Anti- counterfeit Packaging Market Overview, 2024-29

The global anti-counterfeit packaging industry stands as a bulwark against the proliferation of counterfeit products, safeguarding consumer safety, brand integrity, and market competitiveness across diverse sectors. With the rise of global trade, e-commerce, and technological advancements, the threat posed by counterfeit goods has become increasingly pervasive, spanning industries such as pharmaceuticals, food and beverages, electronics, cosmetics, and luxury goods. In response, the anti-counterfeit packaging industry has emerged as a vital line of defence, leveraging a wide array of innovative technologies and security features to authenticate products, deter counterfeiters, and protect supply chains.

From tamper-evident seals and holographic labels to RFID tags, QR codes, and track-and-trace systems, anti-counterfeit packaging solutions offer multi-layered protection against counterfeit infiltration, ensuring product authenticity and consumer trust. Regulatory mandates, consumer awareness campaigns, and industry initiatives drive the adoption of anti-counterfeit packaging worldwide, compelling companies to invest in robust measures to combat counterfeit threats and uphold brand reputation. As the global economy becomes increasingly interconnected and digitalized, the role of anti-counterfeit packaging in preserving product integrity and mitigating risks continues to evolve, shaping the future landscape of consumer protection and brand authentication on a global scale.

According to the report “Global Anti-counterfeit Packaging Market Outlook, 2029”, the market is anticipated to cross USD 250 Billion by 2029, increasing from USD 147.57 Billion in 2023. The market is expected to grow with 10.07% CAGR by 2024-29. The proliferation of counterfeit products across various industries, including pharmaceuticals, food and beverages, electronics, and luxury goods, fuels the demand for anti-counterfeit packaging. As counterfeiters become more sophisticated, companies seek robust solutions to protect their products and brand integrity. As well, the market for counterfeit goods is expanding quickly.

These illicit activities have very serious repercussions, including lost sales, health problems, and irreparable harm to companies. In the current situation, digital anti-counterfeiting packaging solutions are the "go-to solution" for preventing financial losses, health hazards, internet scams, and a host of other criminal activities. Various forms of overt and covert anti-counterfeit packaging are preventing the counterfeiting of susceptible items worldwide. They are directly and indirectly preserving consumers' lives and financial stability. Growing consumer awareness about the risks associated with counterfeit products drives demand for anti-counterfeit packaging. Consumers are increasingly vigilant and seek assurance of product authenticity and safety, prompting companies to invest in visible security features to protect against counterfeit infiltration. Rapid advancements in packaging technologies, such as RFID tags, QR codes, and holographic labels, empower companies to implement sophisticated anti-counterfeit measures. Innovations in digital authentication, serialisation, and tamper detection enhance product traceability and security, driving the adoption of anti-counterfeit packaging solutions.

Major Drivers

• Stringent Regulatory Environment: Governments and regulatory bodies globally are enacting stringent regulations and standards to combat counterfeiting and protect consumer interests. Regulatory mandates often require companies to implement anti-counterfeit measures such as tamper-evident seals, serialisation, unique identification codes, and track-and-trace systems. Compliance with these regulations drives the adoption of anti-counterfeit packaging solutions across industries, particularly in sectors with high counterfeit vulnerability such as pharmaceuticals, food and beverages, electronics, and luxury goods.
• Consumer Awareness and Demand for Authenticity: Growing consumer awareness about the prevalence and risks of counterfeit products fuels the demand for anti-counterfeit packaging. Consumers are increasingly vigilant and seek assurance of product authenticity and safety. Visible security features such as holographic labels, QR codes, and tamper-evident seals instill confidence in consumers and help them make informed purchasing decisions. As consumer preferences shift towards authentic and genuine products, companies invest in anti-counterfeit packaging to maintain consumer trust and loyalty.

Major Challenges

• Supply Chain Fragmentation: Global supply chains are often fragmented, involving multiple stakeholders across different regions and countries. Ensuring the integrity and security of the entire supply chain, from raw material sourcing to distribution and retail, presents challenges in terms of coordination, communication, and collaboration among diverse stakeholders. Counterfeiters exploit vulnerabilities in fragmented supply chains to infiltrate counterfeit products, making it challenging for companies to detect and prevent counterfeit activities effectively.
• Regulatory Compliance: Navigating complex and evolving regulatory landscapes across different regions and jurisdictions presents compliance challenges for companies operating in the global marketplace. Regulatory requirements related to anti-counterfeit packaging, labelling, serialisation, and product authentication vary widely, adding complexity and administrative burden to compliance efforts. Ensuring alignment with diverse regulatory mandates while maintaining operational efficiency can be daunting for companies seeking to deploy anti-counterfeit solutions.

Based on the technology types, they are segmented into mass encoding, RFID, holograms, forensic markers, tamper evidence, smart packaging, and others. The applications are bifurcated into pharmaceuticals, food and beverage, apparel and footwear, automotive, personal care, electrical and electronics, luxury goods, and others.

Forensic markers significantly contribute to the market since they are usually imperceptible to the unaided eye and are perfect for surreptitious product authentication. These markers provide covert authentication that is challenging for counterfeiters to identify or imitate. They can be included in labels, inks, or packaging materials without changing the look of the package. Forensic markers enable traceability and product authentication throughout the supply chain, from manufacturing to distribution and retail. By embedding these markers into packaging materials or product components, companies can track the movement of products, verify their authenticity, and detect any unauthorised diversions or tampering.

Furthermore, the forensic markers can be customised and tailored to meet the specific authentication needs of different industries and applications. Companies can choose from a wide range of marker formulations and detection methods, allowing for versatile implementation across diverse product lines and packaging formats. Furthermore, the personal care segment contributes to the anti-counterfeit packaging market. Personal care products, including cosmetics, skincare, haircare, and fragrances, are highly susceptible to counterfeiting due to their popularity, brand value, and high profit margins. Counterfeit personal care products not only infringe on brand trademarks and intellectual property but also pose serious health and safety risks to consumers. Anti-counterfeit packaging’s solutions help protect personal care brands by enabling authentication and verification of genuine products, safeguarding brand reputation and consumer trust. Furthermore, in a highly competitive market landscape, personal care brands seek to differentiate themselves and stand out from competitors. Authenticity and product quality are key differentiators that drive consumer preference and brand loyalty. By investing in anti-counterfeit packaging solutions, personal care companies signal their commitment to product integrity and consumer safety, gaining a competitive edge in the market and enhancing brand reputation.

Based on the report, the five regions covered include North America, Europe, Asia Pacific, South America, the Middle East, and Africa.

Asia Pacific significantly contributes to the market. The Asia Pacific area is characterised by a range of economies and differing degrees of regulatory enforcement and intellectual property protection. As a result, there is a notable prevalence of counterfeit goods in a number of industries, including luxury goods, food and beverage, electronics, and medicines. The need for anti-counterfeit packaging solutions is being driven by the substantial threats that the growth of counterfeit items presents to consumer health and safety, brand reputation, and market integrity. Asia-Pacific countries, particularly China, India, and Southeast Asian nations, serve as global manufacturing hubs for a wide range of products.

The region's prominence in manufacturing makes it susceptible to counterfeit infiltration, as counterfeiters exploit supply chain vulnerabilities to introduce counterfeit goods into global markets. Companies operating in the region seek robust anti-counterfeit packaging solutions to protect their products and brand reputation amid the prevalence of counterfeit threats. Growing consumer awareness about the risks associated with counterfeit products and the importance of product authenticity has heightened demand for anti-counterfeit packaging in the Asia-Pacific region. Consumers are increasingly vigilant and seek assurance that the products they purchase are genuine and safe for use. Visible security features and authentication technologies on product packaging provide consumers with confidence and peace of mind, driving the adoption of anti-counterfeit solutions by companies operating in the region. In the fight against counterfeiting, the Asia-Pacific region's e-commerce platforms have grown at a rapid pace, posing new opportunities and difficulties. Online markets provide distribution channels for fake goods, creating difficulties for authorities and brand owners. To prevent counterfeit goods from infiltrating their products and preserve customer confidence in online transactions, businesses are investing in anti-counterfeit packaging solutions designed specifically for e-commerce platforms.

Leading suppliers of anti-counterfeit packaging are emphasizing the geographic and product diversification of their operations. They provide counterfeit protection solutions pertinent to the targeted end-use industries. Additionally, producers are working to develop covert counterfeit packaging options for the healthcare sector that are difficult to spot on the product and package. In April 2022, to provide industrial producers with an automated solution for tape applications that require accuracy, repeatability, and high output, 3M and Innovative Automation Inc. recently announced their alliance.

Industrial companies may employ 3M Tape in their assembly processes while increasing throughput, improving quality, reducing or repurposing manual labor, and reducing rework thanks to the RoboTape System for 3MTM Tape. Players in the anti-counterfeit packaging industry focus on implementing different growth strategies to strengthen their offerings and expand their market reach. These strategies involve new product developments & launches, partnerships & collaborations, and customer retention. These players heavily invest in research & development to introduce innovative solutions in the packaging industry.

• In September 2022, 3M established the “3M Verify platform” to verify and report counterfeits of 3M products. This platform was built on the success of its anti-counterfeit reporting during the COVID-19 pandemic, which included all the products made by the company. Using the platform, the company can take action to deter or stop fraud to ensure consumer safety.
• In October 2022, Drug delivery systems maker Gerresheimer and science and technology company Merck have jointly developed a digital twin solution to maintain traceability and trust in the pharmaceutical supply chain. The firms have collaborated & developed a Proof of Concept (PoC) to offer primary packaging with a unique ID to access its trustworthy digital twin.
• In June 2022, ExxonMobil Lubricants declared the launch of the 'Mobil Super'- a lubricant for passenger vehicles made available with improved packaging offering a new QR-code-based anti-counterfeit feature on the bottles for the customers to verify the product authenticity.
• In April 2022, 3M announced a partnership with Innovative Automation Inc. to offer an automated solution for tape applications that need precision, repeatability, and high output to industrial producers. The RoboTapeTM System for 3MTM Tape enables industrial producers to use 3M Tape in their assembly operations while increasing throughput, enhancing quality, minimizing or re-tasking manual labor, and lowering rework.
• In April 2022, Avery Dennison announced that operations would begin in its new state-of-the-art manufacturing facility in Greater Noida. The company will consolidate its manufacturing operations through this new facility to better serve customer demands while optimizing new technology and leveraging improved efficiencies.
• In March 2022, Avery Dennison Corporation announced the acquisition of Catchpoint Ltd, a UK company based in Yorkshire, England, and its linerless label technology.
• In February 2022, Avery Dennison Corporation announced the launch of AD Stretch, a first-of-its-kind program in the labels industry aimed at collaborating with startup innovators to solve critical challenges and create new opportunities in sustainability, customer experience, and value chains.
• In February 2022, Avery Dennison Corporation announced the acquisition of TexTrace AG, a technology developer specializing in custom-made woven and knitted RFID products that can be sewn onto or inserted into garments.

Considered in this report

• Geography: Global
• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Global Anti-Counterfeit Packaging market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Technology

• Mass Encoding
• RFID
• Holograms
• Forensic markers
• Tamper Evidence
• Smart Packaging
• Others

By Application

• Pharmaceuticals
• Food & beverage
• Apparel & footwear
• Automotive
• Personal care
• Electrical & electronics
• Luxury goods
• Others

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases.

After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Anti-Counterfeit Packaging industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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