This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
The datafication market size has grown rapidly in recent years. It will grow from $392.39 billion in 2024 to $443.24 billion in 2025 at a compound annual growth rate (CAGR) of 13%. The growth in the historic period can be attributed to proliferation of internet connectivity, exponential growth of data volumes, development of advanced analytics tools, emergence of cloud computing, increasing digitization of businesses.
The datafication market size is expected to see rapid growth in the next few years. It will grow to $718.75 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to emphasis on data privacy and security, acceleration of 5G networks, evolution of quantum computing, rise of data regulation and compliance measures, expansion of internet of things (IoT) devices. Major trends in the forecast period include augmented analytics, personalized customer experiences, smart cities and urban planning, enhanced cybersecurity solutions, sustainable and ethical data practices.
An increasing volume of data generation is expected to propel the growth of the datafication market going forward. Data generation refers to creating or producing new data through various means, such as collecting data from sources, conducting surveys, performing experiments, or generating data through algorithms and simulations. It arises due to the influence of digital technologies and the growing interconnectedness of the global economy. Datafication is used in data generation because it transforms various aspects of businesses, customers, and users into quantifiable, usable, and actionable data, thereby facilitating the collection, analysis, and utilization of vast amounts of information. For instance, in March 2021, according to reports published by The World Bank Group, a US-based international organizations, global internet traffic surged from over 3 zettabytes in 2020 to a projected 4.8 zettabytes in 2022, representing a 50% increase and equivalent to 150,000 gigabytes per second, which underscores the escalating volume of data creation. Therefore, the increasing volume of data generation is driving the growth of the datafication market.
Major companies operating in the datafication market are concentrating on the development of advanced solutions, such as new IBM business analytics enterprise software to break down data silos, to gain a competitive edge in the market. This software refers to software that helps organizations consolidate data from disparate sources and eliminate data silos, enabling them to make data-driven decisions quickly and navigate unpredictable disruptions. For instance, in November 2023, the International Business Machines Corporation (IBM), a US-based multinational technology company, launched IBM business analytics enterprise, a new software to break down data silos and streamline planning and analytics. This platform offers features including data silo breakdown and business intelligence capabilities, alongside technological advancements such as AI-powered planning and multidimensional analysis. Its significance in the datafication market lies in enabling enterprises to become more data-driven by providing comprehensive access to analytics tools and breaking down data and analytics silos, fostering streamlined planning and data-driven decision-making.
In February 2022, Alteryx Inc., a US-based computer software company, acquired Trifacta for $400 million. This acquisition underscores Alteryx's commitment to fortify cloud capabilities, leveraging Trifacta's cloud-based visual data platform for enhanced data connectivity, transformation, quality assurance, and automated data pipelines, highlighting the pivotal role of data technology companies in advancing the datafication market. Trifacta is a US-based software company that develops data-wrangling solutions, including datafication solutions.
Major companies operating in the datafication market are Amazon Web Services Inc., Alphabet Inc, Microsoft Corporation, Dell EMC, The International Business Machines Corporation, Oracle Corporation, SAP SE, ABB Group, Hewlett-Packard Enterprise (HPE), Emerson Electric Co., SAS Institute Inc., Teradata Corporation, Workiva Inc., DataRobot Inc., Xceptor, Matillion Limited, Dbt Labs Inc., mParticle, Veryfi Inc., Coalesce.io, Search Discovery Inc., Crosser Technologies, Decodable, Osmos, Precog, Flatfile Inc.
North America was the largest region in the datafication market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the datafication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the datafication market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The datafication market consists of revenues earned by entities by providing services such as data analytics, data management, predictive modeling, machine learning, data visualization, data warehousing, data mining, big data consulting, cloud services, data integration and business intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. The datafication market also includes sales of products such as IoT devices and sensors, connected vehicles, smart home devices, and smart manufacturing equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Datafication refers to the process of converting diverse aspects of human activities, business operations, and the environment into data for analysis and decision-making, involving transforming analog information into digital data. This digital transformation facilitates enhanced insights, predictive analytics, and informed decision-making.
The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.
The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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The datafication market size has grown rapidly in recent years. It will grow from $392.39 billion in 2024 to $443.24 billion in 2025 at a compound annual growth rate (CAGR) of 13%. The growth in the historic period can be attributed to proliferation of internet connectivity, exponential growth of data volumes, development of advanced analytics tools, emergence of cloud computing, increasing digitization of businesses.
The datafication market size is expected to see rapid growth in the next few years. It will grow to $718.75 billion in 2029 at a compound annual growth rate (CAGR) of 12.8%. The growth in the forecast period can be attributed to emphasis on data privacy and security, acceleration of 5G networks, evolution of quantum computing, rise of data regulation and compliance measures, expansion of internet of things (IoT) devices. Major trends in the forecast period include augmented analytics, personalized customer experiences, smart cities and urban planning, enhanced cybersecurity solutions, sustainable and ethical data practices.
An increasing volume of data generation is expected to propel the growth of the datafication market going forward. Data generation refers to creating or producing new data through various means, such as collecting data from sources, conducting surveys, performing experiments, or generating data through algorithms and simulations. It arises due to the influence of digital technologies and the growing interconnectedness of the global economy. Datafication is used in data generation because it transforms various aspects of businesses, customers, and users into quantifiable, usable, and actionable data, thereby facilitating the collection, analysis, and utilization of vast amounts of information. For instance, in March 2021, according to reports published by The World Bank Group, a US-based international organizations, global internet traffic surged from over 3 zettabytes in 2020 to a projected 4.8 zettabytes in 2022, representing a 50% increase and equivalent to 150,000 gigabytes per second, which underscores the escalating volume of data creation. Therefore, the increasing volume of data generation is driving the growth of the datafication market.
Major companies operating in the datafication market are concentrating on the development of advanced solutions, such as new IBM business analytics enterprise software to break down data silos, to gain a competitive edge in the market. This software refers to software that helps organizations consolidate data from disparate sources and eliminate data silos, enabling them to make data-driven decisions quickly and navigate unpredictable disruptions. For instance, in November 2023, the International Business Machines Corporation (IBM), a US-based multinational technology company, launched IBM business analytics enterprise, a new software to break down data silos and streamline planning and analytics. This platform offers features including data silo breakdown and business intelligence capabilities, alongside technological advancements such as AI-powered planning and multidimensional analysis. Its significance in the datafication market lies in enabling enterprises to become more data-driven by providing comprehensive access to analytics tools and breaking down data and analytics silos, fostering streamlined planning and data-driven decision-making.
In February 2022, Alteryx Inc., a US-based computer software company, acquired Trifacta for $400 million. This acquisition underscores Alteryx's commitment to fortify cloud capabilities, leveraging Trifacta's cloud-based visual data platform for enhanced data connectivity, transformation, quality assurance, and automated data pipelines, highlighting the pivotal role of data technology companies in advancing the datafication market. Trifacta is a US-based software company that develops data-wrangling solutions, including datafication solutions.
Major companies operating in the datafication market are Amazon Web Services Inc., Alphabet Inc, Microsoft Corporation, Dell EMC, The International Business Machines Corporation, Oracle Corporation, SAP SE, ABB Group, Hewlett-Packard Enterprise (HPE), Emerson Electric Co., SAS Institute Inc., Teradata Corporation, Workiva Inc., DataRobot Inc., Xceptor, Matillion Limited, Dbt Labs Inc., mParticle, Veryfi Inc., Coalesce.io, Search Discovery Inc., Crosser Technologies, Decodable, Osmos, Precog, Flatfile Inc.
North America was the largest region in the datafication market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the datafication market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the datafication market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The datafication market consists of revenues earned by entities by providing services such as data analytics, data management, predictive modeling, machine learning, data visualization, data warehousing, data mining, big data consulting, cloud services, data integration and business intelligence. The market value includes the value of related goods sold by the service provider or included within the service offering. The datafication market also includes sales of products such as IoT devices and sensors, connected vehicles, smart home devices, and smart manufacturing equipment. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
Datafication refers to the process of converting diverse aspects of human activities, business operations, and the environment into data for analysis and decision-making, involving transforming analog information into digital data. This digital transformation facilitates enhanced insights, predictive analytics, and informed decision-making.
The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.
The main types of chemicals in datafication are behavioral datafication, social datafication, geospatial datafication, transactional datafication, and sensor datafication. Behavioral datafication involves the collection and analysis of data related to human behaviors, actions, and interactions, often derived from digital platforms and devices. It includes a variety of components, such as solutions and services and has deployment modes of cloud and on-premises. The applications under it are defined as blockchain, artificial intelligence for IT operations (AIOps), cognitive computing, edge computing, FinOps, and others as well employed in various industries are banking, financial services and insurance (BFSI), healthcare, IT and telecom, retail, government and defense, manufacturing, media and entertainment and others.
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
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Table of Contents
1. Executive Summary2. Datafication Market Characteristics3. Datafication Market Trends and Strategies4. Datafication Market - Macro Economic Scenario Including the Impact of Interest Rates, Inflation, Geopolitics, Covid and Recovery on the Market32. Global Datafication Market Competitive Benchmarking and Dashboard33. Key Mergers and Acquisitions in the Datafication Market34. Recent Developments in the Datafication Market
5. Global Datafication Growth Analysis and Strategic Analysis Framework
6. Datafication Market Segmentation
7. Datafication Market Regional and Country Analysis
8. Asia-Pacific Datafication Market
9. China Datafication Market
10. India Datafication Market
11. Japan Datafication Market
12. Australia Datafication Market
13. Indonesia Datafication Market
14. South Korea Datafication Market
15. Western Europe Datafication Market
16. UK Datafication Market
17. Germany Datafication Market
18. France Datafication Market
19. Italy Datafication Market
20. Spain Datafication Market
21. Eastern Europe Datafication Market
22. Russia Datafication Market
23. North America Datafication Market
24. USA Datafication Market
25. Canada Datafication Market
26. South America Datafication Market
27. Brazil Datafication Market
28. Middle East Datafication Market
29. Africa Datafication Market
30. Datafication Market Competitive Landscape and Company Profiles
31. Datafication Market Other Major and Innovative Companies
35. Datafication Market High Potential Countries, Segments and Strategies
36. Appendix
Executive Summary
Datafication Global Market Report 2025 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on datafication market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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Description
Where is the largest and fastest growing market for datafication? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The datafication market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Scope
Markets Covered:
1) By Type: Behavioral Datafication; Social Datafication; Geospatial Datafication; Transactional Datafication; Sensor Datafication2) By Component: Solutions; Services
3) By Deployment: Cloud; On-Premises
4) By Application: Blockchain; AIops; Cognitive Computing; Edge Computing; FinOps; Other Applications
5) By Vertical: Banking Financial Services And Insurance (BFSI); Healthcare; IT And Telecom; Retail; Government And Defense; Manufacturing; Media And Entertainment; Other Verticals
Subsegments:
1) By Behavioral Datafication: User Interaction Tracking; Engagement Analytics; Preference And Habit Analysis2) By Social Datafication: Social Media Data Analysis; Network And Relationship Mapping; Sentiment Analysis
3) By Geospatial Datafication: Location Tracking And Analytics; Geographic Information Systems (GIS); Mapping And Spatial Analysis
4) By Transactional Datafication: Sales And Purchase Data Analysis; Customer Transaction Tracking; Financial Transaction Analysis
5) By Sensor Datafication: IoT Sensor Data Collection; Environmental Monitoring; Smart Device Data Analytics
Key Companies Mentioned: Amazon Web Services Inc.; Alphabet Inc; Microsoft Corporation; Dell EMC; The International Business Machines Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Companies Mentioned
Some of the major companies featured in this Datafication market report include:- Amazon Web Services Inc.
- Alphabet Inc
- Microsoft Corporation
- Dell EMC
- The International Business Machines Corporation
- Oracle Corporation
- SAP SE
- ABB Group
- Hewlett-Packard Enterprise (HPE)
- Emerson Electric Co.
- SAS Institute Inc.
- Teradata Corporation
- Workiva Inc.
- DataRobot Inc.
- Xceptor
- Matillion Limited
- Dbt Labs Inc.
- mParticle
- Veryfi Inc.
- Coalesce.io
- Search Discovery Inc.
- Crosser Technologies
- Decodable
- Osmos
- Precog
- Flatfile Inc.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 200 |
| Published | March 2025 |
| Forecast Period | 2025 - 2029 |
| Estimated Market Value ( USD | $ 443.24 Billion |
| Forecasted Market Value ( USD | $ 718.75 Billion |
| Compound Annual Growth Rate | 12.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 27 |
