2024 Cosmetics Market Leading Companies Capabilities, Goals and Strategies

• Will the industry consolidate, decentralize, or undergo a bimodal transformation?
• How will the current trends affect the major market segments?
• Which companies will enter the market and which will not survive?

The companies analyzed in this report include:

Avon
Beiersdorf
Chanel
Coty
Estee Lauder
Johnson & Johnson
Kao
L'Oreal
Mary Kay
P&G
Revlon
Shiseido
Unilever

The report provides significant competitor information, analysis and insight critical to the development and implementation of effective marketing and R&D programs.

The analysis includes:

• Latest organizational and management developments
• Acquisitions and divestitures
• Marketing tactics
• Financial results
• Strengths and weaknesses
• Strategic directions

In the dynamic and fragmented Cosmetics industry, besieged by intense competition and rapid change of technological innovations, the ability to anticipate new product introductions and marketing strategies is particularly important...and can spell the difference between success and failure.

The report’s objectives include:

• To assist potential market entrants in evaluating prospective acquisitions and joint venture candidates.
• To complement organizations’ internal competitor information gathering efforts with strategic analysis, data interpretation and insight.