Marketing Automation Software Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The marketing automation software market size has grown rapidly in recent years. It will grow from $7.15 billion in 2024 to $8.23 billion in 2025 at a compound annual growth rate (CAGR) of 15.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation.

The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $14.73 billion in 2029 at a compound annual growth rate (CAGR) of 15.7%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement.

The expansion of digital marketing channels is expected to drive the growth of the marketing automation software market in the future. Digital marketing channels refer to the various online platforms, tools, and techniques businesses use to promote their products or services, engage with their audience, and drive conversions. The growth of these channels is fueled by the widespread use of internet-connected devices like smartphones and computers, which has increased global internet penetration and provided businesses with access to a larger online audience. Marketing automation software helps streamline repetitive tasks such as email campaigns and social media posts, boosting efficiency within digital marketing channels and enabling more targeted, personalized user interactions. For example, in June 2024, NGDATA, a Belgium-based digital experience company, reported that digital ad spending reached $522.5 billion in 2021 and is projected to rise to $835.2 billion by 2026. Additionally, social media advertising plays a critical role in digital marketing, with global spending expected to nearly double from $141 billion in 2022 to $262 billion by 2028. As a result, the growth of digital marketing channels is fueling the expansion of the marketing automation software market.

Major players in the marketing automation software market are actively developing advanced technologies, such as marketing automation integration solutions, to maintain a competitive edge. Marketing automation integration involves combining and connecting various marketing tools, platforms, or software applications to streamline and automate diverse marketing tasks and processes. In January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. These connectors enable organizations and charities to utilize HubSpot's marketing automation tools for developing compelling marketing campaigns and communications, leveraging the YourMembership association management system or the Raiser's Edge NXT donor management system.

In December 2022, GetResponse, a Poland-based company offering marketing automation and email marketing software, successfully acquired Recostream for an undisclosed amount. This strategic acquisition enhances GetResponse's personalization functionality by incorporating AI product recommendations. This addition allows businesses to display personalized product and content recommendations to their website's visitors, ultimately boosting conversions. Recostream, the acquired company, is a Poland-based marketing automation software provider specializing in AI and ML-based personalized recommendations for e-commerce platforms.

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.

North America was the largest region in the marketing automation software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the marketing automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation software market includes revenues earned by entities by providing services such as automated email marketing, lead generation, customer segmentation, and campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Marketing automation software refers to the software designed to streamline and automate various marketing tasks, including email campaigns and social media posts. The primary goal is to enhance efficiency and engage the target audience more effectively. These systems enable personalized interactions with leads and customers, resulting in efficiency gains and the simplification of marketing procedures.

The primary types of marketing automation software deployment include cloud-based deployment and on-premise deployment. Cloud-based deployment involves hosting and managing software programs or services on remote servers accessible online. This deployment method is utilized by organizations of various sizes, including large enterprises and small to medium enterprises. It finds applications in diverse areas such as campaign management, lead management, sales enablement programs, analytics and reporting solutions, among others. Cloud-based marketing automation software is employed across different industry verticals, including entertainment and media, financial services, government, healthcare, manufacturing, retail, and others.

The marketing automation software market research report is one of a series of new reports that provides marketing automation software market statistics, including marketing automation software industry global market size, regional shares, competitors with a marketing automation software market share, detailed marketing automation software market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation software industry. This marketing automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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