The global agritourism market size reached USD 73.2 Billion in 2024. Looking forward, the analyst expects the market to reach USD 205.6 Billion by 2033, exhibiting a growth rate CAGR of 10.9% during 2025-2033. In 2024, the US accounted for around 66.00% of the total North America agritourism market. The rising consumer interest in sustainable travel, increasing demand for authentic rural experiences, the growing popularity of farm-to-table dining, government support for rural development, rising environmental awareness, and consumer desire for wellness-focused vacations are some factors positively impacting the agritourism market share.
Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.
This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.
Agritourism is a commercial enterprise amalgamating agricultural production and processing activities with tourism for the purpose of entertaining and recreation of the tourists. It offers farmers an opportunity to generate additional income and an avenue for direct marketing to consumers. It also provides communities with the potential to increase their local tax bases. Besides this, it helps preserve agricultural lands and allows states to develop business enterprises. At present, agritourism is gaining immense traction across the globe on account of its ability to revitalize rural economies, educate the public about agriculture, and provide employment opportunities to local residents.
Agritourism Market Trends:
Nowadays, farmers are increasingly adopting agritourism to gain a competitive advantage and capitalize on the uniqueness of their farm and farming lifestyle. This, coupled with the rising focus on rural development, represents one of the key factors propelling the growth of the market. In addition, agritourism offers different farm activities, such as fishing, harvest festivals, horseback riding, wildlife photography, outdoor farm stays, wagon or sleigh rides, sheep shearing, cooking classes using crops from the farm, guided animal tours, and historical re-enactments. Besides this, there is a considerable increase in the use of farms for events, such as weddings, gatherings, and private parties.This, in confluence with the rising participation in agritourism activities in numerous countries around the world, is facilitating the growth of the market. Apart from this, tourists fascinated by the rural lifestyle are purchasing authentic farm products and services while visiting the farms. This, along with the rising traction of pick-your-own fruits activity, is projected to create a positive outlook for the market in the upcoming years.
Key Market Segmentation:
This report provides an analysis of the key trends in each segment of the global agritourism market, along with forecast at the global, regional, and country levels from 2025-2033. The market has been categorized based on tourist type, activity, booking channel, and sales channel.Breakup by Tourist Type:
- Domestic
- International
Breakup by Activity:
- On-farm Sales
- Outdoor Recreation
- Agritainment
- Educational Tourism
- Accommodations
- Others
Breakup by Booking Channel:
- Online
- Offline
Breakup by Sales Channel:
- Travel Agents
- Direct
Breakup by Region:
- North America
- United States
- Canada
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
- Europe
- Germany
- France
- United Kingdom
- Italy
- Spain
- Russia
- Others
- Latin America
- Brazil
- Mexico
- Others
- Middle East and Africa
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Agrilys Voyages, Bay Farm Tours, Blackberry Farm LLC, Domiruth PeruTravel, Farm To Farm Tours, Field Farm Tours Ltd, Greenmount Travel, Harvest Fresh Farms, Liberty Hill Farm, Monteillet Fromagerie, Select Holidays, Stita Farm Tours and Willow-Witt Ranch.Key Questions Answered in This Report:
- How big is the agritourism market?
- What is the future outlook of the agritourism market?
- What are the key factors driving the agritourism market?
- Which region accounts for the largest agritourism market share?
- Which are the leading companies in the global agritourism market?
Table of Contents
1 Preface3 Executive Summary12 Value Chain Analysis14 Price Analysis
2 Scope and Methodology
4 Introduction
5 Global Agritourism Market
6 Market Breakup by Tourist Type
7 Market Breakup by Activity
8 Market Breakup by Booking Channel
9 Market Breakup by Sales Channel
10 Market Breakup by Region
11 SWOT Analysis
13 Porters Five Forces Analysis
15 Competitive Landscape
List of Figures
List of Tables
Companies Mentioned
- Agrilys Voyages
- Bay Farm Tours
- Blackberry Farm LLC
- Domiruth PeruTravel
- Farm To Farm Tours
- Field Farm Tours Ltd
- Greenmount Travel
- Harvest Fresh Farms
- Liberty Hill Farm
- Monteillet Fromagerie
- Select Holidays
- Stita Farm Tours
- Willow-Witt Ranch
Methodology
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 137 |
| Published | April 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 73.2 Billion |
| Forecasted Market Value ( USD | $ 205.6 Billion |
| Compound Annual Growth Rate | 12.2% |
| Regions Covered | Global |
| No. of Companies Mentioned | 13 |
