Cost Pressures Global Shopping Trends

This report provides key trends within cost pressures and consumer insights on change in the economy, impact on personal finances, retail spending, prioritizing essential sectors, coping with rising prices, and purchasing big ticket categories across different countries.

Consumers are pessimistic about the economy in their respective countries over the next six months, with 61.2% of French consumers, 56.8% of German consumers, and 51.7% of UK respondents expecting their economies to worsen over the period. In Germany, the older generations expressed the most significant anxiety concerning their financial health, with 61.9% of the Silent Generation and 41.0% of Baby Boomers bracing for a decline in their financial status over the next six months. In response to inflationary pressures, consumers are adjusting their spending habits, prioritizing essential categories such as food & grocery, health & beauty, and clothing, while retreating from spending on non-essential and high-value items like furniture, electronics, and home goods.

Scope

• Consumers enter 2024 concerned about economic outlook
• Financial worries prevalent among older generations
• Consumer spending shifts amid inflation

Reasons to Buy

• Understand how consumers across different countries view the health of the economy over the next six months and the worsening impact on their own personal finances across different demographics.
• Understand how consumers are coping with rising prices in their respective countries and prioritizing essential categories over non-essential.
• Discover consumers’ views about visiting shops less often as they are trying to save, and how they see their shopping behavior changing for big ticket purchases in their respective countries.