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Sweet Spreads in Ukraine

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    Report

  • 22 Pages
  • November 2025
  • Region: Ukraine
  • Euromonitor International
  • ID: 594133
Sweet spreads in Ukraine recorded moderate recovery in 2025, broadly in line with the general FMCG rebound and gradual economic stabilisation. Value growth largely reflected inflation rather than strong volume gains, as household budgets remain under pressure. At the same time, sweet spreads serve as small, affordable indulgences that allow consumers to treat themselves during stressful times, sustaining steady demand despite challenging conditions.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Modest recovery as affordability and comfort drive demand
INDUSTRY PERFORMANCE
  • Some marginal positive volume dynamics, value sales are mostly driven by inflation.
  • Rising fruit prices increase production costs
WHAT’S NEXT?
  • Honey and natural spreads expected to support gradual recovery
  • Health and naturalness to remain key long-term drivers
  • Premiumisation through craft jams and format diversification
COMPETITIVE LANDSCAPE
  • Ferrero maintains strong leadership through brand power
  • Local honey and private label offerings strengthen affordability segment
CHANNELS
  • Supermarkets retain dominance through convenience and trust
  • E-commerce expands as consumers embrace digital price comparison
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
  • Table 6 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 7 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 8 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 9 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 12 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN UKRAINE
EXECUTIVE SUMMARY
  • Economic stabilisation and consumer adaptation define performance
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Health-conscious choices remain important despite economic pressure
  • Local origin and patriotism shape purchasing behaviour
  • Consumers value trust, quality, and simple enjoyment
WHAT’S NEXT?
  • Gradual recovery expected as stability improves
  • Brands to focus on affordability, relevance, and younger audiences
  • E-commerce and convenience channels to gain traction
COMPETITIVE LANDSCAPE
  • Nestlé strengthens leadership through local investment and resilience
  • Domestic producers expand reach through affordability and availability
  • Private label gains momentum amid affordability focus
CHANNELS
  • Supermarkets retain dominance amid shifting shopping behaviour
  • E-commerce expands as online shopping becomes mainstream
  • Variety stores like Avrora expand visibility for affordable products
MARKET DATA
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 16 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 17 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 18 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 19 Penetration of Private Label by Category: % Value 2020-2025
  • Table 20 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 24 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources