The Global Hair Color Spray Market size is expected to reach $3 billion by 2030, rising at a market growth of 5.3% CAGR during the forecast period. In the year 2022, the market attained a volume of 3,12,654.6 thousand units (PER 100 ML), experiencing a growth of 5.1% (2019-2022).
Economic growth in many Asia Pacific countries has led to an increase in disposable income, allowing consumers to spend more on personal care products, including this. Thus, Asia Pacific region captured 36.2% revenue share in the market 2022. The global phenomenon of K-Beauty (Korean Beauty) has played a significant role in shaping trends and preferences in the cosmetics sector, including hair care products. South Korean beauty standards often celebrate diversity and experimentation, fostering an environment where unique and vibrant hair colors, achievable through this, are embraced.
Influencers and celebrities have large followings on social media platforms. When they share content featuring this, it reaches a broad audience instantly. This mass exposure is invaluable for brands seeking to increase awareness and reach potential customers. Celebrities and influencers are often trendsetters in the fashion and beauty space. Adopting a particular style or product can spark trends and set new standards for what is considered fashionable.
Additionally, the leading segments for B2C e-commerce are consumer electronics, fashion, furniture, toys/hobbies, health pharmaceuticals, media & entertainment, beverages, and food. Likewise, as per the data from the International Trade Administration, Canada had more than 27 million e-commerce consumers in 2022, which represented 75% of the country's population. The projected increase for this figure is 77.6% by 2025. The value of e-commerce transactions reached an estimated $2.34 billion in March 2022.
However, the temporary nature of it, an attractive feature for individuals looking for quick and reversible changes in their color, has become a notable restraint for consumers desiring longer-lasting results. Unlike permanent hair dyes, the color achieved through it tends to fade relatively quickly, especially with regular washing and exposure to environmental factors. This limited longevity poses challenges for users who seek a more enduring and low-maintenance solution. Thus, these factors can lead to decreased demand for this in the coming years.
By Distribution Channel Analysis
On the basis of distribution channel, the market is divided into hypermarkets & supermarkets, convenience stores, specialty stores, online, and others. The hypermarkets and supermarkets segment recorded 38.2% revenue share in the market in 2022. In terms of volume hypermarkets & supermarkets segment would register 1,20,208.8 thousand units (PER 100 ML) in 2022. Supermarkets and hypermarkets provide a unified retail environment, enabling customers to purchase various products from a single location.
By End Use Analysis
Based on end-user, the market is segmented into male, female, and others. In 2022, the male segment garnered 33.9% revenue share in the market. Men's hygiene trends have been significantly influenced by popular culture and social media. Influencers and celebrities often use their platforms to showcase diverse and trendsetting styles, including experimenting with this.
By Regional Analysis
By region, the market is segmented into North America, Europe, Asia Pacific, and LAMEA. The North America segment procured 29.8% revenue share in the market in 2022. The North American region, encompassing the United States and Canada, is known for its diverse and dynamic fashion and beauty landscape.
Recent Strategies Deployed in the Market
- 2023-Dec: Unilever PLC took over "biotech” hair care brand K18. Through this acquisition, Unilever PLC would enhance the collection of high-quality consumer brands that resonate culturally.
- 2023-May: Revlon Inc. introduced the "N care" hair color. N care is infused with argan, sunflower, coconut, and jojoba oil to provide complete nourishment to hair.
- 2022-Feb: Honasa Consumer Private Limited took over BBLUNT, an Indian wellness and fitness company. Through this acquisition, Honasa Consumer Private Limited would enter in hair color and hair styling market.
- 2020-Aug: L'Oréal S.A. introduced "Haircolor Concierge". The hair color Concierge merges cutting-edge technology with exclusive hair color expertise and knowledge to inspire, educate, and empower our consumers.
- 2019-Jul: Henkel AG & Company, KGaA came into partnership with eSalon, a hair color company based in El Segundo, California. Through this partnership, Henkel AG & Company, KGaA would enhance its prominent range of hair color products and broaden its digital business presence.
List of Key Companies Profiled
- Coty, Inc.
- Henkel AG & Company, KGaA
- The Estee Lauder Companies, Inc.
- Unilever PLC
- Honasa Consumer Private Limited
- L'Oréal S.A.
- Revlon Inc.
- Kao Corporation
- Amka Products (Pty) Ltd.
- John Paul Mitchell Systems
Market Report Segmentation
By End-user (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
- Female
- Male
- Children
By Distribution Channel (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
- Hypermarkets & Supermarkets
- Online
- Convenience Stores
- Specialty Stores
- Others
By Geography (Volume, Thousand Units (PER 100 ML), USD Billion, 2019-2030)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Companies Mentioned
- Coty, Inc.
- Henkel AG & Company, KGaA
- The Estee Lauder Companies, Inc.
- Unilever PLC
- Honasa Consumer Private Limited
- L'Oréal S.A.
- Revlon Inc.
- Kao Corporation
- Amka Products (Pty) Ltd.
- John Paul Mitchell Systems
Methodology
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