Soup in Denmark

During the pandemic, soup was seen as a favoured comfort food, particularly when the weather was cold and wet. It also benefited from being quick and easy to prepare. Shelf stable soup experienced strong growth in 2020 as it became a popular meal choice during lockdown. Focusing on the comforting elements of soup, Danish soup brand Mou entered a partnership with television company TV2.

The Soup in Denmark report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2016-2020, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in 2021 directly informs our forecasts to 2025, clearly indicating how the market is expected to change.

Product coverage: Chilled Soup, Dehydrated Soup, Frozen Soup, Instant Soup, Shelf Stable Soup.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Soup market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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