+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Menstrual Care in Tunisia

  • PDF Icon

    Report

  • 18 Pages
  • March 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 5950059
Menstrual care in Tunisia registered both moderate constant value and volume growth in 2023, despite continuing inflation and a challenging economy. Continuing population growth supported increased volume sales, as did frequent discounting from the major brands such as Lilas and Nana. However, Procter & Gamble’s Always offered the most generous discounts, such as 50% off a second packet of panty liners. It also offered bundles of both panty liners and towels.

The Menstrual Care in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Menstrual Care Including Intimate Wipes, Pantyliners, Tampons, Towels.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Menstrual Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

MENSTRUAL CARE IN TUNISIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Frequent discounting promotes volume sales
  • Recovery for Sancella in 2023
  • First private label brand launched
PROSPECTS AND OPPORTUNITIES
  • Continuing economic challenges may dampen value sales
  • Social media plays increasing role in promotion
  • Always brand emerges as formidable competitor
CATEGORY DATA
  • Table 1 Retail Sales of Menstrual Care by Category: Value 2018-2023
  • Table 2 Retail Sales of Menstrual Care by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Menstrual Care: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Menstrual Care: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Menstrual Care by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Menstrual Care by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN TUNISIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources