Makeup Market Report 2026

The makeup market size has grown strongly in recent years. It will grow from $41.23 billion in 2025 to $43.48 billion in 2026 at a compound annual growth rate (CAGR) of 5.5%. The growth in the historic period can be attributed to rising beauty awareness, growing urban lifestyle shifts, expanding cosmetic retail networks, increasing acceptance of makeup usage, rising influence of media and celebrities.

The makeup market size is expected to see strong growth in the next few years. It will grow to $54.16 billion in 2030 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to increasing demand for innovative cosmetics, rising emphasis on appearance enhancement, expanding premium beauty consumption, growing youth cosmetic adoption, increasing lifestyle oriented beauty spending. Major trends in the forecast period include increasing demand for aesthetic enhancement products, rising influence of beauty and fashion culture, growing focus on personal grooming and appearance, expansion of everyday makeup usage, strengthening market for diverse cosmetic solutions.

The rise in the e-commerce industry is expected to propel the growth of the makeup market going forward. The e-commerce industry involves the online exchange of goods and services through the Internet. The e-commerce boom in the makeup market is characterized by soaring sales, driven by convenience and an expansive product selection. E-commerce provides convenient online platforms for purchasing cosmetic products, offering a wide range of choices, and facilitating global accessibility for consumers. For instance, in November 2023, according to the Census Bureau of the Department of Commerce, a US-based government organization, the estimate of U.S. retail e-commerce sales for the third quarter of 2023 totaled $271.7 billion, an increase of 0.9% (±0.4%) from the second quarter of 2023. In the third quarter of 2023, e-commerce sales saw a notable increase of 7.8% (±1.2%) compared to the third quarter of 2022, outpacing the 2% (±0.4%) growth observed in total retail sales during the same period. E-commerce sales in the third quarter of 2023 accounted for 14.9% of total sales. Therefore, the rise in the e-commerce industry is driving the growth of the makeup market going forward.

Major companies operating in the makeup market are increasing their focus on developing advanced solutions, such as complexion products, to gain a competitive edge in the market. Complexion products are cosmetics designed to even out and enhance the appearance of the skin tone. These products often include foundation, concealer, and tinted moisturizers, aiming to create a smoother and more uniform complexion. For instance, in January 2024, Makeup Revolution, a UK-based cosmetics company, launched two new complexion products the Skin Silk Serum Foundation and the Bright Light Face Glow. The Skin Silk Serum Foundation is a lightweight and breathable foundation that comes in 20 shades. It is enriched with hyaluronic acid and peptides, which promote soft and supple skin texture, boost collagen, firm, brighten, and hydrate the skin. This foundation provides a soft-focus, radiant satin finish that blurs imperfections while letting the skin shine. It can be applied sparingly for subtle coverage or built up for a second-skin effect.

In May 2024, The Estée Lauder Companies, a US-based prestige beauty and cosmetics corporation, acquired DECIEM Beauty Group Inc. for an undisclosed amount. With this acquisition, The Estée Lauder Companies aims to strengthen its skincare and cosmetics portfolio by integrating DECIEM’s multi-brand offerings and vertically integrated operations, enhancing innovation, distribution, and global consumer reach. DECIEM Beauty Group Inc. is a Canada-based cosmetics and skincare company that primarily produces a wide array of beauty products, including extensive lines of skincare, hair care, and body care items.

Major companies operating in the makeup market report are LVMH (Moët Hennessy Louis Vuitton), Procter & Gamble (P&G), L'Oréal Paris, Morphe Cosmetics, Unilever, Estée Lauder Companies Inc., Kao Corporation, Shiseido Co. Ltd., Coty Inc., Amorepacific Corporation, Mary Kay Inc., Avon Products Inc., Maybelline, Revlon Inc., Elizabeth Arden, Urban Decay, Anastasia Beverly Hills, Huda Beauty, Laura Mercier, ColourPop Cosmetics, Too Faced Cosmetics, MAC Cosmetics, Bobbi Brown Cosmetics, Clinique.

Asia-Pacific was the largest region in the makeup market in 2025. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the makeup market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the makeup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The makeup market consists of sales of blush, eyeshadow, eyeliner, mascara, and lipstick. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.