France Apparel Consumer Insights

This report provides detailed consumer insights into France's apparel market. It centers on consumer sentiment, categories purchased, channel usage, motivations for purchasing, purchase frequency and the most popular global brands.

While inflation is continuing to ease, this has failed to reassure French consumers about the state of the economy over the next six months, with 61.2% expecting it to worsen and 67.6% planning to cut back on retail spend. More French apparel shoppers shopped instore than online in 2023, as they appreciated the experience of shopping in person after the pandemic and preferred trying items on before purchasing. However, 62.1% of respondents agreed that shopping online allows for much greater choice compared to physical shops and 49.6% said that it also allows them to compare products more easily.

Scope

• 35.1% of French consumers plan to cut back on their clothing and accessories spend over the next six months, with footwear not far behind at 31.2%
• 34.1% of French apparel shoppers have purchased items via resale in the past year, which is higher than in Germany, Italy and Spain
• Sustainability and ethics are two of the least important purchase drivers to apparel shoppers in France, with only 47.8% and 44.1% stating that these influence their purchases, respectively

Reasons to Buy

• Identify how rising inflation is influencing how and where French consumers shop
• Learn about where the demand lies within the French apparel market, to allow you to maximise customer acquisition
• Understand consumer sentiment in the French apparel market and what this means for apparel brands’ next steps