The publisher's Retail Easter intentions 2024 report forms part of the Retail Occasions series, and offers a comprehensive overview of the retail occasion of Easter, analysing consumers intentions for spending, gifting and celebrating.
Scope
- Easter shopper penetration is expected to rise this year.
- Spending time with family remains the most popular plan for Easter in 2024.
- Food & drink will be consumers’ focus for Easter this year, with an increase in average spend on last year owing to food inflation as well as consumers gathering with family and friends at home.
Reasons to Buy
- Understand which channels shoppers have already used, and intend to use, to purchase Easter this year
- Discover how much consumers intend to spend on for Easter categories this year.
- Identify which product categories consumers intend to purchase, and have already purchased for Easter 2024
Table of Contents
- Buying dynamics
- Easter intended spend compared to previous years
- Channel usage
- Easter statements
- METHODOLOGY
- Technical details: consumer survey work
- Easter intended retail shopper penetration (by demographic and region), 2024, 2023 & 2022 (overall)
- Easter shopper penetration (by demographic and region), 2023, 2022 (overall)
- Activities consumers intend to do to celebrate Easter, 2024
- How consumers expect their Easter spending to compare to last year, 2024 & 2023
- Consumers who have the intention to buy and have already bought various categories in 2024
- Categories consumers intend to purchase and have already purchased for Easter, 2023 & 2024
- Who consumers intend to purchase or have already purchased gifts for this Easter, 2024, & 2023
- Gift categories consumers plan to purchase this Easter by recipient, 2024
- Gift categories consumers plan to purchase this Easter by recipient (continued), 2024
- Types of easter eggs/confectionary consumers intend to purchase or have already purchased, 2024
- Average spend intentions on Easter, by category, 2024
- Average spend intentions on Easter, by category, by age group, 2024
- Channels consumers plan to used or have already used to make purchases for Easter, 2024
- Agreement & disagreement statements about Easter, 2024, and change on 2023
- Agreement & disagreement with “I plan to cut back on Easter this year due to cost-of-living related financial pressures”, 2024, by age
- Agreement & disagreement with “I plan to do more Easter-related activities (e.g. egg hunt, easter crafts) this year”, 2024, by age
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Marks & Spencer
- Cadbury's
- Morrisons
