Facial Cleansing Devices Market Report 2026

The facial cleansing devices market size has grown steadily in recent years. It will grow from $7.14 billion in 2025 to $7.49 billion in 2026 at a compound annual growth rate (CAGR) of 4.8%. The growth in the historic period can be attributed to rising skincare awareness, increasing cosmetic usage, early adoption of beauty cleansing tools, expansion of beauty retail channels, growing demand for enhanced skin hygiene.

The facial cleansing devices market size is expected to see steady growth in the next few years. It will grow to $9.02 billion in 2030 at a compound annual growth rate (CAGR) of 4.8%. The growth in the forecast period can be attributed to increasing demand for advanced skincare cleansing devices, rising focus on personal beauty technology, growing preference for home skincare solutions, expansion of premium skincare products, rising awareness of deep cleansing benefits. Major trends in the forecast period include growing demand for deep skin cleansing solutions, rising adoption of advanced skincare cleansing routines, increasing consumer interest in improved skincare hygiene, expansion of premium and multifunction cleansing devices, rising preference for convenient personal beauty technology.

The growing demand for beauty and personal care products is driving the growth of the facial cleansing devices market. Beauty and personal care products include a broad range of consumer goods focused on personal grooming, hygiene, and appearance enhancement. Facial cleansing devices are used in the beauty and personal care sector to improve the effectiveness of cleansing products, provide a more thorough and efficient skin cleansing process, and enhance skin texture, product absorption, and overall skin health. For instance, in September 2024, according to the U.S. Bureau of Labor Statistics, a US-based Department of Labor, average personal care products and services expenditures of all consumer units were $950 in 2023, up from $866 in 2022. Therefore, rising demand for cosmetics and personal care products is expected to propel the growth of the facial cleansing devices market.

Major companies operating in the facial cleansing devices market are focusing on developing innovative products, such as electric face and body cleansing brushes, to deliver deeper cleansing, enhance skincare absorption, and meet growing consumer demand for advanced at-home beauty solutions. Electric face and body cleansing brushes are motorized tools with rotating or vibrating brush heads that provide deeper cleansing than manual washing, effectively removing dirt, oil, makeup, and dead skin cells while improving skin texture and boosting the absorption of skincare products. For instance, in September 2023, Project E Beauty, a US-based beauty and skincare device company, launched the GLOA Face and Body Brush, an advanced cleansing device designed to elevate daily skincare routines. The GLOA brush includes three interchangeable heads - ultra-soft bristles for gentle cleansing, a silicone brush for sensitive skin, and a firm body brush for exfoliation - and utilizes bidirectional rotation technology where inner and outer brush heads spin in opposite directions for deeper cleansing and improved circulation. The device also features an IPX7 waterproof rating for shower use, dual speed modes for tailored routines, and a rechargeable battery for sustainable, on-the-go use, making it suitable for both facial and body skincare.

In August 2023, Rhyz Inc., a US-based strategic investment company, acquired BeautyBio for an undisclosed amount. With this acquisition, Rhyz Inc. aims to strengthen its position in the beauty device systems market and expand within the beauty industry. BeautyBio is a US-based skincare and beauty company that provides facial cleansing devices.

Major companies operating in the facial cleansing devices market report are FOREO AB, Philips N V, Panasonic Corporation, LG Electronics, YA MAN Ltd, MTG Co Ltd, Conair Corporation, Tria Beauty Inc, PMD Beauty LLC, Michael Todd Beauty LLC, Nu Skin Enterprises Inc, Shiseido Company Limited, L Oréal S A, Clinique Laboratories LLC, Dermalogica Inc, Kate Somerville Skincare LLC, Hitachi Ltd, Silk n Beauty Ltd, Vanity Planet LLC, Xiaomi Corporation, Beurer GmbH.

North America was the largest region in the facial cleansing devices market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial cleansing devices market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the facial cleansing devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The facial cleansing devices market consists of sales of sonic vibrations, brushes, facial cleansing devices, creams, lotions, facial cleansing pads, cleaning rollers, steamers, and cleaner combos. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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