The Retail Mother's Day Intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Mother's Day, analysing consumers' intentions for spending.
Scope
- More than half of consumers intend to purchase at least one item for Mother's Day this year, including spending on leisure activities.
- Food gifts and flowers & plants have the highest intention to buy among consumers that intend to give a gift this Mother's Day.
Reasons to Buy
- Understand which products and categories consumers intend to purchase for Mother's Day 2024.
- Find out what consumers are planning to do to celebrate Mother's Day in 2024.
- Discover consumer opinions on Mother's Day and how this could impact consumer spending.
Table of Contents
- Penetration, spending intentions, consumer attitudes
- Methodology
- Technical details: Consumer survey work
- Mother's Day intended retail shopper penetration (by demographic), 2024
- Mother's Day intended retail shopper profile (by demographic), 2024
- Activities consumers who intend to celebrate Mother's Day are planning to do in 2024
- A comparison of ‘intention to buy’ and ‘already bought’, across the top 10 categories in 2024
- Categories consumers intend to purchase and have already purchased for Mother's Day, by gender, 2024
- Mean intended spend by category during Mother's Day 2024, by gender
- Average intended spend on “my own mum” versus overall by category, 2024
- Spending intentions for consumers’ “own mum” by age, 2024
- Categories consumers intend to purchase during Mother's Day, by age, 2024
- Who consumers intend to purchase or have already purchased gifts for this Mother's Day, by gender, 2024
- Consumers’ intentions to use the online channel to purchase Mother’s Day items, 2024
- Categories consumers intend to purchase for Mother's Day - Online, 2024
- Intended versus plan to use for Mother's Day purchases - Instore, 2024
- Categories consumers intend to purchase for Mother's Day - Instore, 2024
- Whether consumers intend to spend more, the same, or less during Mother's Day 2024, by gender
- Whether consumers intend to spend more, the same, or less during Mother's Day 2024, by age
- Agreement and disagreement with statements about Mother's Day, 2024
- Agreement and disagreement with statement “I plan to cut back on Mother’s Day this year due to cost-of-living related financial pressures”, by age, 2024
- Agreement and disagreement with statement “I spend more money on taking my mum for a meal rather than on buying a gift", by age, 2024
- Agreement and disagreement with statement “I prefer to make my own Mother’s Day card/gift rather than buy something”, by age, 2024
