The Global Apparel Rental Market to 2027 report offers comprehensive insight and analysis of the global apparel rental market, including market sizes and forecasts for 48 countries, with regional and category breakdowns. It provides detailed analysis of the key trends shaping the market, and the leading companies in apparel rental.
In 2023, the global apparel rental market is expected to have grown 33.0%, sitting 52.4% above 2019 levels, driven by increased consumer awareness. Europe is forecast to be the rental market’s fastest growing region, with its share of the market expected to jump by 7.0ppts between 2023 and 2027, fuelled by the high number of traditional players launching their own rental services, as well as the strength of specialists such as HURR and My Wardrobe HQ. The Americas’ share of the market is expected to fall the most between 2023 and 2027, due to a relatively established market in North America, and weak engagement in Latin America.
In 2023, the global apparel rental market is expected to have grown 33.0%, sitting 52.4% above 2019 levels, driven by increased consumer awareness. Europe is forecast to be the rental market’s fastest growing region, with its share of the market expected to jump by 7.0ppts between 2023 and 2027, fuelled by the high number of traditional players launching their own rental services, as well as the strength of specialists such as HURR and My Wardrobe HQ. The Americas’ share of the market is expected to fall the most between 2023 and 2027, due to a relatively established market in North America, and weak engagement in Latin America.
Scope
- Affordability represents the biggest incentive for renting apparel according to UK consumers, as it works out more cost-effective than buying items brand new, especially as consumers mainly choose to rent special outfits for events that they would only wear once.
- An increasing number of retailers and brands have begun launching their own rental propositions in recent years, and though these initiatives are unlikely to drive significant revenue, it allows brands to improve their sustainability credentials and relevance.
- There remain several inhibitors for growth in the market. 45.5% of UK shoppers that did not rent apparel said this was due to their preference for owning items, showing there is a long way to go to convince consumers on the benefits of renting.
- Rental is most popular for luxury and premium brands, with 29.0% of UK renters stating that renting allowed them access to something they could not afford to buy outright.
Reasons to Buy
- Understand what is behind the outperformance of the apparel rental market, and the differentiation between categories.
- Learn about the geographical differences in the way consumers shop for apparel rental, and which are the key countries driving growth in the market.
- Identify what makes the leading rental players successful and how you could integrate this within your own business.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS IN THE GLOBAL APPAREL RENTAL MARKET
- Rental platforms diversify their product offerings to widen appeal
- Mainstream brands launch rental with specialist platforms and services
- Brands experiment with in-store rental services to alleviate fit barriers
- GLOBAL APPAREL RENTAL MARKET: MARKET SIZE TO 2027
- Global Apparel Rental Market, 2017-2027
- GLOBAL APPAREL RENTAL MARKET: REGIONAL PERFORMANCE TO 2027
- Global Apparel Rental Market Share by Region 2017-2027
- Top 10 Global Apparel Rental Markets 2017-2027
- GLOBAL APPAREL RENTAL MARKET: CATEGORY PERFORMANCE TO 2027
- Share of Global Rental Market by Category, 2017, 2023 & 2027
- Global Apparel Rental Market by Sub-Category 2017-2027
- CONSUMER INSIGHTS
- Global Intentions to Rent Apparel by Demographic and Region
- UK Most Popular Apparel Styles Rented
- UK Apparel Rental Drivers
- UK Apparel Rental Inhibiters
- COMPETITIVE LANDSCAPE: COMPANY PROFILES
- Company in Focus: HURR
- Company in Focus: By Rotation
- Company in Focus: Nuuly
- Company in Focus: Gwynnie Bee
- APPENDIX
- Apparel Rental Market by Country
- DEFINITIONS, METHODOLOGY & CONTACTS
- Rental Market Value by Country ($ bn) 2017, 2022, 2023 & 2027 with Forecast Growth ($ bn) and CAGR (%) 2023-2027
- Global Apparel Rental Market Value 2017, 2023, 2027 (£ bn) with Five-Year CAGR (%)
- Global Apparel Rental Market Value (£ bn) 2017-2027, Annual Growth (%)
- Global Apparel Rental Market by Region (%), 2017, 2023 & 2027
- Top 10 Global Apparel Rental Markets by Value ($ m), 2017, 2023 & 2027 and 2023-2027 CAGR (%)
- Global Apparel Rental Market by Category Share (%), 2017, 2023 & 2027
- Global Apparel Rental Market Sub-Category by Value 2017-2027
- Percentage of consumers that had already, or intended to rent apparel in 2023, globally and by region
- Most Popular Apparel Styles Rented in the UK
- Reasons that UK Consumers Rented Apparel
- Reasons that UK Consumers Did Not Rent Apparel
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- ASOS
- Ba&sh
- Bo+Tee
- Boohoo
- By Rotation
- Coperni
- Damson Madder
- Eloquii
- Farm Rio
- French Connection
- Ganni
- Good American
- Gwynnie Bee
- H&M
- Hirestreet
- HURR
- Jaquemus
- John Lewis & Partners
- La Más Mona
- Levi's
- Lidl
- LK Bennett
- Maje
- Mango
- Missoma
- Moss Bros
- Motel
- Mugler
- Mulberry
- My Wardrobe HQ
- Net-a-Porter
- Nobody's Child
- Nuuly
- Oh Polly
- OOSC
- Oxwash
- Paco Rabanne
- Paige
- Rejina Pyo
- Rent The Runway
- Rixo
- Rntr
- Selfridges
- The Kooples
- Universal Standard
- Urban Outfitters
- Victoria Beckham
- Zadig & Voltaire
- Zara
