Natural Cosmetics Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The natural cosmetics market size has grown strongly in recent years. It will grow from $41.74 billion in 2024 to $44.24 billion in 2025 at a compound annual growth rate (CAGR) of 6%. The growth in the historic period can be attributed to shift in consumer preferences, rise of e-commerce, celebrity endorsements and influencer marketing, increased allergies and sensitivities, advancements in green chemistry.

The natural cosmetics market size is expected to see steady growth in the next few years. It will grow to $52.65 billion in 2029 at a compound annual growth rate (CAGR) of 4.4%. The growth in the forecast period can be attributed to global expansion of natural cosmetics brands, growing middle-class population, increased emphasis on sustainable practices, influence of clean beauty movement, expansion of beauty and personal care retailers. Major trends in the forecast period include blockchain for supply chain transparency, waterless beauty formulations, biodegradable and sustainable packaging, ai and technology integration, upcycling and circular beauty.

The growing emphasis on health and wellness is expected to drive the expansion of the natural cosmetics market in the coming years. Health and wellness refer to a comprehensive approach to maintaining and improving overall well-being, which includes physical, mental, and social dimensions of life. These factors influence the popularity and usage of natural cosmetics, as consumers seek to avoid harmful chemicals, enhance skin health, and provide nourishment. For example, in December 2023, the U.S. Centers for Medicare & Medicaid Services reported that U.S. healthcare spending increased by 4.1% in 2022, reaching $4.5 trillion, a rise from the 3.2% growth in 2021. As a result, the growing focus on health and wellness is contributing to the growth of the low-density polyethylene market.

Leading companies in the natural cosmetics market are channeling efforts into developing innovative products, such as vegan skin and hair care items, to meet the rising demand for natural cosmetics, particularly in India. Vegan skin and hair care products, devoid of animal-derived ingredients and cruelty-free testing, are crafted with natural and organic components, avoiding toxins and artificial substances. OrgaGlo Naturals, an India-based organic and natural cosmetics manufacturer, exemplifies this trend by introducing vegan skin and hair care products in August 2022. The products, featuring ingredients such as onion, rice water, ubtan, tea tree, and Vitamin C, are not only free from harmful chemicals but also promote natural and toxin-free beauty.

In September 2022, L'Oréal S.A., a France-based cosmetics company, acquired skinbetter science for an undisclosed amount. This acquisition enhances L'Oréal's presence in the dermatological beauty business in North America, aligning with its strategy to lead the health and beauty industry with advanced science-based skincare innovations. The acquisition of skinbetter science, a US-based skincare company specializing in medical aesthetics, contributes to L'Oréal's active cosmetics division's mission to pioneer health and beauty through cutting-edge scientific skincare solutions.

Major companies operating in the natural cosmetics market report are Tata Group, Johnson and Johnson, LVMH (Moët Hennessy -Louis Vuitton), Procter And Gamble Co., Unilever PLC, L’Oréal SA, Natura and Co Holding SA, Estee Lauder Co. Inc., Chanel S.A., Kao Corporation, Amway Corporation, Shiseido Co. Ltd., The Clorox Co., Coty Inc., Mary Kay Cosmetics, Revlon Inc., Loccitane International SA, Pola Orbis Holdings Inc., Weleda Group, Arbonne International LLC, The Honest Co. Inc., Clarins Group, Korres S.A., Honasa Consumer Pvt. Ltd., Kjaer Weis LLC.

North America was the largest region in the natural cosmetics market in 2024. The regions covered in the natural cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The natural cosmetics market consists of sales of skincare products, haircare products, plant extracts, deodorants, sunscreen, perfumes and fragrances, body care, oral care, and men's grooming products. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Natural cosmetics pertain to beauty products crafted with ingredients predominantly sourced from nature, including plants, minerals, and other naturally occurring substances. The fundamental objective of natural cosmetics is to minimize the use of synthetic chemicals, emphasizing the utilization of natural elements to enhance skin health and mitigate environmental impact.

Natural cosmetics encompass various product types, including skin and sun care, hair care, bath and shower products, men's grooming items, color cosmetics, fragrances and deodorants, and oral care. Skin and sun care specifically involve practices and products designed to shield the skin from the harmful effects of the sun's ultraviolet (UV) rays. These products cater to a diverse consumer base, including males, females, unisex users, babies, and kids. Distribution channels for these products include supermarkets, hypermarkets, department stores, specialty stores, online sales platforms, mono-brand stores, and other retail outlets.

The natural cosmetics market research report is one of a series of new reports that provides natural cosmetics market statistics, including natural cosmetics industry global market size, regional shares, competitors with a natural cosmetics market share, detailed natural cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the natural cosmetics industry. This natural cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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