Bridal Gowns Global Market Report 2024

The bridal gowns market size has grown strongly in recent years. It will grow from $40.16 billion in 2023 to $43.7 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The expansion observed during the historical period can be attributed to several factors, including the influence of cultural traditions surrounding weddings, the impact of the industrial revolution on manufacturing and production processes, the rise of fashion magazines disseminating bridal trends, the influence of Hollywood on bridal fashion, and the post-war bridal boom characterized by an increase in weddings and demand for bridal attire.

The bridal gowns market size is expected to see strong growth in the next few years. It will grow to $58.19 billion in 2028 at a compound annual growth rate (CAGR) of 7.4%. Anticipated growth in the forecast period can be attributed to several factors, including the influence of the sustainable fashion movement, the digitalization of the shopping experience, the prevalence of influencer marketing, a rising demand for inclusive sizing options, and the increasing popularity of destination weddings. Major trends expected during this period encompass the incorporation of technology such as smart fabrics into bridal gowns, the rise of minimalist designs, the fusion of traditional and modern elements in bridal fashion, the adoption of virtual try-on experiences for brides, and the emphasis on eco-friendly practices in the production of bridal gowns.

The upward trend in the number of weddings is expected to drive the expansion of the bridal gowns market in the foreseeable future. Weddings, serving as ceremonies or celebrations of marriage, are imbued with various traditions, customs, and rituals that vary across cultures, religions, and social strata. The growing demand for bridal gowns is intricately linked to the increasing prevalence of weddings, as these garments hold a central role in the ceremony, embodying tradition, style, and personal expression for couples tying the knot. For example, as per data from the National Center for Health Statistics (NCHS), a US-based government agency, the number of marriages in the U.S. surged from 1,676,911 in 2020 to 1,985,072 in 2021, accompanied by an elevation in the marriage rate from 5.1 marriages per 1,000 to 6.0. Consequently, the burgeoning number of weddings is propelling the growth of the bridal gowns market.

Key players in the bridal gowns market are channeling their efforts towards introducing innovative solutions, such as eco-minded bridal collections, to gain a competitive advantage. Eco-minded bridal collections encompass wedding dress lines that prioritize sustainability, ethical production, and the utilization of eco-friendly materials. For instance, in March 2023, David's Bridal Inc., a US-based clothing brand specializing in wedding dresses, unveiled REIMAGINE by DB Studio, its inaugural eco-minded collection of gowns crafted from elegantly recycled fabrics. The REIMAGINE by DB Studio line is meticulously curated to evoke enduring memories while mitigating environmental impact for the sustainably conscious bride, aligning with the brand's ongoing commitment to delivering contemporary luxury to all customers. Priced between $299 and $599, the collection showcases distinctive designs reflecting essential trends of the season, including striking necklines, intricate back detailing, versatile sleeve options, contemporary renditions of traditional lace motifs, and more.

In July 2023, CION Investment Corporation, a business development company headquartered in the United States, finalized the acquisition of David's Bridal for $20 million. This strategic move is expected to significantly reduce CION's debt burden while simultaneously enhancing the company's ability to capitalize on the anticipated resurgence in the wedding business following the COVID-19 pandemic. The acquisition will enable David's Bridal to continue operating up to 195 stores, thereby preserving approximately 7,000 jobs across the country. David's Bridal, a renowned clothing company based in the US, specializes in offering a wide range of wedding dresses, bridesmaid dresses, and other formal wear attire.

Major companies operating in the bridal gowns market report are Louis Vuitton, Macy's Inc., Harrods Limited, Maggie Sottero Designs LLC, Pronovias Fashion Group, Vera Wang, Rosa Clara, Elie Saab France, Alfred Angelo Inc., Marchesa, Impression Bridal, Kleinfeld Bridal Corp., Justin Alexander Limited, Pepe Botella, Monique Lhuillier, Oscar De La Renta, JLM Couture Inc., Paloma Blanca, Mon Cheri Bridals, Moonlight Bridal Design Inc, Yumi Katsura International Co. Ltd, Atelier Eme, Franc Sarabia, Yolancris, Madeline Gardner New York, Naeem Khan, Carolina Herrera, De La Cierva & Nicolás, Lee Seung Jin, Guangdong Famory (Group) Co. Ltd., Jinchao.

Asia-Pacific was the largest region in the bridal gowns market in 2023. It is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal gowns market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bridal gowns market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Bridal gowns, also known as wedding gowns, are elegantly crafted dresses worn by brides on their wedding day, serving as a focal point of the ceremony. These gowns typically feature intricate designs, luxurious fabrics, and graceful silhouettes tailored to reflect the bride's personal style and complement the overall wedding theme.

Key types of bridal gowns include mermaid-style dresses, ball gowns, A-line dresses, trumpet dresses, tea-length wedding dresses, and sheath wedding dresses. Mermaid-style dresses are characterized by their form-fitting silhouette that hugs the body from the chest to the knee before flaring out dramatically at the hem, resembling the shape of a mermaid's tail. These dresses are available in both ready-made and customized options and are distributed through various channels including online platforms and brick-and-mortar stores. They serve multiple purposes including rental services, wedding consultations, photography sessions, personal purchases, and more.

The bridal gowns market research report is one of a series of new reports that provides bridal gowns market statistics, including bridal gowns industry global market size, regional shares, competitors with a bridal gowns market share, detailed bridal gowns market segments, market trends and opportunities, and any further data you may need to thrive in the bridal gowns industry. This bridal gowns market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The bridal gowns market consists of sales of silk fabrics, satin, Duchesse satin, shantung, chiffon, tulle, organza, lace, and other fabrics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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