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Menstrual Care in South Africa

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    Report

  • 22 Pages
  • March 2024
  • Region: South Africa
  • Euromonitor International
  • ID: 5950038
Demand for menstrual care in South Africa continued to increase in 2023, despite the country experiencing high inflation, driving up prices of food, transport and electricity. This also influenced the value performance of menstrual care, with rising costs ensuring that value growth was higher than volume growth. As a result, brands and retailers increasingly adapted to the demand for more affordable products.

The Menstrual Care in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSTRUAL CARE IN SOUTH AFRICAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers turn to more affordable menstrual care amid high inflation
  • Menstrual care diversifies into reusable offers
  • Towels with wings start to gain ground from pantyliners
PROSPECTS AND OPPORTUNITIES
  • Adding specific value is key to gaining share, while category is set to see new entries
  • Private label options boost affordability of towels
  • Specialised products to account for higher sales value increases
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 3 Retail Sales of Tampons by Application Format: % Value 2018-2023
  • Table 4 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 7 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2018-2023
  • Table 9 Infant Population 2018-2023
  • Table 10 Female Population by Age 2018-2023
  • Table 11 Total Population by Age 2018-2023
  • Table 12 Households 2018-2023
  • Table 13 Forecast Infant Population 2023-2028
  • Table 14 Forecast Female Population by Age 2023-2028
  • Table 15 Forecast Total Population by Age 2023-2028
  • Table 16 Forecast Households 2023-2028
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources