Bridal Gowns Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The bridal gowns market size has grown strongly in recent years. It will grow from $43.7 billion in 2024 to $47.41 billion in 2025 at a compound annual growth rate (CAGR) of 8.5%. The growth in the historic period can be attributed to cultural traditions, industrial revolution, rise of fashion magazines, Hollywood influence, post-war bridal boom.

The bridal gowns market size is expected to see strong growth in the next few years. It will grow to $62.14 billion in 2029 at a compound annual growth rate (CAGR) of 7%. The growth in the forecast period can be attributed to sustainable fashion movement, digitalization of shopping experience, influencer marketing, increasing demand for inclusive sizing options, growth of destination weddings. Major trends in the forecast period include incorporation of technology such as smart fabrics, rise of minimalist designs, fusion of traditional and modern elements, virtual try-on experiences, eco-friendly bridal gowns.

The increasing growth of e-commerce is expected to drive the growth of the bridal gown market in the coming years. E-commerce growth, fueled by advancements in technology and shifting consumer behaviors, enables businesses to cater to a wider audience with greater convenience. The rise of online shopping is especially impactful in niche markets like bridal gowns, where customizations, virtual fittings, and the ability to browse a variety of styles attract brides looking for unique, personalized options. For example, in November 2023, the International Trade Administration projected that UK e-commerce revenues would grow at an annual rate of 12.6% by 2025, reaching $285.6 billion, from 36.3% of the overall retail industry in 2021. This surge in e-commerce is driving the bridal gown market as more brides turn to online platforms for convenience, customization, and a broader selection of styles.

Major companies operating in the bridal gowns market are focused on introducing innovative solutions, such as eco-minded bridal collections, to gain a competitive edge in the market. Eco-minded bridal collections refer to wedding dress lines that prioritize sustainability, ethical production, and the use of eco-friendly materials. For instance, in March 2023, David's Bridal Inc., a US-based clothing brand that specializes in wedding dresses, launched REIMAGINE by DB Studio, their first-ever eco-minded collection of gowns made from effortlessly chic recycled fabrics. The REIMAGINE by DB Studio line is meticulously developed to elicit long-lasting recollections while lowering the environmental effect for the sustainably modern bride, as part of an ongoing goal to deliver the new luxury to all clients. The collection, which ranges in price from $299 to $599, features unique designs that highlight this season's essential looks and trends, such as dramatic necklines, elaborate back detailing, adaptable sleeve options, contemporary interpretations of the traditional lace appearance, and more.

In July 2023, CION Investment Corporation, a US-based business development company, acquired David's Bridal for $20 million. This acquisition could significantly lower CION's debt load, and the store portfolio will improve the company's capacity to capitalize on the anticipated post-COVID wedding business resurgence and set it up for future success. Through the CION transaction, David’s Bridal will continue operations at up to 195 stores, preserving 7,000 jobs across the country. David's Bridal is a US-based clothing company that specializes in wedding dresses, bridesmaid dresses, and other formal wear.

Major companies operating in the bridal gowns market are Louis Vuitton, Macy's Inc., Harrods Limited, Maggie Sottero Designs LLC, Pronovias Fashion Group, Vera Wang, Rosa Clara, Elie Saab France, Alfred Angelo Inc., Marchesa, Impression Bridal, Kleinfeld Bridal Corp., Justin Alexander Limited, Pepe Botella, Monique Lhuillier, Oscar De La Renta, JLM Couture Inc., Paloma Blanca, Mon Cheri Bridals, Moonlight Bridal Design Inc, Yumi Katsura International Co. Ltd, Atelier Eme, Franc Sarabia, Yolancris, Madeline Gardner New York, Naeem Khan, Carolina Herrera, De La Cierva & Nicolás, Lee Seung Jin, Guangdong Famory (Group) Co. Ltd., Jinchao.

Asia-Pacific was the largest region in the bridal gowns market in 2024. It is expected to be the fastest-growing region in the forecast period. The regions covered in the bridal gowns market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the bridal gowns market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The bridal gowns market consists of sales of silk fabrics, satin, Duchesse satin, shantung, chiffon, tulle, organza, lace, and other fabrics. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Bridal gowns, also known as wedding gowns, refer to exquisitely designed dresses worn by brides on their wedding day. These are the key elements of the wedding ceremony that often showcase intricate craftsmanship, fabrics, and elegant silhouettes tailored to reflect the bride's style and complement the overall wedding theme.

The main types of bridal gowns are mermaid-style dresses, ball gowns, A-line dresses, trumpet dresses, tea-length wedding dresses, and sheath wedding dresses. Mermaid-style dresses are form-fitting gowns that hug the body from the chest to the knee, then flare out dramatically towards the hem, resembling the shape of a mermaid's tail. These are available in ready-made and customized categories and are sold through online and offline distribution channels. These are used for several applications, including wedding dress renting services, wedding consultants, photographic studios, personal purchases, and others.

The main types of bridal gowns are mermaid-style dresses, ball gowns, A-line dresses, trumpet dresses, tea-length wedding dresses, and sheath wedding dresses. Mermaid-style dresses are form-fitting gowns that hug the body from the chest to the knee, then flare out dramatically towards the hem, resembling the shape of a mermaid's tail. These are available in ready-made and customized categories and are sold through online and offline distribution channels. These are used for several applications, including wedding dress renting services, wedding consultants, photographic studios, personal purchases, and others.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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