Location-based Advertising Market Report 2026

The location-based advertising market size has grown rapidly in recent years. It will grow from $142.96 billion in 2025 to $166.3 billion in 2026 at a compound annual growth rate (CAGR) of 16.3%. The growth in the historic period can be attributed to rise in smartphone penetration, expansion of mobile internet infrastructure, growth in retail and e-commerce sectors, increasing adoption of location-based services, demand for personalized advertising.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $305.11 billion in 2030 at a compound annual growth rate (CAGR) of 16.4%. The growth in the forecast period can be attributed to advancements in ai-driven targeting, proliferation of connected devices, adoption of 5g networks, growth of smart cities and smart retail, integration of ar/vr for immersive advertising. Major trends in the forecast period include hyper-local targeted campaigns, contextual and behavioral advertising, real-time engagement optimization, mobile-first ad strategies, cross-channel location integration.

The growing prevalence of mobile devices is anticipated to drive the expansion of the location-based advertising market in the coming years. Mobile devices are handheld electronic tools, including smartphones and tablets, that offer users continuous access to the internet and digital services. The rise in mobile device usage is attributed to widespread adoption fueled by affordability, the expansion of network infrastructure, and increasing digital inclusion, allowing more individuals to own and use connected devices. Location-based advertising benefits from mobile device growth by utilizing global positioning systems and mobile network data to deliver targeted and relevant advertisements to users based on their real-time geographic location. For example, in March 2024, ConsumerAffairs, a US-based consumer news and advocacy organization, reported that smartphone ownership in the United States rose to 92% in 2023 from 86% in 2022. Furthermore, it was projected that in 2024, American adults would spend an average of more than 4.5 hours per day on their mobile devices. Consequently, the increasing proliferation of mobile devices is fueling the growth of the location-based advertising market.

Major companies operating in the Location Based Advertising market are concentrating on creating innovative and advanced technological solutions, such as machine learning-driven geo intelligence platforms, to enhance geographic targeting precision, deliver deeper location-based insights, and optimize advertising campaign results. A machine learning-powered geo intelligence platform is an advertising technology that uses sophisticated algorithms and comprehensive points of interest data to activate, optimize, and assess location-based advertising campaigns by examining real-world spatial behaviors and visitation trends. For example, in February 2024, AdTheorent Holding Company Inc., a US-based advertising technology firm, introduced Point, a suite of machine learning-powered geo intelligence solutions aimed at improving advertiser performance. The platform facilitates advanced location targeting using points of interest data, enables omnichannel geo-targeting at country, city, and zip code levels, and offers deterministic visitation reporting to track total visits and incremental lift. Point also provides access to over 29 million consumer-focused points of interest for precise ad activation, predictive audience creation through machine learning, and advanced analytics to measure campaign effectiveness accurately.

In June 2023, Dentsu Group Inc., a Japan-based advertising services company, acquired Tag Group for an undisclosed amount. This acquisition aims to bolster Dentsu’s creative production capabilities by offering full-service, end-to-end support across diverse media channels. Tag’s advanced digital infrastructure will continue to provide high-quality, scalable content, elevating customer experiences through personalized strategies and optimized media delivery using dynamic content optimization (DCO). Tag Group, based in the UK, specializes in omnichannel digital marketing production.

Major companies operating in the location-based advertising market are Google LLC, Meta Platforms Inc., International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Verve Group Inc., Cuebiq Inc., Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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