Graphic Designing Software Global Market Report 2024

The graphic designing software market size has grown rapidly in recent years. It will grow from $7.57 billion in 2023 to $8.43 billion in 2024 at a compound annual growth rate (CAGR) of 11.3%. The growth observed in the historic period can be attributed to factors such as stringent regulatory compliance, an increase in healthcare expenditure, a heightened focus on patient safety, a rise in diagnostic testing and healthcare services, the globalization of clinical trials, and a growing demand for traceability in the supply chain.

The graphic designing software market size is expected to see strong growth in the next few years. It will grow to $12.21 billion in 2028 at a compound annual growth rate (CAGR) of 9.7%. The anticipated growth in the forecast period can be attributed to ongoing regulatory requirements, advancements in material science, a heightened focus on sustainability and eco-friendly labels, increased adoption of RFID and smart labels, global collaboration in clinical research, and trends towards personalized medicine. Major trends expected in the forecast period include an increasing adoption of RFID technology, a rising emphasis on sustainable labeling, the integration of smart labels for data management, customization and personalization of labels, stringent regulatory compliance requirements, and the adoption of color-coded labeling systems.

The graphic design software market is anticipated to experience growth due to the rising demand for visual content. Visual content, primarily image-based, is created and manipulated using graphic design software to bring ideas to life, effectively communicate messages, and enhance the overall aesthetics of various media forms. Venngage Inc., a Canada-based software company, reported in December 2023 that approximately 40% of marketers predict a significant reliance on visual content by 20-50% of firms by the end of 2024, with 31.43% expecting more than 50%. This surge in demand for visual content is a key factor propelling the growth of the graphic design software market.

The increasing prevalence of social media is set to contribute to the expansion of the graphic design software market. Social media platforms, which facilitate the creation, sharing, and exchange of information and multimedia content, are integral to contemporary digital interactions. Graphic design software plays a crucial role in crafting engaging graphics, illustrations, and marketing materials tailored for social media. According to a report by We Are Social, a UK-based media agency, and Hootsuite, a Canada-based software company, the global number of social media users is projected to reach 4.62 billion in 2022, constituting 58.4% of the world's total population. The past year has witnessed a growth of over 10%, welcoming 424 million new users to the realm of social media in 2021. Consequently, the increasing use of social media is a significant driver for the growth of the graphic design software market.

The growth of the graphic designing software market is expected to be hindered by a reliance on a skilled workforce. A skilled workforce comprises individuals with advanced expertise, proficiency, and specialized knowledge in a specific field or occupation. The absence of skilled graphic designers can limit innovation and creativity, constraining the full potential exploration of graphic designing software. For instance, in October 2022, a report by the Computing Technology Industry Association (CompTIA), a US non-profit trade association, revealed that while technology teams gained 84,000 new workers in September 2022, there were approximately 302,400 technology job postings, indicating potential prolonged hiring challenges for employers in the foreseeable future. Consequently, the graphic designing software market's growth is hindered by the dependency on a skilled workforce.

Leading companies in the graphic designing software market are strategically adopting cloud-based solutions, such as the freemium creative suite, to offer more accessible and cost-effective design tools, thereby gaining a competitive advantage. A freemium creative suite provides basic features for free, with advanced capabilities accessible through a premium subscription. For example, in December 2021, Adobe, a US-based developer of printing, publishing, and graphics software, introduced Creative Cloud Express, a web and mobile app facilitating easy creation and sharing of multimedia content, even for individuals without prior design experience. The integration of Adobe Firely AI enables the generation of unique designs, background removal from images, and content resizing for various platforms.

In September 2022, Adobe Inc., a US-based multinational computer software company, completed the acquisition of Figma Inc. for $20 billion. This acquisition aimed to reshape the future of creativity and productivity by accelerating web-based creativity, advancing product design, and inspiring global communities of creators, designers, and developers. Figma Inc., a US-based collaborative web application for interface design, offers services allowing people to create, share, and test designs for websites, mobile apps, and other digital products and experiences.

Major companies operating in the graphic designing software market report are Wacom, Adobe Inc., Sketch, Autodesk Inc., Canva, Figma, Corel Corporation, Celsys Inc., Serif (Affinity), Pixlr, InVisionApp Inc., Quark Software Inc., Xara Group Ltd., Procreate, DesignCrowd, Venngage Inc., Vectr, PaintShop Pro, ArtRage, Gravit Designer, Pixelmator, BeFunky Inc., Snappa, Lucidpress Inc., Crello, Blender Foundation, GIMP (GNU Image Manipulation Program), ACDSee Photo Editor, CyberLink PhotoDirector, Krita Foundation.

North America was the largest region in the graphic designing software market in 2023. The regions covered in the graphic designing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the graphic design software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Graphic design software refers to computer programs that enable the editing, manipulation, and production of visual content for various purposes. These tools are utilized by graphic designers, artists, illustrators, and other creative professionals to generate a wide range of visual materials for both print and digital media.

The main types of graphic design software include vector graphics editing software, raster graphics editing software, desktop publishing (DTP) software, UI/UX design software, and 3D modeling and animation software. Vector graphics editing software involves the creation, manipulation, and editing of images based on mathematical equations. These software tools can be deployed on-premises or in the cloud, and they cater to various end-users such as marketing and advertising, media and entertainment, e-commerce, education, web design and development, as well as print and publishing.

The graphic designing software market research report is one of a series of new reports that provides graphic designing software market statistics, including graphic designing software industry global market size, regional shares, competitors with a graphic designing software market share, detailed graphic designing software market segments, market trends and opportunities, and any further data you may need to thrive in the graphic designing software industry. This graphic designing software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The graphic design software market includes revenues earned by entities by providing services such as vector illustration and page layout, image editing and pixel-based design, and font exploration and management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The graphic designing software market consists of sales of processors, RAM, and external storage. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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