Sustainable Athleisure Market Report and Forecast 2024-2032

Global Sustainable Athleisure Market Report and Forecast 2024-2032

Market Outlook

According to the report, the global sustainable athleisure market reached a value of USD 23.24 billion in 2023. Aided by the thriving fashion sector and shift towards sustainability, the market is projected to further grow at a CAGR of 7.9% between 2024 and 2032 to reach a value of USD 46.37 billion by 2032.

Sustainable athleisure represents a new paradigm in apparel, combining the comfort and functionality of athletic wear with the ethical and ecological principles of sustainable fashion. This trend caters to a growing demographic of consumers who seek not only to incorporate fitness into their daily lives but also to make responsible choices that reflect their values and the demands of an increasingly eco-aware society.

Several factors contribute to the sustainable athleisure market growth. The escalating environmental crisis and the fashion industry's significant carbon footprint have ignited a call for change, prompting both established brands and startups to explore eco-friendly materials, production methods, and supply chain practices.

Consumer awareness and demand play pivotal roles in this shift. Today's consumers, especially Millennials and Gen Z, are more informed and concerned about the environmental and social impacts of their purchases. They are willing to invest in higher-quality, sustainable products that promise durability, ethical sourcing, and minimal environmental impact.

Technological advancements in fabric innovation have also propelled the sustainable athleisure market demand. Developments in recycled materials, organic fibres, and low-impact dyes have enabled the creation of athletic wear that is both environmentally friendly and high-performing.

Regulatory frameworks and environmental standards play crucial roles in shaping the sustainable athleisure market. Certifications such as the Global Organic Textile Standard (GOTS), Fair Trade, and blue sign provide benchmarks for sustainability and reassure consumers about the ethical credentials of their purchases.

According to the sustainable athleisure market analysis, environmental considerations are at the core of sustainable athleisure. By prioritising materials with lower environmental footprints, such as organic cotton, recycled polyester, and Tencel, and adopting practices that reduce water use, energy consumption, and chemical pollution, the athleisure market is making significant strides towards reducing the fashion industry's impact on the planet.

Market Segmentation

The market can be divided based on product type, category, consumer, distribution channel, and region.

Market Breakup by Product Type

• Shirt
• Yoga Pant
• Shorts
• Leggings
• Others

Market Breakup by Category

• Mass
• Premium

Market Breakup by Consumer

• Men
• Women
• Children

Market Breakup by Distribution Channel

• Online
• Offline

Market Breakup by Region

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa

Competitive Landscape

The report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the global sustainable athleisure market. Some of the major players explored in the report are as follows:

• Nike, Inc.
• Adidas AG
• PUMA SE
• Under Armour®, Inc.
• Hanesbrands Inc.
• Pangaia Group
• Vuori, Inc.
• Wear Pact, LLC
• Outerknown, LLC
• MATE the Label
• Others

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