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Menstrual Care in Germany

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    Report

  • 21 Pages
  • March 2025
  • Region: Germany
  • Euromonitor International
  • ID: 5950033
Value sales of menstrual care in Germany grew marginally in 2024. However, overall retail volume sales dipped below pre-pandemic levels, with the category coming under pressure from alternative products such as menstrual underwear and cups, which are considered more eco-friendly and reusable. They are also becoming increasingly available in Germany and are of higher quality.

The Menstrual Care in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Use of alternative methods places pressure on menstrual care in Germany
  • Johnson & Johnson strengthens leadership with established brands and marketing campaigns
  • Retail e-commerce regains momentum post-pandemic
PROSPECTS AND OPPORTUNITIES
  • Slim/thin/ultra-thin towels with wings to buck declining trend
  • Integration of AI to drive further development of retail e-commerce
  • Environmental concerns will continue to push innovation within menstrual care
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2019-2024
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2019-2024
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2019-2024
  • Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2021-2024
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2024-2029
  • Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2024-2029
TISSUE AND HYGIENE IN GERMANY
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retail developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2019-2024
  • Table 9 Infant Population 2019-2024
  • Table 10 Female Population by Age 2019-2024
  • Table 11 Total Population by Age 2019-2024
  • Table 12 Households 2019-2024
  • Table 13 Forecast Infant Population 2024-2029
  • Table 14 Forecast Female Population by Age 2024-2029
  • Table 15 Forecast Total Population by Age 2024-2029
  • Table 16 Forecast Households 2024-2029
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2020-2024
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2021-2024
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2019-2024
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2019-2024
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2024
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2024-2029
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources