Parenting Apps Global Market Report 2024

The parenting apps market size has grown rapidly in recent years. It will grow from $1.36 billion in 2023 to $1.53 billion in 2024 at a compound annual growth rate (CAGR) of 12.6%. The growth observed during the historical period can be attributed to several factors, including increased smartphone adoption among parents, the emphasis on community building within parenting apps, a focus on education and information dissemination, the convenience and time management benefits offered by these apps, as well as growing concerns related to health and safety in child-rearing.

The parenting apps market size is expected to see rapid growth in the next few years. It will grow to $2.49 billion in 2028 at a compound annual growth rate (CAGR) of 12.9%. The anticipated growth in the forecast period can be attributed to various factors, including the trends towards customization and personalization in parenting apps, the integration of artificial intelligence (AI) and machine learning for enhanced functionality, the incorporation of Internet of Things (IoT) and smart parenting devices, the availability of virtual support services, the emphasis on inclusive and diverse content, and the ongoing evolution of privacy and security features. Major trends expected in the forecast period encompass digital content consumption, personalized content and recommendations, the integration of wearable technology, the incorporation of remote learning and educational features, and a focus on diversity and inclusivity within parenting app offerings.

The anticipated growth in the adoption of smartphones is set to drive the expansion of the parenting apps market in the future. Smartphones, characterized by their built-in computer capabilities, operating systems, web browsing, and software program execution, serve as a platform for accessing parenting apps. These apps assist parents by providing child development resources, tracking tools, and streamlining the overall parenting experience. As of November 2023, data from Uswitch Limited, a UK-based financial conduct authority, revealed a notable increase in mobile connections in the UK, reaching 71.8 million in 2022, representing a 3.8% (approximately 2.6 million) rise from 2021. With the UK population expected to reach 68.3 million by 2025, and around 95% (or approximately 65 million individuals) owning smartphones, the growing adoption of smartphones is a key driver behind the growth of the parenting apps market.

The rising number of millennial parents is also anticipated to contribute significantly to the growth of the parenting apps market. Millennials, belonging to the demographic cohort born between the early 1980s and mid-1990s, are increasingly becoming parents. These tech-savvy individuals utilize parenting apps to access convenient resources, support, and advice, aligning with their modern and technology-driven lifestyles. Notably, in March 2023, according to Teamstage.io, a US-based software company, millennials are projected to constitute 75% of the global workforce by 2025. In the United States, they make up 22% of the population, while in China, their representation stands at 25%. Hence, the growing number of millennial parents is a significant factor propelling the growth of the parenting apps market.

The high cost associated with app development is poised to impede the growth of the parenting app market. The substantial expenses incurred in the development process act as a limiting factor, creating financial barriers for app creators. This, in turn, restricts the availability of affordable and accessible parenting solutions for a broader user base. As of September 2023, data from Topflight LLC, a US-based healthcare, fintech, and on-demand app design and development firm, indicates that the average cost of developing an app can range from $60,000 to $250,000 or more, depending on the complexity of the development and maintenance processes. The evident involvement of high costs in app development serves as a hindrance to the growth of the parenting app market.

Major companies operating in the parenting apps market are focused on developing an app with access to resources to maximize profits in the market. An app with access to resources typically refers to a software application that has permission to utilize various data, services, or hardware components on a device or network. For instance, in March 2022, Talkspace Inc. launched a new app called Parenting Guide from Lasting. The app is designed to help parents become more confident in their approach to parenting by providing self-guided sessions and live classes. The app's content library applies tried-and-true psychological approaches to help parents with issues such as anxiety, sibling conflict, and emotion coaching. The Lasting Parenting Guide app offers evidence-based approaches for modern-day parenting and helps parents raise healthy, resilient kids in the post-pandemic world.

In August 2021, Laboratory Corp. of America Holdings, a US-based healthcare company, acquired Ovia Health for an undisclosed amount. With this acquisition, Laboratory Corp. can extend its leadership in women's health and expand its capabilities in the growing femtech market. Ovia Health is a US-based provider of parenting apps.

Major companies operating in the parenting apps market report are Alphabet Inc., Microsoft Corporation, AT&T Inc., Avast Software s.r.o., AO Kaspersky Lab, WebMD LLC., Babytree Inc., Family Zone Cyber Safety Ltd., Babycenter LLC, Ovuline Inc., WeParent, Bark Technologies Inc., The Bump, Custody X Change, OurFamilyWizard LLC, CPP Co-Parent Planner Inc., Mobicip LLC, AppClose Inc., Applied Life Private Limited, Babytime Inc., Blub Blub Inc., Peanut App Ltd., Seacloud Software LLC, Talking Parents, Kinedu Inc., Nighp Software LLC.

North America was the largest region in the parenting apps market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the parenting apps market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the parenting apps market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Parenting apps are mobile applications specifically created to support and assist parents in various aspects of raising their children. These apps serve diverse functions, ranging from tracking developmental milestones and feeding schedules to providing expert advice and creating a community of fellow parents.

The primary types of parenting apps encompass pregnancy tracker apps, baby tracker apps, co-parenting apps, and baby care apps. Pregnancy tracker apps are designed to assist expectant mothers in monitoring and managing their pregnancy by offering information, tips, and tools for tracking various aspects of the pregnancy journey. These apps may include features such as nutrition advice, sleep management, tracking developmental milestones, and health consultations. They are distributed through various channels, including app stores, and can be directly downloaded on different platforms such as the Android and iOS (iPhone operating system) systems.

The parenting apps market research report is one of a series of new reports that provides parenting apps market statistics, including parenting apps industry global market size, regional shares, competitors with a parenting apps market share, detailed parenting apps market segments, market trends and opportunities, and any further data you may need to thrive in the parenting apps industry. This parenting apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The parenting apps market includes revenues earned by entities that provide services such as communication tools, shared calendars, expense tracking, and document sharing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The parenting apps market consists of sales of smartphones and tablet PCs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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