Broadcast Automation Software Market Report 2026

The broadcast automation software market size has grown rapidly in recent years. It will grow from $2.58 billion in 2025 to $3.07 billion in 2026 at a compound annual growth rate (CAGR) of 18.9%. The growth in the historic period can be attributed to analog to digital broadcasting transition, growth of satellite and cable tv networks, rising demand for operational efficiency, expansion of television channels, increasing content volumes.

The broadcast automation software market size is expected to see rapid growth in the next few years. It will grow to $6.04 billion in 2030 at a compound annual growth rate (CAGR) of 18.4%. The growth in the forecast period can be attributed to cloud adoption in broadcasting, demand for remote broadcast operations, ai-based automation deployment, growth of ott and streaming platforms, need for scalable broadcast infrastructure. Major trends in the forecast period include centralized control of multi-channel broadcast operations, real-time content scheduling and traffic optimization, integration with video servers and IT systems, automation of compliance and logging processes, customizable workflow and modular software architecture.

The increasing popularity of multimedia streaming applications is expected to drive the growth of the broadcast automation software market in the coming years. Multimedia streaming involves delivering video or audio content over the Internet in compressed formats, enabling users to access the media instantly without the need to download it to their device’s storage. It has become a primary method for consuming both entertainment and information. The growth of multimedia streaming is fueled by the widespread use of smartphones, tablets, smart TVs, and other connected devices, the availability of high-speed internet, and the rising demand for on-demand content. Broadcast automation software facilitates multimedia streaming by automating content management processes, including ingestion, transcoding, delivery, and scheduling, ensuring seamless transmission and high-quality playback across multiple platforms. For example, in April 2023, a press release from Netflix Inc., a US-based streaming media company, stated that Netflix had 223 million paying subscribers in the fourth quarter of 2022, which increased to 231 million in the first three months of 2023. Consequently, the growing popularity of multimedia streaming applications is contributing to the expansion of the broadcast automation software market.

Key players in the broadcast automation software market are prioritizing advanced technological solutions, such as radio automation software, to enhance broadcasting efficiency and effectiveness. Radio automation software represents a transformative tool in the radio broadcasting sector, automating essential tasks necessary for radio station operations. For example, in March 2023, Aiir, a US-based IT service management company catering to broadcast radio stations, introduced PlayoutONE version 5, a radio automation software geared towards enhancing speed, efficiency, and user productivity. This latest iteration features notable improvements to WebVT, enabling broadcasters to conduct broadcasts from any location using only a web browser. The update enhances the broadcasting experience by reducing latency and enhancing audio quality. PlayoutONE V5, offered as a complimentary update for existing customers, caters to broadcasters worldwide, catering to individual broadcasters and broadcast stations alike, underlining the commitment to advancing broadcasting technology for global audiences.

In November 2023, Symphony Technology Group, a US-based private equity firm specializing in data, software, and analytics, successfully acquired Avid Technology Inc. for $1.4 billion. This strategic acquisition positions Avid to attain the necessary speed of innovation, scale, and performance to sustain its leadership in the industry, with a profound focus on innovation and delivering customer value. Additionally, the acquisition aims to expedite Avid's growth in the broadcast automation software market. Avid Technology Inc., headquartered in the US, is a technology multimedia company offering a comprehensive media workflow management solution, including broadcast automation functionalities.

Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems.

North America was the largest region in the broadcast automation software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the broadcast automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The broadcast automation software market includes revenues earned by entities by providing services such as content management, playout automation, live event management, monitoring and control, and multi-channel management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.