Lip and Cheek Tint Market Report 2026

The lip and cheek tint market size has grown strongly in recent years. It will grow from $1.67 billion in 2025 to $1.76 billion in 2026 at a compound annual growth rate (CAGR) of 5.4%. The growth in the historic period can be attributed to growing cosmetic usage among youth consumers, rising beauty consciousness, increasing demand for convenient beauty solutions, expansion of cosmetic product accessibility, early popularity of tinted beauty products.

The lip and cheek tint market size is expected to see strong growth in the next few years. It will grow to $2.15 billion in 2030 at a compound annual growth rate (CAGR) of 5.1%. The growth in the forecast period can be attributed to rising preference for multifunctional beauty products, increasing shift toward minimalistic makeup trends, growing demand for natural finish cosmetic solutions, expanding premium cosmetic product offerings, strengthening trend of daily wearable beauty products. Major trends in the forecast period include rising preference for multifunctional cosmetic products, growing demand for natural looking beauty enhancement, increasing popularity of lightweight and easy to use makeup, expansion of youthful and minimalist beauty routines, strengthening focus on long lasting everyday cosmetic wear.

The growing demand for cosmetics is expected to propel the growth of the lip and cheek tint market going forward. Cosmetics are substances or products applied to the body to enhance or alter the appearance without affecting the body's structure or functions. They are in demand because they improve personal appearance, boost confidence, and meet societal beauty standards. Lip and cheek tint is a useful cosmetic for providing a versatile, natural-looking color enhancement for both lips and cheeks, creating a cohesive and long-lasting glow with minimal effort. For instance, in April 2023, according to L'Oréal S.A., a France-based cosmetic company, in Q1 2023, the dermatological beauty division experienced a 34.6% sales growth, reaching €1.68 billion ($1815.07 million) from the previous year's €1.25 billion ($1348.84 million). Therefore, the growing demand for cosmetics is driving the lip and cheek tint market.

Major companies in the lip and cheek tint market are focusing on developing innovative products such as multifunctional tints that offer color, hydration, and skincare benefits in a single formulation. Multifunctional tints are cosmetic products designed to provide color, moisture, and nourishment simultaneously, enhancing a natural flush on lips and cheeks while keeping the skin healthy and hydrated. For instance, in October 2024, NIVEA, a Germany-based personal care company, launched its Caring Beauty Lip & Cheek Tint in India, a 3-in-1 product that delivers color, hydration, and sun protection for both lips and cheeks. The tint is enriched with Vitamin E and organic almond oil, offering nourishment and moisture while creating a buildable, radiant flush. This launch highlights the increasing consumer preference for multifunctional, skincare-infused makeup products that promote a natural, healthy appearance.

In April 2024, Clariant, a Switzerland-based specialty-chemical company, acquired Lucas Meyer Cosmetics from IFF for USD 810 million. With this acquisition, Clariant aims to enhance its personal care and cosmetics ingredients capabilities by integrating Lucas Meyer’s high-value cosmetic ingredients and expanding its portfolio across global skincare, makeup, and personal care brands. Lucas Meyer Cosmetics is a Canada-based company that provides active and functional ingredients for cosmetic and personal care products worldwide.

Major companies operating in the lip and cheek tint market report are LVMH Moët Hennessy Louis Vuitton, The Procter & Gamble Company, L'Oréal S.A., The Estée Lauder Companies Inc., Kao Corporation, Avon Products Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty, NYX Professional Makeup, e.l.f. Cosmetics Inc., Glossier Inc., Charlotte Tilbury Beauty Ltd., Tarte Inc., Pat McGrath Labs, Maybelline LLC, Huda Beauty, ColourPop Cosmetics, Morphe Cosmetics, Jouer Cosmetics, Milani Cosmetics, RENEE Cosmetics Pvt. Ltd., Skin Food Co. Ltd.

Europe was the largest region in the lip and cheek tint market in 2025. The regions covered in the lip and cheek tint market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip and cheek tint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip and cheek tint market consists of sales of liquid tints, powder tints, stick tints, and oil tints. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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