Active Cosmetics Global Market Report 2024

The active cosmetics market size has grown rapidly in recent years. It will grow from $9.44 billion in 2023 to $10.79 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. Historical growth can be attributed to the expansion of e-commerce, regulatory backing for safe ingredients, market expansion in emerging economies, increased demand for organic and natural beauty items, and enhancements in lifestyle practices.

The active cosmetics market size is expected to see rapid growth in the next few years. It will grow to $17.21 billion in 2028 at a compound annual growth rate (CAGR) of 12.4%. Forecasted growth can be linked to heightened consumer awareness, a growing emphasis on anti-aging remedies, escalating disposable incomes, rising demand for skincare merchandise, and increased consumer consciousness. Key trends in the forecast period comprise product advancements, partnerships with recyclable and biodegradable material suppliers, collaborative ventures, and expanding corporate investments.

The active cosmetic market is anticipated to experience growth driven by the increasing demand for natural and organic skincare products. These products, derived from natural sources and free from synthetic chemicals, additives, and preservatives, offer gentle and environmentally conscious formulations that cater to individuals with active lifestyles. For example, in June 2023, the Centre for the Promotion of Imports from Developing Countries reported a 15% increase in UK market sales of certified organic cosmetics, reaching £138.23 million in 2021. Hence, the rising demand for natural and organic skincare is a key driver for the active cosmetic products market.

Leading companies in the active cosmetics sector are focusing on innovation, such as introducing natural-origin retinol, to meet evolving customer needs. Natural-origin retinol, derived from natural sources rather than being synthetically produced, offers comparable anti-wrinkle efficacy. For instance, in February 2023, Givaudan launched RetiLife, a sustainable substitute for synthetic retinol produced through advanced biotechnology. This ingredient, produced from plant sugars via fermentation by microorganisms, achieves a high concentration of pure retinol within a natural carrier, including natural antioxidants for enhanced protection. With its 100% natural-origin content and molecular structure resembling its chemical counterpart, RetiLife distinguishes itself by avoiding synthetic additives such as BHT/BHA or polysorbate.

In April 2022, Betterware de Mexico acquired JAFRA's US and Mexico operations for $255 million, expanding its offerings to include beauty and personal care items. This acquisition allows Betterware to enter new markets swiftly and enhance JAFRA's distribution model utilizing its facilities. JAFRA S.A., a US-based producer of high-end personal care products, including active cosmetics, was acquired by Betterware de Mexico, a UK-based direct-to-consumer company.

Major companies operating in the active cosmetics market report are Johnson & Johnson, BASF SE, The Procter & Gamble, Unilever Plc, L'Oréal S.A., Wacker Chemie AG, Estée Lauder, Estee Lauder Companies Inc., International Flavors & Fragrances, Eastman Chemical Company, DSM, Givaudan, Lonza, Clinique, Symrise AG, Symrise, Avon, Evonik Industries AG, Croda International Plc, Revlon, CeraVe, Laboratoires Expanscience, Shiseido Company Ltd., The Face Shop, La Roche-Posay Laboratoire Dermatologique SAS, Lucas Meyer Cosmetics, Naolys, Skinbetter Science, Mixa, Vichy, SkinCeuticals.

Asia-Pacific was the largest region in the active cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the active cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the active cosmetics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The active cosmetics market consists of sales of powder, bar, wax and emulsion cosmetics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Active cosmetics are skincare products containing proven active ingredients for long-term improvement of skin complexion. They are specifically formulated to address different skin concerns, such as reducing skin damage, preventing aging, eliminating impurities, and averting pigment spots.

The primary types of active cosmetics include liquid, cream, and other products. Liquid refers to a substance with a defined volume but a shape that remains unchanged. In active cosmetic products, liquid is essential as it functions as a solvent, diluent, and source of natural ingredients. Active cosmetics cater to various genders, including both male and female. They are distributed through various channels, such as drug stores, mass retailers, online platforms, department stores, and others, and are used for different applications, including skincare, hair care, and others.

The active cosmetics market research report is one of a series of new reports that provides active cosmetics market statistics, including the active cosmetics industry global market size, regional shares, competitors with an active cosmetics market share, detailed active cosmetics market segments, market trends and opportunities, and any further data you may need to thrive in the active cosmetics industry. This active cosmetics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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