Bridal Wear Market Report 2026

The bridal wear market size has grown steadily in recent years. It will grow from $68.46 billion in 2025 to $71.18 billion in 2026 at a compound annual growth rate (CAGR) of 4%. The growth in the historic period can be attributed to rising spending on weddings, cultural importance of bridal appearance, growth of fashion retail networks, influence of celebrity weddings, expansion of designer bridal brands.

The bridal wear market size is expected to see steady growth in the next few years. It will grow to $83.04 billion in 2030 at a compound annual growth rate (CAGR) of 3.9%. The growth in the forecast period can be attributed to increasing digital bridal shopping platforms, rising demand for personalization, growing popularity of destination weddings, expansion of rental bridal services, increasing focus on sustainable fashion choices. Major trends in the forecast period include growing demand for customized and personalized bridal wear, increasing popularity of luxury and designer bridal collections, rising influence of cultural and traditional bridal fashion, expansion of bridal wear rental and subscription services, growing preference for sustainable and eco-friendly bridal fabrics.

The rising number of weddings is expected to propel the growth of the bridal wear market going forward. A wedding is a formal ceremony or celebration that marks the union of two individuals in marriage and includes various traditions, customs, and rituals that differ across cultures, religions, and societies. The growing demand for bridal wear is directly associated with the increasing number of weddings, as bridal outfits, along with related jewelry and accessories, play a central role in wedding ceremonies by representing tradition, fashion, and personal expression. For instance, in July 2025, according to the Australian Bureau of Statistics (ABS), an Australia-based national statistical agency, a total of 120,844 marriages were registered in Australia in 2024, reflecting a 2% increase compared to 2023. Therefore, the rising number of weddings is driving the growth of the bridal wear market.

Major companies operating in the bridal wear market are focusing on launching innovative and environmentally friendly bridal collections, such as eco-minded bridal wear, to enhance their revenue growth. Eco-minded bridal collections emphasize sustainability, ethical production practices, and reduced environmental impact. For instance, in March 2023, David's Bridal Inc., a US-based wedding dress retailer and designer, introduced REIMAGINE by DB Studio, its first eco-conscious bridal gown collection made using recycled fabrics. The REIMAGINE by DB Studio range is designed to create lasting memories while minimizing environmental impact for environmentally aware modern brides, aligning with the company’s broader goal of delivering accessible luxury. Priced between $299 and $599, the collection features unique designs that reflect current bridal fashion trends, including bold necklines, detailed back designs, versatile sleeve styles, and modern interpretations of classic lace aesthetics.

In December 2023, Allure Bridals Inc., a US-based bridal gown manufacturer and designer, acquired Portia and Scarlett for an undisclosed amount. This acquisition supports Allure Bridals’ global expansion strategy, enables diversification into formalwear, strengthens designer collaborations, and enhances overall brand recognition, reinforcing its position within the bridal wear market. Portia and Scarlett is an Australia-based bridal wear manufacturer offering a wide range of bridal and bridesmaid collections.

Major companies operating in the bridal wear market report are Pronovias Fashion Group, Vera Wang, Elie Saab France, Zuhair Murad, Alfred Angelo Inc., Justin Alexander Limited, Watters Designs Inc., Monique Lhuillier Inc., Oscar de la Renta, JLM Couture Inc., Paloma Blanca, Winnie Couture Inc., Naeem Khan Ltd., Moonlight Bridal Design Inc, Sophia Tolli, Theia Couture, Yumi Katsura International Co. Ltd., Madeline Gardner, Louis Vuitton Malletier, Giorgio Armani SpA, Harrods Limited.

North America was the largest region in the bridal wear market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal wear market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bridal wear market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bridal wear market consists of sales of products such as veils, bridal accessories, bridal shoes, bridal jewelry, bridal lingerie, silk fabrics, satin, Duchesse satin, shantung, chiffon, tulle, organza, lace, and other fabrics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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