Lip and Cheek Tint Market Report 2025

This report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

The lip and cheek tint market size has grown strongly in recent years. It will grow from $1.57 billion in 2024 to $1.69 billion in 2025 at a compound annual growth rate (CAGR) of 7.6%. The growth in the historic period can be attributed to changing lifestyle of the consumers for instant readiness and easy to carry products, increased versatility and convenience, increased non-greasy properties of lip and cheek tints to improve comfort and appearance, growing issues related to prolonged sun exposure, increased dryness, increased premature aging, and lip darkening, increased skincare benefits.

The lip and cheek tint market size is expected to see strong growth in the next few years. It will grow to $2.11 billion in 2029 at a compound annual growth rate (CAGR) of 5.6%. The growth in the forecast period can be attributed to increasing appearance focus amongst the working ladies, rising beauty consciousness, increasing demand for chemical-free and environmentally safe tints and the lightweight, the rising minimal makeup trend. Major trends in the forecast period include increasing demand for chemical-free and environmentally safe tints, rising product innovation, R&D in multipurpose tints, increasing technological advancements, research to develop good assessment techniques and products.

The lip and cheek tint market is poised for growth owing to the escalating demand for cosmetics. Cosmetics, substances applied to enhance appearance without affecting bodily functions, are sought after for boosting confidence and meeting beauty standards. Lip and cheek tint, a versatile cosmetic, offers natural-looking color enhancement for both lips and cheeks, contributing to a cohesive and enduring glow with minimal effort. L'Oréal S.A., a France-based cosmetic company, reported a robust 34.6% sales growth in its dermatological beauty division in Q1 2023, reaching €1.68 billion ($1,815.07 million) compared to the previous year's €1.25 billion ($1,348.84 million).

In response to the surging demand for cosmetics, major players in the lip and cheek tint market are introducing new products to fortify their market positions. Notably, Nurraysa, a Malaysia-based cosmetic brand, unveiled the Korean Barbie Water Lip Tint in October 2022. Enriched with Vitamins C and E, this product not only enhances lip beauty but also provides hydration and a natural red tint. The incorporation of essential vitamins serves the dual purpose of soothing and protecting against sun damage, ensuring nourished and vibrant lips.

In February 2022, Revolution Beauty Group, a US-based personal care product company, completed the acquisition of BH Cosmetics for $3.9 million. This strategic move aims to accelerate Revolution Beauty Group's global growth and enhance its portfolio of affordable beauty products. BH Cosmetics, a US-based cosmetics company, brings expertise in color cosmetics, brushes, and international collaborations to contribute to the diversified offerings in the cosmetic market.

Major companies operating in the lip and cheek tint market are LVMH Moët Hennessy Louis Vuitton, The Procter& Gamble Company, L'Oréal S.A., The Estee Lauder Companies Inc., Kao Corporation, Avon Products Inc., Revlon Inc., Benefit Cosmetics LLC, Fenty Beauty, NYX Professional Makeup, e.l.f. Cosmetics Inc., Glossier Inc., Charlotte Tilbury Beauty Ltd., Tarte Inc., Pat McGrath Labs, Maybelline LLC, Huda Beauty, ColourPop Cosmetics, Morphe Cosmetics, Jouer Cosmetics, Milani Cosmetics, RENEE Cosmetics Pvt. Ltd., COSRX, Soapworks Ltd., Skin Food Co. Ltd.

Europe was the largest region in the lip and cheek tint market in 2024. The regions covered in the lip and cheek tint market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip and cheek tint market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip and cheek tint market consists of sales of liquid tints, powder tints, stick tints, and oil tints. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

Lip and cheek tint is a versatile and multi-purpose cosmetic product crafted to impart a natural-looking flush of color to both the lips and cheeks. Known for its lightweight and blendable formula, this product allows for easy application, ensuring a long-lasting and cohesive color effect that enhances the wearer's natural features. The dual functionality of lip and cheek tint simplifies beauty routines, offering a convenient solution for those seeking a minimalistic makeup look.

The primary types of lip and cheek tint are categorized as natural and synthetic. Natural variants involve products or ingredients derived from natural sources without artificial additives or processes. These products often come in various flavors, including strawberry, cocoa, raspberry, beetroot, and others. Lip and cheek tints can be found in different packaging types such as glass bottles, stick tubes, laminate tubes, and others. They are distributed through various channels, including hypermarkets and supermarkets, specialty stores, online retail platforms, convenience stores, and others.

The lip and cheek tint market research report is one of a series of new reports that provides lip and cheek tint market statistics, including lip and cheek tint industry global market size, regional shares, competitors with a lip and cheek tint market share, detailed lip and cheek tint market segments, market trends and opportunities, and any further data you may need to thrive in the lip and cheek tint industry. This lip and cheek tint market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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