Super Bowl LVIII - Sport Event Analysis

An analysis of the recent Super Bowl LVIII, including a look at its sponsorship portfolio, broadcasters, prize money, ticketing and attendance.

CBS had in place a media rights agreement worth $2.1 billion annually to broadcast the Super Bowl in 2024, 2028 and 2032. CBS’s coverage generated an average audience of 123.4 million viewers across television and streaming platforms. The American Spanish-language free-to-air television network Univision recorded an average of more than 2.2 million viewers, which was the highest Super Bowl viewership on record for a Spanish-language network.

The average price of an annual sponsorship deal for Super Bowl LVIII was roughly $39.1 million. The NFL’s showpiece event has 17 deals in place that the publisher estimates to be each worth $30 million or more annually. Apple is continuing its lucrative five-year deal to serve as the Super Bowl’s Halftime Show's title sponsor.

Kansas City Chiefs players took home $164,000 for winning Super Bowl LVIII in overtime. Players of losing team the San Francisco 49ers were paid $89,000 for their efforts in the final game of the NFL season.

A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.

Who should buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of Super Bowl LVIII. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Scope

This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

For those wanting an in-depth analysis of how Super Bowl LVIII performed, in the sense of both business and popularity.