Bathroom Products Market Report 2026

The bathroom products market size has grown rapidly in recent years. It will grow from $133.79 billion in 2025 to $149.79 billion in 2026 at a compound annual growth rate (CAGR) of 12%. The growth in the historic period can be attributed to growth of residential construction activities, expansion of commercial real estate projects, rising urbanization rates, increasing renovation and remodeling demand, availability of standardized bathroom fittings.

The bathroom products market size is expected to see rapid growth in the next few years. It will grow to $230.78 billion in 2030 at a compound annual growth rate (CAGR) of 11.4%. The growth in the forecast period can be attributed to increasing smart home adoption, rising focus on sustainable water management, expansion of hospitality infrastructure, growing demand for premium bathroom solutions, increasing integration of digital features in sanitary products. Major trends in the forecast period include rising demand for modern and aesthetic bathroom designs, increasing adoption of water-efficient fixtures, growing use of smart bathroom products, expansion of modular and space-saving solutions, enhanced focus on hygiene and touchless features.

The Growth in the Residential Construction Sector is expected to propel the growth of the bathroom products market going forward. Construction refers to building structures similar as homes, factories, highways, and bridges. The residential construction sector uses bathroom products to meet evolving design preferences and sustainability demands in modern living spaces. For instance, in June 2023, according to the U.S. Census Bureau and the U.S. Department of Housing and Urban Development, US-based government administrations, in May 2023, privately owned home starts were occurring at a seasonally adjusted annual pace of 1,631,000, representing an increase of 21.7% in the revised April 2023 prediction of 1,340,000 and 5.7% in the May 2022 rate of 1,543,000. The number of privately owned home completions in May 2023 was 1,518,000 on a seasonally adjusted yearly basis, representing an increase of 5% over the May 2022 rate of 1,446,000 and 9.5% above the revised April 2023 estimate of 1,386,000. Therefore, the growing construction industry is driving the growth of the bathroom products market.

Major companies operating in the bathroom products market are focusing on advanced solutions such as touchpad technology to enhance user experience, improve efficiency, and offer customizable features for consumers' convenience and comfort in their bathroom products. Touchpad technology refers to a surface-sensitive input device allowing user interaction via fingertip gestures for navigating and controlling electronic devices. For instance, in June 2023, GRAFF, a US-based manufacturer of innovative faucets and shower systems, launched Aqua-sense offering a unique shower range that redefines home wellness by integrating water, colors, and sounds for a truly immersive experience. This innovative system, featuring a ceiling-mounted shower head and electronic controls, generates a powerful central rainfall effect alongside a cascading waterfall jet. Through the use of RGB LED lighting, it creates calming chromatic lines, enhancing the bathroom ambiance. The touch-screen interface simplifies control over water settings, color variations, as well as music and video playback. Connecting an iPod to the USB port allows for easy uploading of music, while ceiling-installed speakers deliver superior audio. Additionally, the system includes a hand shower and adjustable side body sprays for added functionality and comfort.

In May 2024, Roca Group, Spain-based, company is known for its innovative designs and products in the bathroom and plumbing sectors, focusing on sustainability and quality acquired Nosag and IneoCare for an undisclosed amount. The aims to enhance innovation, expand market presence, promote sustainability, and leverage synergies for growth in the bathroom and wellness sectors. Nosag a Germany-based, while IneoCare a France-based, focusing on smart bathroom solutions, both contributing to innovation in the wellness sector.

Major companies operating in the bathroom products market are Kohler Co., TOTO Ltd., Roca Sanitario S.A., Hansgrohe SE, Duravit AG, Villeroy & Boch AG, Geberit AG, Franke Group, RAK Ceramics, Jacuzzi Brands LLC, CERA Sanitaryware Limited, Hindware Limited, Jaquar Group, Porcelanosa Grupo, American Bath Group, LIXIL Corporation, Schell GmbH & Co. KG, Viega Group, SFA Group, Alape GmbH.

North America and Europe are the largest regions in the bathroom products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bathroom products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bathroom products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bathroom products market consists of sales of bathroom accessories such as towel rails and soap dispensers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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