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HW Soft Drinks in Greece

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    Report

  • 15 Pages
  • July 2024
  • Region: Greece
  • Euromonitor International
  • ID: 5946098
Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary soft drinks have come under particular scrutiny for their potential part in the increasing prevalence of childhood obesity in many markets around the world, including Greece.

The HW Soft Drinks in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Asian Speciality Drinks, HW Bottled Water, HW Carbonates, HW Concentrates, HW Energy Drinks, HW Juice, HW RTD Coffee, HW RTD Tea, HW Soft Drinks by Type, HW Sports Drinks.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the HW Soft Drinks market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • No sugar is the main driver in almost all soft drinks categories
  • Natural is the leading health and wellness claim in soft drinks in 2023
  • Expanding range of fortification and functionality
PROSPECTS AND OPPORTUNITIES
  • No added sugar shows significant potential
  • Vegan and organic claims to see rising demand
  • Consumers to look for extra vitamins in the forecast period
CATEGORY DATA
  • Table 1 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
  • Table 2 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
  • Table 3 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 4 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 5 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 6 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 7 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
  • Table 8 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
  • Table 9 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028
HEALTH AND WELLNESS IN GREECE
EXECUTIVE SUMMARY
  • Health and wellness in focus
  • Consumer weight trends
  • Consumer diet trends
  • Health-related deaths
  • Blood pressure and cholesterol levels
  • Diabetes prevalence
  • DISCLAIMER