Bridal Gowns Market Report 2026

The bridal gowns market size has grown strongly in recent years. It will grow from $47 billion in 2025 to $50.15 billion in 2026 at a compound annual growth rate (CAGR) of 6.7%. The growth in the historic period can be attributed to growth in global wedding ceremonies, expansion of bridal fashion houses, rising disposable income levels, strong demand for designer wedding apparel, cultural importance of wedding attire.

The bridal gowns market size is expected to see strong growth in the next few years. It will grow to $64.89 billion in 2030 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to increasing preference for personalized bridal wear, rising penetration of online bridal consultations, growing demand for eco-friendly wedding dresses, expansion of destination weddings, increasing influence of fashion trends and celebrity weddings. Major trends in the forecast period include increasing demand for customized bridal gowns, rising adoption of sustainable fabrics, growing influence of social media and digital bridal platforms, expansion of online bridal retail channels, enhanced focus on craftsmanship and detailing.

The expanding e-commerce sector is expected to drive the growth of the bridal gown market in the coming years. E-commerce growth refers to the rising volume of online transactions and sales, fueled by technological advancements and evolving consumer behaviors. This growth can be further enhanced through website optimization and personalized marketing strategies that improve the user experience. Bridal gowns contribute to e-commerce expansion by targeting a niche market, offering customization options and online fittings that appeal to brides seeking convenience and unique styles. For example, in November 2023, according to the International Trade Administration, a US-based government agency, UK e-commerce revenues are projected to grow at an annual average rate of 12.6% by 2025, reaching $285.6 billion. Therefore, the increasing growth of e-commerce is supporting the expansion of the bridal gown market.

Major companies operating in the bridal gowns market are focused on introducing innovative solutions, such as eco-minded bridal collections, to gain a competitive edge in the market. Eco-minded bridal collections refer to wedding dress lines that prioritize sustainability, ethical production, and the use of eco-friendly materials. For instance, in March 2023, David's Bridal Inc., a US-based clothing brand that specializes in wedding dresses, launched REIMAGINE by DB Studio, their first-ever eco-minded collection of gowns made from effortlessly chic recycled fabrics. The REIMAGINE by DB Studio line is meticulously developed to elicit long-lasting recollections while lowering the environmental effect for the sustainably modern bride, as part of an ongoing goal to deliver the new luxury to all clients. The collection, which ranges in price from $299 to $599, features unique designs that highlight this season's essential looks and trends, such as dramatic necklines, elaborate back detailing, adaptable sleeve options, contemporary interpretations of the traditional lace appearance, and more.

In July 2023, CION Investment Corporation, a US-based business development company, acquired David's Bridal for $20 million. This acquisition could significantly lower CION's debt load, and the store portfolio will improve the company's capacity to capitalize on the anticipated post-COVID wedding business resurgence and set it up for future success. Through the CION transaction, David’s Bridal will continue operations at up to 195 stores, preserving 7,000 jobs across the country. David's Bridal is a US-based clothing company that specializes in wedding dresses, bridesmaid dresses, and other formal wear.

Major companies operating in the bridal gowns market are Louis Vuitton, Maggie Sottero Designs LLC, Pronovias Fashion Group, Vera Wang, Rosa Clara, Elie Saab France, Alfred Angelo Inc., Marchesa, Impression Bridal, Kleinfeld Bridal Corp., Justin Alexander Limited, Pepe Botella, Monique Lhuillier, Oscar De La Renta, JLM Couture Inc., Paloma Blanca, Mon Cheri Bridals, Moonlight Bridal Design Inc, Yumi Katsura International Co. Ltd, Atelier Eme, Franc Sarabia, Yolancris, Madeline Gardner New York, Naeem Khan, Carolina Herrera, De La Cierva & Nicolás, Lee Seung Jin, Guangdong Famory (Group) Co. Ltd., Jinchao.

Asia-Pacific was the largest region in the bridal gowns market in 2025. It is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal gowns market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bridal gowns market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bridal gowns market consists of sales of silk fabrics, satin, Duchesse satin, shantung, chiffon, tulle, organza, lace, and other fabrics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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