Poland Apparel Country Snapshot

This report provides a country snapshot of Poland's apparel market. The report provides market data on the apparel market size in Poland, total and online, top brands in the apparel market by market share, the compeitive landscape for leading retailers, and consumer insight including how Polish consumers feel about inflation and how the are adpating their shopping habits on clothing. The report also includes key themes in the Polish apparel market, including commentary on the luxury, resales and sportswear markets.

Poland’s GDP suffered in 2023, down 2.3%, as high inflation weakened consumer confidence with discretionary incomes were squeezed. A rise in real wages, government support and softening inflation will support a recovery in 2024. Poland’s population is ageing and declining due to slowing birth rates, though it grew in 2022 and 2023 from an influx of Ukraine refugees. The urban and employed proportions of the population are increasing, which will benefit the apparel market.

Analysis, market forecasts, brands, consumer attitudes

Scope

• The apparel market grew 10.2% in 2023, which was almost solely driven by prices, with volumes up just 0.3%.
• Poland’s GDP suffered in 2023, down 2.3%, as high inflation weakened consumer confidence with discretionary incomes squeezed.
• Poland’s online penetration was 28.4% in 2023 and is expected to grow to 31.6% by 2028.

Reasons to Buy

• Gain an overview of the Poland apparel market to 2028
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the Poland apparel market
• Understand who the main competitors are in the Poland apparel market and their price positioning