation, Kohler Co., TOTO Ltd., Roca Sanitario S.A., Moen Incorporated, Villeroy & Boch Company, Huida Sanitary Ware Co. Ltd., Delta Faucet Company, Bemis Manufacturing Company, GWA Group Limited, Empire Industries Inc., Ginsey Home Solutions, Hamberger Sanitary, Sloan Valve Company, AmeriSink, Avanity Corporation, Bellaterra Home LLC, JSG Oceana, Felton Industries Ltd., Foreno Tapware, Athena Bathrooms, Sussex Taps, Heirloom International Ltd., Robertson Bathware, Colston, The Chicago Faucet Company.

North America and Europe are the largest regions in the bathroom products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathroom products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bathroom products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bathroom products encompass a range of items specially designed for bathroom use, such as hand basins, taps, towel racks, and trash cans. Additionally, this category includes bathroom fittings, such as sinks, toilets, showers, bathtubs, and bidets, intended for installation and utilization within a bathroom setting.

The primary categories of bathroom products comprise bathroom basins, bathroom furniture, and bathroom accessories. A bathroom basin, a bowl affixed to the bathroom wall with water supply and drainage pipes, is primarily used for handwashing. These products are marketed through online and offline sales channels, catering to diverse sectors such as residential, commercial, institutional, among others.

The bathroom products market research report is one of a series of new reports that provides bathroom products market statistics, including bathroom products industry global market size, regional shares, competitors with a bathroom products market share, detailed bathroom products market segments, market trends and opportunities, and any further data you may need to thrive in the bathroom products industry. This bathroom products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bathroom products market consists of sales of bathroom accessories such as towel rails and soap dispensers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.