Beauty Devices Global Market Report 2024

The beauty device market size has grown rapidly in recent years. It will grow from $44.84 billion in 2023 to $51.86 billion in 2024 at a compound annual growth rate (CAGR) of 15.7%. The growth observed during the historical period can be attributed to several factors, including a heightened focus on personalization, sustainability, health, and wellness, along with the increasing popularity of virtual consultations and integration with wearable technology.

The beauty device market size is expected to see rapid growth in the next few years. It will grow to $92.55 billion in 2028 at a compound annual growth rate (CAGR) of 15.6%. Anticipated growth in the forecast period can be linked to several factors, including the rise in disposable income, a growing aging population demographic, celebrity endorsements, enhanced consumer education, and expansion within the retail sector. Key trends expected during this period encompass the popularity of at-home treatments, integration of technology into beauty devices, emphasis on multi-functionality, continuous technological innovations, and the introduction of new product launches.

The upward trend in cosmetic procedures is anticipated to be a significant driver for the growth of the beauty device market in the foreseeable future. Cosmetic procedures encompass medical or aesthetic interventions performed to enhance or modify an individual's appearance for non-medical purposes. The surge in cosmetic procedures can be attributed to several factors, including advancements in cosmetic surgery technology, which have rendered procedures safer, less invasive, with quicker recovery times, and reduced costs. Beauty devices play a pivotal role in cosmetic procedures by providing cutting-edge technologies and tools to enhance various facets of aesthetic treatments. These devices are engineered to offer effective and innovative solutions for addressing cosmetic concerns and enhancing individuals' overall appearance. For instance, according to the British Association of Aesthetic Plastic Surgeons, a UK-based surgical organization, there was a 102% increase in cosmetic procedures in 2022, with 31,057 procedures performed, compared to the previous year. Consequently, the rising prevalence of cosmetic procedures is propelling the expansion of the beauty device market.

Key players in the beauty device market are actively innovating new technological products, such as the SmartAppGuided, to bolster their market profitability. The SmartAppGuided application provides guidance and instructions for various beauty and pet care devices, enhancing user experience and convenience. For instance, in December 2023, Geske, a Germany-based beauty technology company, introduced the SmartAppGuided platform. This application is designed to complement a wide array of beauty gadgets, including face rollers, hydration refreshers, and brushes, offering consumers personalized beauty treatments and cutting-edge technology. The SmartAppGuided app is an integral part of GESKE's comprehensive skincare product line, comprising over 150 SmartAppGuided skincare products and more than 250 high-tech beauty devices.

In August 2023, Rhyz Inc., a multifaceted US corporation operating within the consumer, technology, and manufacturing sectors, completed the acquisition of Beauty Biosciences LLC for an undisclosed sum. This strategic acquisition is positioned to capitalize on growth prospects and cost efficiencies within the Rhyz ecosystem. The acquisition aligns with BeautyBio's mission of enhancing lives through the development of high-quality skincare products, with the integration into Rhyz expected to further amplify this objective. Beauty Biosciences LLC, headquartered in the US, specializes in the manufacturing of beauty devices.

Major companies operating in the beauty devices market report are Johnson & Johnson, Hitachi Ltd., The Procter & Gamble Company, MTG Co. Ltd., Unilever plc, Panasonic Corporation, L'Oréal S.A., Koninklijke Philips N.V., Shiseido, Amorepacific Corporation, Nu Skin Enterprises Inc., Conair Corporation, Revlon, FOREO, Oriflame, YA-MAN Ltd., Silk'n, Carol Cole Company, Cynosure, LLC, Beurer, Beurer, Sciton Inc., Syneron Medical Ltd., Homedics, Clarisonic, Tria Beauty, TRIA Beauty, NuFACE, Quasar Bio-Tech Inc., Trophy Skin.

North America was the largest region in the beauty devices market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

A beauty device refers to an electronic tool or apparatus utilized to improve the appearance of skin or hair, enhancing the outcomes of beauty treatments. These devices find application both in home and salon settings, encompassing a broad spectrum of products such as facial cleansing brushes, LED light therapy devices, microcurrent devices, and hair removal devices.

Primary categories of beauty devices include hair care devices, facial devices, skin care devices, oral care devices, and eye care devices. Hair care devices aid individuals in maintaining hair health, styling, and grooming, catering to both females and males across commercial/professional as well as domestic/personalized/homecare settings.

The beauty devices market research report is one of a series of new reports that provides beauty devices market statistics, including beauty devices industry global market size, regional shares, competitors with beauty devices market share, detailed beauty devices market segments, market trends, and opportunities, and any further data you may need to thrive in the beauty devices industry. This beauty devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The beauty device market consists of the sale of micro current devices, microdermabrasion devices, nail care devices, and teeth whitening devices. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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